Blog Company Updates
Welcome to the Amobee Blog
This is where we talk about our culture, how our products are evolving, and how marketers can harness the power of our technology to keep pace with their customers and build their brands. Our engineers and data scientists discuss the creative, data-based solutions that help our platform uncover insights for marketers and how we’re building the global marketing technology company serving the world’s leading brands and agencies.
We’re excited to introduce you to Amobee, the only independent data management platform across all channels, formats and devices, with access to unique custom analytics and media planning capabilities.
Following the acquisition of Turn, we’re premiering our website as a newly unified company, and we’re announcing two additions to our team: Chief Technology Officer Shouvick Mukherjee and Chief Client Officer Katie Ford.
Find our why Katie joined our team, and learn more about Shouvick.
About Amobee
Founded in 2005, Amobee is an advertising platform that understands how people consume content. Our goal is to optimize outcomes for advertisers and media companies, while providing a better consumer experience. Through our platform, we help customers further their audience development, optimize their cross channel performance across all TV, connected TV, and digital media, and drive new customer growth through detailed analytics and reporting. Amobee is a wholly owned subsidiary of Tremor International, a collection of brands built to unite creativity, data and technology across the open internet.
If you’re curious to learn more, watch the on-demand demo or take a deep dive into our Research & Insights section where you can find recent webinars on-demand, media plan insights & activation templates, and more data-driven content. If you’re ready to take the next step into a sustainable, consumer-first advertising future, contact us today.
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Perspectives
Welcome to the Next Chapter for Programmatic
I’m really proud of what we’ve accomplished so far at Turn, and am enthused about the new possibilities with our acquisition by Singtel-backed Amobee, as we begin our next chapter as one of the world’s largest buy-side platforms.
February 22, 2017