DiscoverPower big ideas with proprietary intelligence
Access on-demand research tools
Understand anything from overarching ecosystem to granular audience-level insights using aggregated data from the bidstream, major social platforms and our panel of 50 million consumers worldwide.
Develop unique data strategies
Enhance opportunities to reach potential consumers with timely messaging by merging owned data assets with Amobee’s robust second and third-party data marketplace.
Extend linear TV insights to digital channels
Create briefs that transcend channels and screens by deterministically mapping known high-value customers to Nielsen’s TV Fusion panel for linear TV exposure insights.
What's Inside
Audience Intelligence
Reach the right people with definitive targeting, leveraging a rich taxonomy of data from 1st-, 2nd- and 3rd-party sources. Uncover new audiences through unique demographic attributes, contextual relevance and advanced segmentation tools.
Use Cases:
- — Segment Creation
- — Amobee Precision Targets
- — Inventory Curation
Competitive Research
Find out exactly how consumers feel about your competitors through data captured on the infinite web. Identify patterns of consumer sentiment on social, mobile and video to fully understand your own strength and position compared to others.
Use Cases:
- — Prospecting Strategies
- — Competitive Set Analysis
- — Segment Creation
Sentiment and Trends
Get your finger on the pulse of digital trends, monitoring the ebb and flow of 60 billion content engagements a day – across all channels and devices. Respond proactively to consumer sentiment as it’s happening, keeping a finger on the pulse of your brand.
Use Cases:
- — Amobee Triggers
- — Brand Monitoring
- — Contextual Targeting
Data Onboarding
Turn your 1st-, 2nd- and 3rd-party audience data into strategic segments, with thousands of triggered action combinations. Access an enormous library of on-demand audiences for modeling and cluster profiling, as well as testing media mix attribution and incremental lift.
Use Cases:
- — Nielsen Linear TV Exposure Analysis
- — CRM Retargeting
- — In-Flight Optimization
Inventory Intelligence
Reveal swathes of relevant inventory that would otherwise go undiscovered. Inform your purchase decision with in-depth knowledge of buying patterns, top sites/visits, dayparting trends, core attributes, audience interests and even geolocation.
Use Cases:
- — Nielsen Linear TV Viewership Analysis
- — PMP Discovery
- — Site List Creation
Leveraging the depth of our first-party data in conjunction with 3rd party tools like Amobee’s Brand Intelligence Platform, we were able to create hyper-relevant assets based on real-time insights, granularly targeted to our desired audience.
– Rosie Rothery, Marketing Manager, Australia & New Zealand at Spotify
Differentiators
Simplified media planning tools
Eliminate the need to build dummy IOs for forecasting and discovery. Improve workflow through template building and easy exporting functionality.
Video streaming insights
Curate advanced TV strategies from streaming insights about ad supported and non-ad supported platform shows along with dayparting and geographic trends from Amobee’s bid stream and global panel of 50 million users .
Consumer sentiment tracking
Uncover and monitor interest in your brand by analyzing content engagement across all channels and devices. Discover trends and consumer sentiment via analysis of more than 60 billion digital content engagements each day.
Dynamic audience creation
Access an extensive library of audiences and data on-demand. Transform 1st, 2nd and 3rd-party audience data into strategic segments with thousands of triggered action combinations.
Competitive analysis
Analyze market insights and strengthen positioning by understanding how your brand compares to the competition. Surface and correlate competitive topics, trends, audiences, brands, sentiment, events and content consumption.
Start gathering intel, without placing a pixel.
