Consumer Opt Out of Targeted Advertising

Pam
Zucker

SVP, Head of Marketing

Pam Zucker is Senior Vice President, Head of Marketing for Amobee. Pam's goal is to drive our vision of "Creating a sustainable advertising ecosystem through smarter technology" in all of Amobee's external communication. Pam works with Amobee leadership to ensure marketers, agencies, and media companies are informed and excited about Amobee's unparalleled technology. Prior to joining Amobee Pam has consulted for leading media and ad technology companies (NBCU, Fox, Viacom, Double Verify) to bring innovative advertising solutions to the digital marketplace. Before consulting Pam worked for 20 years in various roles at Publicis Media leading marketplace innovation, Advanced TV, media investment, and global clients including Procter & Gamble, Yahoo, Activision, Walmart. Pam also spent significant time abroad running the Publicis Media organization in Russia and Eastern Europe. Outside of work, Pam keeps busy chasing her two teenage sons and volunteering for schools that serve kids with social and emotional developmental needs.

Recent articles by Pam Zucker
Forward Thinking, TV Advertising Solutions

What’s Missing in the Media Measurement vs. Currency Debate

As the TV industry becomes more involved with digital, it must learn from its digital counterparts about the benefits of looking at currency and measurement as two distinct things.

August 17, 2022

Forward Thinking, Perspectives

Amobee Out Loud, Episode 8: Addressable TV & The Future of Identity

Julian Zilberbrand, EVP Advanced Media at Paramount shares how marketers can navigate the new ways to deliver ads into consumers’ households.

August 8, 2022

Forward Thinking, Perspectives

Amobee Out Loud, Episode 7: What Does TV Mean in 2022?

What does television mean in the 21st century and how are independent creators competing with big streaming services like Netflix? Tune in to the latest episode to find out!

July 29, 2022

Data & Insights, Forward Thinking, Perspectives

Amobee Out Loud, Episode 6: The Attention Economy

How can brands capture consumer attention and build relationships with them without engaging in the “ick factor” of data abuse? Listen to what experts have to say about overcoming the numerous challenges in today's advertising landscape.

July 21, 2022

Data & Insights, Forward Thinking, Perspectives

Amobee Out Loud, Episode 5: Next Generation Ad Technology

Pam and Val are joined by Amobee's Chief Product Officer, Niraj Deo, for a conversation about the best Demand Side Platforms, Supply Side Platforms, data, cleanrooms and what the future looks like for the ad industry. Read on.

July 21, 2022

Data & Insights, Forward Thinking, Perspectives

The Media Buying Narrative Is Broken—But It Can Be Fixed

Pam Zucker, SVP, Head of Marketing, offers perspective on how marketers can overcome industry inertia with a narrative that is solution-oriented, and enabled by data and technology. Read on.

July 18, 2022

Forward Thinking, Perspectives

Amobee Out Loud, Episode 4: Live from the Croisette: Highlights from Cannes Lions

Live at RTL Beach during the final day at Cannes Lions 2022. Pam and Val sat down with their Amobee Colleagues to discuss key takeaways from festival panels and events. Read more.

July 7, 2022

Forward Thinking, Perspectives

Leading People in Times of Uncertainty

As the industry evolves and is faced with economic, political, and social change, SVP, Head of Marketing, Pam Zucker sheds light on a new era of leading which requires empathy and a bold vision of collaboration. Read more.

July 5, 2022

Forward Thinking, Perspectives

Amobee Out Loud, Episode 3: Walled Gardens

Adam Gerber, Executive Director, US Investment Strategy at GroupM joins Pam and Val to discuss walled gardens, their value, and their complexity for marketers. Read more.

July 1, 2022

Forward Thinking, Perspectives

Why Values-Based Buying Is the Next Generation of Media

Many brands have embraced values-based marketing, but Pam Zucker is challenging brands to take it a step further: values-based buying. Read on as she argues that brands should be using media to promote their values with action.

June 28, 2022

Forward Thinking, Perspectives

Amobee Out Loud, Episode 2: Decoding the Streaming Wars

Digital media expert Andrew Rosen, Founder of PARQOR, joins Pam and Val to discuss the industry’s most hotly debated topics: the future of streaming. Read more.

June 24, 2022

Forward Thinking, Perspectives

Amobee Out Loud, Episode 1: Misinformation in Advertising

Amobee Out Loud drops today! Our first episode addresses misinformation in advertising with guest Kelsey Chickering, Principal Analyst at Forrester. Learn more.

June 17, 2022

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