Amobee Expands Cross Channel Video Offering with Twitter Pre-Roll

FOSTER CITY, CA (June 2, 2016)

Amobee, a global marketing technology company, announced today it is one of the first to market with Twitter pre-roll, Twitter’s new expanded VAST compliant video offering that connects brands with actively engaged audiences across premium publishers using video ad messages in a live digital environment. Amobee’s award winning cross channel, cross device digital marketing solutions are used by leading brands including Allstate, Airbnb and the NBA.

The addition of Twitter’s pre-roll premium video offering further expands Amobee’s existing suite of digital video solutions across social and programmatic channels, including desktop, mobile and connected TV.

“Amobee’s next generation digital video solution allows advertisers to target users with the same data, on every possible video channel, from one unified platform. We want to provide advertisers with a unique opportunity to amplify audience exposure around real time moments, extend the reach and impact of their TV buys, and ultimately drive increased video engagement, ad recall and brand affinity,” said Kim Reed Perell, President of Amobee. “The addition of Twitter’s premium pre-roll inventory improves on that opportunity for advertisers and provides new context to reach users.”

By leveraging Amobee Brand Intelligence technology, which analyzes over 60 billion digital content engagements per day across web, video, mobile and social, advertisers are able to deliver targeted, relevant, and captivating digital video experiences across all channels. Targeting with Amobee Brand Intelligence drives impact, engagement and awareness through:

• Standard and interactive pre-roll
• Influencer, placement and hashtag identification on social
• Fully customizable ad units with industry leading solutions for in-content scroller and vertical video
• Out-Stream native video ad placements that provide an enhanced user experience that only launches and plays when the video ad is viewable as the user scrolls through content on the screen

“Social continues to be the cornerstone of effective cross channel digital marketing, and we are thrilled to continue to expand our partnership with Twitter,” said Chad Bronstein, SVP of Global Partnerships at Amobee. “Twitter’s introduction of premium pre-roll video increases brands ability to understand video holistically across channels and creates seamless access to video delivery.”

Amobee’s comprehensive video solutions enable marketers to use creative assets from non-social video campaigns with :15, :30, or custom video length options, to ensure premium video placements in high-quality live content with the ability to target audiences by: Twitter Content Categories, Amobee Brand Intelligence insights, age, gender, language, location, devices, platforms and carriers. Marketers are also able to extend the reach of their video-based campaigns by leveraging solutions across all social platforms, desktop and mobile, including cookie-less devices.

Amobee is a recognized leader in brand safety, viewability and fraud protection, certified by the IAB’s Quality Assurance Guidelines and the Trustworthy Accountability Group (TAG). Amobee also offers 3rd party validation through Nielsen DAR and MOAT to eliminate wasted impressions and ensure optimization for the highest on-target percentage.

About Amobee

Founded in 2005, Amobee is an advertising platform that understands how people consume content. Our goal is to optimize outcomes for advertisers and media companies, while providing a better consumer experience. Through our platform, we help customers further their audience development, optimize their cross channel performance across all TV, connected TV, and digital media, and drive new customer growth through detailed analytics and reporting. Amobee is a wholly owned subsidiary of Singtel, one of the largest communications technology companies in the world.

If you’re curious to learn more, watch the on-demand demo or take a deep dive into our Research & Insights section where you can find recent webinars on-demand, media plan insights & activation templates, and more data-driven content. If you’re ready to take the next step into a sustainable, consumer-first advertising future, contact us today.