Amobee’s CSO on How TV Convergence Accelerates Ad Tech’s Maturation

AdExchanger caught up with Amobee’s Philip Smolin to discuss how demand-side platforms (DSPs) have to evolve if they want to win in this new era of linear TV and connected TV, and how many of the assumptions that stemmed from display advertising and became the underpinnings of programmatic no longer hold true for TV-digital convergence. Read more in AdExchanger.

About Amobee

Founded in 2005, Amobee is an advertising platform that understands how people consume content. Our goal is to optimize outcomes for advertisers and media companies, while providing a better consumer experience. Through our platform, we help customers further their audience development, optimize their cross channel performance across all TV, connected TV, and digital media, and drive new customer growth through detailed analytics and reporting. Amobee is a wholly owned subsidiary of Singtel, one of the largest communications technology companies in the world.

If you’re curious to learn more, watch the on-demand demo or take a deep dive into our Research & Insights section where you can find recent webinars on-demand, media plan insights & activation templates, and more data-driven content. If you’re ready to take the next step into a sustainable, consumer-first advertising future, contact us today.