Harman
Sodhi
VP, Political & Strategic Partnerships
Data-enriched advertising expert; with vast knowledge of brand strategies, ecosystem players as well as an in-depth mastery of converged video (TV & digital) execution and incremental reach / incremental return on ad-spend optimization. Deeply experienced and integrated into rapidly growing political, government & advocacy advertising world.
Recent articles by Harman Sodhi
Forward Thinking
A Political Advertisers Guide to Adding Digital Tactics to Your TV Mix
While TV-style persuasion advertising is still the biggest investment for today’s political advertisers, the media landscape continues to fragment across devices.
November 19, 2020