Rapid changes in consumer behavior have focused the industry on connected TV, but according to Amobee’s CSO Philip Smolin, more important than waiting for all TVs to become connected is recognizing that audiences are increasingly fragmented across multiple devices and channels. Read more in NextTV.com.
About Amobee
Founded in 2005, Amobee is an advertising platform that understands how people consume content. Our goal is to optimize outcomes for advertisers and media companies, while providing a better consumer experience. Through our platform, we help customers further their audience development, optimize their cross channel performance across all TV, connected TV, and digital media, and drive new customer growth through detailed analytics and reporting. Amobee is a wholly owned subsidiary of Singtel, one of the largest communications technology companies in the world.
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