Managing the Customer Journey: 3 Keys to Success

Today’s customer journey looks more like a flight of bumblebees than a linear funnel. So how can marketers succeed in creating consistent experiences that engage and convert customers? Nayef Hijazi shares three tips for marketers navigating today’s complex landscape.

About Amobee

Founded in 2005, Amobee is an advertising platform that understands how people consume content. Our goal is to optimize outcomes for advertisers and media companies, while providing a better consumer experience. Through our platform, we help customers further their audience development, optimize their cross channel performance across all TV, connected TV, and digital media, and drive new customer growth through detailed analytics and reporting. Amobee is a wholly owned subsidiary of Tremor International, a collection of brands built to unite creativity, data and technology across the open internet.

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