Consumer Opt Out of Targeted Advertising

Jamie
McGill

Product Marketing Manager, TV & Video Solutions

Jamie McGill is a Product Marketing Manager covering Video & Analytics solutions. He spent time in the linear world at Nielsen and the digital space at Publicis; now he works across linear and digital here at Amobee, where he enjoys bringing cross-channel solutions to market.

Recent articles by Jamie McGill
Data & Insights

Understanding the data landscape for TV and video advertisers

Here’s an overview of the many flavors of viewership data and how data partnerships can empower your marketing strategy and free you up from relying on a single data source.

July 6, 2021

Data & Insights

Seasonality Pro Tips For Retail, Auto, and CPG on the Benefits of Cross-Screen Measurement and Reporting

A perceived lack of unified cross-screen measurement is a major roadblock for many of today’s vertical-focused media planners. But solving the cross-channel measurement puzzle is possible today.

May 4, 2021

Data & Insights

Getting Started Today With Measurement Across TV, CTV, Desktop, and Mobile

A converged measurement approach can provide a common framework for bringing teams together. Here’s how to get started with 4Screen reporting.

November 17, 2020

Data & Insights

Key Questions to Ask Your TV-Digital Measurement Partner

The rise in adoption of CTV, OTT has created demand for new ways of tracking and measuring campaign exposure, regardless of medium.

October 8, 2020

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