Marketers Want More from Programmatic

At Dmexco 2016, reporters from top German publication Onlinemarketing spoke with Turn executives about developments in data-driven marketing.

Turn CEO Bruce Falck described three trends he’s seeing now: first, marketers are starting to understand they must get their own data organized; second, people are realizing programmatic is integral in reaching users online, across channels; and third, that demand-side platforms, and data management platforms are really a means to an end, and that end is insights.

“Programmatic is the media by which you get insights. It’s a technology that eventually we’ll use to buy all media, and we’ll use it because of insights — not because of efficiency,” Falck said.

About Amobee

Founded in 2005, Amobee is an advertising platform that understands how people consume content. Our goal is to optimize outcomes for advertisers and media companies, while providing a better consumer experience. Through our platform, we help customers further their audience development, optimize their cross channel performance across all TV, connected TV, and digital media, and drive new customer growth through detailed analytics and reporting. Amobee is a wholly owned subsidiary of Tremor International, a collection of brands built to unite creativity, data and technology across the open internet.

If you’re curious to learn more, watch the on-demand demo or take a deep dive into our Research & Insights section where you can find recent webinars on-demand, media plan insights & activation templates, and more data-driven content. If you’re ready to take the next step into a sustainable, consumer-first advertising future, contact us today.