Consumer Opt Out of Targeted Advertising

Michael
McNulty

Product Marketing Director

Michael McNulty is a product marketing leader with over 10 years of experience building teams that accelerate commercialization, customer acquisition, and revenue impact for technology and information-based businesses. His unique skill set balances research, strategy, and execution, ensuring executive alignment on long-range goals, while driving rapid performance and understanding of go-to-market and sales enablement engagements. He implores a highly collaborative, customer-driven approach to product marketing, with a bias toward efficiency and iteration. His professional passions include GTM infrastructure development, corporate and product strategy development, positioning and messaging, and sales enablement.

Recent articles by Michael McNulty
Data & Insights, Forward Thinking

Develop Better Audiences With The 4 C’s

Audience development is essential in growing your brand, building meaningful customer relationships, and maximizing the value of your advertising dollars. Learn how.

July 11, 2022

Forward Thinking

What is Contextual Targeting and is it Smart Enough for Today’s Advertisers?

Contextual targeting enables you to make better consumer privacy decisions than cookie-based targeting by finding your audience through content signals instead of ID-based targets.

May 18, 2021

Data & Insights

How to Get New Audience Performance From An Old Advertising Tactic

The data landscape is becoming more restrictive, and today’s advertisers are increasingly limited in their ability to leverage first-party data to reach people who are most likely to respond to their products or services.

November 10, 2020

Data & Insights

Connecting the Dots Between TV and Digital

The future of advertising rests in the hands of harnessing the reach and scale of traditional TV with the addressability and control of digital.

September 8, 2020

Data & Insights

Respecting Consumer Privacy: New Innovations in Contextual Targeting

In the waning days of third-party cookies, brands and agencies that have hinged their marketing strategies on behavioral targeting are now starting to explore viable alternatives.

August 5, 2020

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