Amobee
Recent articles by Amobee
Events
A New Dawn for TV Upfronts With Amobee’s Smolin
January 24, 2020
Data & Insights
A New Decade of Ethical Data Practices: Amobee Takes the Lead With CCPA
The California Consumer Privacy Act took effect on January 1, 2020, empowering an era of data transparency, consumer protection, and accountability.
January 23, 2020
Company Updates
The Key to TV-Digital Convergence: A Unified Workflow Built to Support CTV
A unified workflow — purpose-built to support premium video and CTV — is critical to the smooth adoption and efficient execution of campaigns that reach coveted TV and digital audiences.
January 7, 2020
Data & Insights
A Smart Way to Run Dummy Ads Without Wasting Media Dollars
By reducing the complexity and expense of experimentation, ghost bidding makes it easier to understand the results of showing an ad — or not showing an ad — to a prospective consumer.
December 18, 2019
Company Updates
Amobee + Nielsen: Amobee 4Screen is First-to-Market Data Solution Powering the Next Generation of Convergence for TV, CTV and Digital Video Advertising
For the first time, Nielsen-generated demographics, long the industry standard for planning and buying TV, will be applied to Gracenote smart TV viewership and ad exposure data.
December 13, 2019
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