PlanOrchestrate the entire journey
Construct linear TV, digital and social campaigns
Accurately measure expected demand, cost and performance across all screen strategies through centralized forecasting tools.
Reach users at the person level
Manage audience messaging, measurement and exposure across a person’s multiple browsers and devices by leveraging Amobee’s identity graph.
Manage your media portfolio
Increase efficiency of media investments by managing owned media, private marketplaces and open market programmatic inventory in one place.
What's Inside
Forecasting
Make predictions with astounding accuracy. Know what will be available, and when: which site impressions, which audiences. Forecast anything and everything from inventory pricing metrics to audience reach, frequency and overlap.
Use Cases:
- — Inventory Availability
- — Cross-Device Targeting
- — Global Frequency Management
Audience Syndication
People-Based Marketing
Campaign Automation
Creative Personalization
Amobee’s TV Amplifier helps our clients better identify opportunities to improve and extend the impact of our combined linear TV and digital buys with greater scale and precision, allowing for sophisticated and comprehensive cross-screen campaigns that maximize incremental reach.
– Corey Tolbert, Vice President of Programmatic at Horizon Media
Differentiators
Cross-device forecasting
Achieve true identity marketing across all screens with Amobee ID. This allows marketers to make real-time, user-level decisions, resulting in tight controls that maximize unique reach and avoid overexposure.
Seamless social integrations
Access APIs for Facebook, Instagram, Snapchat, Twitter and Pinterest to extend audiences and automate the creation of social campaigns. Save time, reduce the risk of manual error and ensure accurate tracking and reporting across all social campaigns.
Award-winning creative solutions
Enrich the customer experience by delivering personalized, engaging content at scale to drive deeper engagement with consumers and higher ROAS for brands.
Global frequency management
Amobee’s Identity Solution stitches all user instances to one consumer profile for more holistic campaign strategies. Frequency settings are applied at the user-level and can be set for devices, channels, brands, tactics, line items, PMP deals and audience segments.
Audience onboarding
Develop custom audiences utilizing 1st-party data or leveraging Amobee’s expansive publisher ecosystem. Refine audiences within the console for analytics and targeting purposes.
Hatch the perfect plan.
