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Amobee Launches Triggers Digital Advertising Solution to Target Consumer Mindset
Enabling marketers to automate digital campaigns around real time online and offline events, including custom brand insights and audience signals
August 16, 2016
FOSTER CITY, CA – (August 16, 2016)
Amobee, a global leader in marketing technology, today announced the launch of Amobee Triggers, a solution providing marketers the ability to target and deliver digital campaigns at key consumer mindset moments, based on online and offline data signals. In alignment with the company’s future-forward approach to marketing technology and digital advertising solutions, Amobee also introduced today a refreshed brand identity and website.
“Amobee Triggers is changing the way brands and agencies plan and execute their digital campaigns – it is audience targeting and media buying made for the programmatic world, leveraging Amobee Brand Intelligence technology to focus, target and launch media based on actionable signals that will generate the most impact for the brand,” said Kim Perell, president of Amobee.
Airbnb, Allstate and Kellogg’s are among Amobee’s clients that have achieved increased engagement and conversion rates using Amobee Brand Intelligence insights for their digital campaigns.
Eric Toda, Global Head of Social Media & Content, Brand Marketing for Airbnb said, “We are a brand that likes to have fun, be fearless and stay relevant in pop culture conversation. Our partnership with Amobee allows us to move fast and quickly engage with our social community which is paramount to building a brand that defines a generation.”
Amobee Foundational Triggers provide marketers the ability to launch campaigns based on:
- Weather: Specific weather conditions or changes.
- Sports: Scores, overtime, wins/losses, trends around players or teams.
- Financial Conditions: Changes in the stock market and financial events.
- Location Activity: Real time foot traffic monitoring based on consumers’ physical presence or changes in proximity to a point-of-interest.
Custom Amobee Brand Intelligence Triggers are personalized brand solutions that enable marketers to automate digital advertising based on:
- Changes in Volume of Digital Engagement: Around events, topics, brands or audiences.
- Changes in Sentiment: Positive, Neutral, or Negative sentiment.
- Changes in Social Consumption: Amobee has ads API integrations with Facebook, Twitter, Instagram, Pinterest and Snapchat.
“Custom Amobee Brand Intelligence Triggers are created by our data scientists using Amobee Brand Intelligence to capture the topics that impact our clients’ business and predict and align brands to those topics and times that will best drive engagement and performance,” said Assaf Henkin, senior vice president of Amobee Brand Intelligence Solutions at Amobee.
About Amobee
Founded in 2005, Amobee is an advertising platform that understands how people consume content. Our goal is to optimize outcomes for advertisers and media companies, while providing a better consumer experience. Through our platform, we help customers further their audience development, optimize their cross channel performance across all TV, connected TV, and digital media, and drive new customer growth through detailed analytics and reporting. Amobee is a wholly owned subsidiary of Singtel, one of the largest communications technology companies in the world.
If you’re curious to learn more, watch the on-demand demo or take a deep dive into our Research & Insights section where you can find recent webinars on-demand, media plan insights & activation templates, and more data-driven content. If you’re ready to take the next step into a sustainable, consumer-first advertising future, contact us today.
Read Amobee’s official announcement here.