United TV and Digital Measurement: Growing Your Brand’s ROI With Today’s Integrated Reporting
While TV and digital advertising have their own strengths and weaknesses, these media plan components have been historically treated as siloed tactics due to technical challenges around measurement. The goal of our research was to understand the impact of cross-channel exposure, as the modern consumer engages with both TV and the Internet.
Download the on-demand video from Audience x Science 2021.
Measurement, Reporting, United TV
CPG, Analytics, Branding, Performance, Video, Viewability, Case Study
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