ITV turbo-charges advertising with Planet V

The U.K.’s biggest commercial broadcaster, ITV, partnered with Amobee to launch Planet V, a sophisticated addressable TV advertising platform with advanced planning, reporting, and optimization capabilities not previously available in the EMEA region.

Created and deployed using Amobee’s advertising technology, Planet V’s end-to-end Advanced TV ecosystem gives advertisers self-service access to ITV’s fraud-free,100% viewable broadcast-standard premium video content across all devices and formats in a secure and compliant way. 

Powered by ITV’s substantial pool of highly verified first-party datasets and the elevated standards of the TV industry, Planet V was designed for ease-of-use for the U.K. ad buying community. Utilizing Amobee’s programmatic pipes and protocols, Planet V expedites processes that were previously time-consuming and manual, and it enables advertisers to more efficiently monitor and optimize campaigns in real-time, 24-hours a day, with superior features such as automated workflow, a self-service UI, dynamic allocation, real-time flighting adjustment, and native attribution.

Amobee and the ITV team will continue to work together on a forward-thinking roadmap of upcoming digital feature releases for Planet V over the course of the next 18 months that will include multi-tenancy with other publishers, a greater breadth of data signals for smarter channel planning and targeting, and sophisticated, accurate attribution.