Target your 1st Party audience in a cookieless future
As cookie deprecation approaches, marketers are looking to utilize more of their rich first party data to drive success. However, the majority of marketers are at a loss when it comes to tactical execution and activation of their 1st party data.
Amobee Smart Contextual 1st Party Targets enables marketers to leverage their own 1st party data to inform relevant media activation. Discover deeper insights from your 1st party data to contextually target websites that resonate with your 1st party audience. Engage your 1st party audience while extending reach to new customers without cookies.
For a more in-depth review of 1st Party Contextual Segments, keep an eye on your email and schedule time with our team or contact us today.
CPG, Analytics, Branding, Performance, Video, Viewability, Case Study
As we continue to build out a more modern approach to media investment focused on cross-screen reach, optimization, and buying against better-defined audiences, Amobee has proven to be a great partner.
– Michael Law, President, Amplifi USA, dentsu
An automated advertising platform with data expertise to grow your business.
Complement traditional TV with CTV
With CTV Allocator, plan and optimize campaigns that complement your linear media investments. Deliver against reach and frequency KPIs, quarter after quarter.
Coordinate your total video strategy
With TV Amplifier, extend your linear TV audience targeting with CTV, digital and social for an unrivaled level of precision and control.
Measure audiences, not siloed channels
With 4Screen reports, use data to holistically understand consumers' actions through the full marketing funnel, regardless of screen. Gain actionable insights so you can spend money where you make money.
Optimize your Upfront and NewFront deals
Get more value from your linear TV ad dollars by deploying advanced audience insights and forecasting to inform every part of your media plan.
Craving more?
