Amobee will be the first demand-side-platform (DSP) to use Nielsen’s new metric that combines demographic data from its People Meter Panel with ACR data from smart TV collected by its Gracenote unit to provide better cross-screen measurement of advertising campaigns. Read more on Broadcasting & Cable.
About Amobee
Founded in 2005, Amobee is an advertising platform that understands how people consume content. Our goal is to optimize outcomes for advertisers and media companies, while providing a better consumer experience. Through our platform, we help customers further their audience development, optimize their cross channel performance across all TV, connected TV, and digital media, and drive new customer growth through detailed analytics and reporting. Amobee is a wholly owned subsidiary of Singtel, one of the largest communications technology companies in the world.
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