Consumer Opt Out of Targeted Advertising

Pam
Zucker

SVP, Head of Marketing

Pam Zucker is Senior Vice President, Head of Marketing for Amobee. Pam's goal is to drive our vision of "Creating a sustainable advertising ecosystem through smarter technology" in all of Amobee's external communication. Pam works with Amobee leadership to ensure marketers, agencies, and media companies are informed and excited about Amobee's unparalleled technology. Prior to joining Amobee Pam has consulted for leading media and ad technology companies (NBCU, Fox, Viacom, Double Verify) to bring innovative advertising solutions to the digital marketplace. Before consulting Pam worked for 20 years in various roles at Publicis Media leading marketplace innovation, Advanced TV, media investment, and global clients including Procter & Gamble, Yahoo, Activision, Walmart. Pam also spent significant time abroad running the Publicis Media organization in Russia and Eastern Europe. Outside of work, Pam keeps busy chasing her two teenage sons and volunteering for schools that serve kids with social and emotional developmental needs.

Recent articles by Pam Zucker
Forward Thinking, Perspectives

Main Street and Madison Ave Should Applaud Netflix on Their Decision to Open Up to Advertising, Even as Wall Street Looks Down On It

Upon Netflix's recent announcement to open their inventory to advertising, Pam Zucker shares how this can positively impact the industry. Read how.

April 28, 2022

Forward Thinking, Perspectives

5 Soft Skills to Use for a Successful Upfront Season and Beyond

Amobee's Pam Zucker reveals soft skills required in today's media marketplace. Discover how to level up your buying discussions this upfront season.

April 8, 2022

Forward Thinking, Perspectives

In Support of What Marc Pritchard Actually Said at The ANA Media Conference

The consumer is the boss and if you respect their time and meet their needs with innovative products and innovative marketing, they will reward you with purchases and loyalty. Learn more.

March 7, 2022

Forward Thinking, Perspectives

The Importance of Taking Risks

Pam Zucker, SVP shares her perspective on how the industry must take risks to accelerate business growth and maintain a strong ad-supported ecosystem. Read more.

November 23, 2021

Forward Thinking, Perspectives

Impactful Takeaways from Advertising Week 2021

An impactful event, tune in to Amobee's SVP of Marketing, Pam Zucker. She shares her perspective on how the industry must adapt and proceed forward in times disrupted by change. Read more

November 2, 2021

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