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March 3, 2022Media Coverage

The Fight for Advanced Cookieless Solutions in a Privacy Compliant Market

In a recent interview with Advertising Week, Subhag Oak, SVP of Product, Data and Intelligence, Amobee shares his predictions for the future of ad tech, and the ways in which changing privacy compliance may influence ad tech trends.

December 1, 2021Media Coverage

Atresmedia Publicidad bets on programmatic television advertising through TechAlliance

Amobee announces Atresmedia Publicidad will launch a self-serve, programmatic television advertising sales solution through TechAlliance, a planned joint venture between Amobee and smartclip.
October 21, 2021Media Coverage

Amobee and smartclip Announce TechAlliance, Europe’s First Broadcaster-centric, Cross-Screen Advertising Platform

Landmark Collaboration Will Unify Inventory, Data Privacy, and Addressable TV Identity Strategies for Brands and Broadcasters. Learn more.

August 24, 2021Media Coverage

As CTV Embraces Contextual, it’s Time to Talk About Content Information

In the midst of adtech’s reckoning over data privacy, the world of connected television (CTV) and over-the-top (OTT) media is turning to new ad targeting methods. One of those methods, contextual adve…
August 12, 2021Media Coverage

MarTech Interview with Alexander Knudsen, VP, Solutions Engineering at Amobee

In a recent interview with MarTech Series, Alexander Knudsen, Amobee’s VP of Solutions Engineering, shares his predictions for the future of ad tech, and the ways in which changing consumer behavior m…
April 16, 2021Media Coverage

Confessions of a Digital Guy in a TV World

While it’s clear connected TV consumption has grown significantly in 2020, James Malins, GM of Amobee ACCSS explains the value of implementing a multipronged approach in order to reach consumers on mo…
April 16, 2021Media Coverage

Televisionation Friday Fireside: Tim Spengler, GM of Advanced TV Solutions at Amobee

“The pandemic accelerated the use of granular data sets to go past broad age and gender demographics to actual audiences with much more important, precise data,” Tim Spengler, GM of Advanced TV Soluti…
March 25, 2021Media Coverage

Inside the Upfront War Room for 2021

Following a challenging year for TV upfronts, 2021 presents a golden opportunity for buyers and sellers to overcome uncertainty, experiment with measurement and push boundaries to accelerate into the…

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