PlanOrchestrate the entire journey
Construct linear TV, digital and social campaigns
Accurately measure expected demand, cost and performance across all screen strategies through centralized forecasting tools.
Reach users at the person level
Manage audience messaging, measurement and exposure across a person’s multiple browsers and devices by leveraging Amobee’s identity graph.
Manage your media portfolio
Increase efficiency of media investments by managing owned media, private marketplaces and open market programmatic inventory in one place.
What's Inside
Forecasting
Make predictions with astounding accuracy. Know what will be available, and when: which site impressions, which audiences. Forecast anything and everything from inventory pricing metrics to audience reach, frequency and overlap.
Use Cases:
- — Inventory Availability
- — Cross-Device Targeting
- — Global Frequency Management
Audience Syndication
Connect the dots across all channels to reach your customer everywhere they live online. Target across hundreds of audience attributes such as purchase patterns, site visits, demographics, apps and content to get your one, true audience. Then go them via one buy that covers DSPs, ad networks, sites and social.
Use Cases:
- — Digital to Social Frequency Management
- — Programmatic Guaranteed
- — Sequenced Messaging
People-Based Marketing
Build a personal connection with each customer via customizing paths to purchase, delivering content based on individual interests, activating ad suppression, or velocity retargeting in response to their level of engagement with your brand.
Use Cases:
- — Global Frequency Management
- — Dynamic Retargeting
- — Cross-Device Targeting
Campaign Automation
With a single, centralized location that can ingest media plans and tracking sheets for you, you’ll set up, manage, maintain and measure campaigns with ease. No more costly manual errors or wasted time switching back and forth between applications.
Use Cases:
- — Workflow Efficiency
- — Taxonomy Management
- — Third-Party Trafficking
Creative Personalization
Deliver the experiences that win awards – but also win the hearts and minds of your audience. Get personal and be memorable with customized content in premium formats like rich media, 3D and VR. Deeper engagement = higher ROAS for all brands, no matter what industry you’re in.
Use Cases:
- — High-Impact Ad Units
- — Proprietary VR Creatives
- — Immersive 3D Ad Experiences
Amobee’s TV Amplifier helps our clients better identify opportunities to improve and extend the impact of our combined linear TV and digital buys with greater scale and precision, allowing for sophisticated and comprehensive cross-screen campaigns that maximize incremental reach.
– Corey Tolbert, Vice President of Programmatic at Horizon Media
Differentiators
Cross-device forecasting
Achieve true identity marketing across all screens with Amobee ID. This allows marketers to make real-time, user-level decisions, resulting in tight controls that maximize unique reach and avoid overexposure.
Seamless social integrations
Access APIs for Facebook, Instagram, Snapchat, Twitter and Pinterest to extend audiences and automate the creation of social campaigns. Save time, reduce the risk of manual error and ensure accurate tracking and reporting across all social campaigns.
Award-winning creative solutions
Enrich the customer experience by delivering personalized, engaging content at scale to drive deeper engagement with consumers and higher ROAS for brands.
Global frequency management
Amobee’s Identity Solution stitches all user instances to one consumer profile for more holistic campaign strategies. Frequency settings are applied at the user-level and can be set for devices, channels, brands, tactics, line items, PMP deals and audience segments.
Audience onboarding
Develop custom audiences utilizing 1st-party data or leveraging Amobee’s expansive publisher ecosystem. Refine audiences within the console for analytics and targeting purposes.
Hatch the perfect plan.
