Clay
Cohen
Product Marketing Director
Out of the box? Forget the box. Entirely. Backed by a proven track record of excellence across a diverse range of advertising technologies and services, I bring to every project a palette of experience and in-the-moment drive that is both unrivaled by my peers and invaluable in the fast-moving ecosystem of today's ad tech world. Part technophile, artist, and outdoor explorer, I have found that similar to painting a beautiful picture, to achieve success in any market one not only requires a selection of beautiful colors, but the proper skills to appropriately mix and effectively apply them.
Recent articles by Clay Cohen
Data & Insights
Allocation Basics: The Missing Link to High Impact TV, CTV Performance
Today’s agencies and their brand clients are facing a technical gap when it comes to planning premium CTV inventory alongside their upfront linear TV buys.
October 15, 2020
Forward Thinking
CTV Myth Busting: All CTV is Made Equal—Hint: Not Even Close
With the rapidly evolving TV landscape, marketers need to look at premium and non-premium CTV investments through a converged lens.
August 27, 2020