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Amobee Integrates Nielsen-Generated Demographics Across All Four Screens
PPC Land
December 13, 2019
Amobee announces a new integration with Nielsen-generated demographics. For the first time, Nielsen-validated demographics (national TV panel) will be expanded across Gracenote’s smart TV viewing and ad exposure data (ACR technology), inclusive of connected TV viewing. Read more on PPC Land.
About Amobee
Founded in 2005, Amobee is an advertising platform that understands how people consume content. Our goal is to optimize outcomes for advertisers and media companies, while providing a better consumer experience. Through our platform, we help customers further their audience development, optimize their cross channel performance across all TV, connected TV, and digital media, and drive new customer growth through detailed analytics and reporting. Amobee is a wholly owned subsidiary of Singtel, one of the largest communications technology companies in the world.
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