Amobee
Recent articles by Amobee
Data & Insights
Why Measurement of TV and Digital Can No Longer Be Done in Silos
Emerging technology platforms can help you get past the linear TV and cross-screen blind spots that were previously holding you back and causing friction between TV and digital teams.
April 1, 2021
Data & Insights
How Converged Planning and Optimization Can Save Your Budget
TV planning and advertising technologies have finally caught up with better audience targeting, forecasting, and optimization strategies that reach across all screens and platforms.
March 23, 2021
Data & Insights
Unlock the Precision of CTV By Unifying Audiences
Heading into this year’s Upfronts, buyers and sellers need to understand the unique strengths of different linear TV, CTV, and digital channels to ignite performance across the entire spectrum of inventory.
March 18, 2021
Perspectives
Why You Should Be Fast-Tracking Customer Identity, According to LiveRamp’s Travis Clinger
Cookie deprecation is the biggest opportunity in the history of ad tech and people-based identity and contextual solutions will become the new gold standard.
January 28, 2021
Data & Insights
Learn How Molson Coors is Preparing for the Future of Consumer Identity
Consumer-centricity and personalization have become bigger topics than ever before for Molson Coors. Here's how they got on the right consumer identity path.
December 15, 2020
Company Updates
ITV Launches Planet V, Developed by Amobee
ITV, the United Kingdom’s biggest commercial broadcaster, has launched its premium advanced advertising platform, Planet V.
October 5, 2020
Company Updates
Amobee Recognized as a Leader in Gartner’s Magic Quadrant for Ad Tech
Challenger in 2019. If you’re a subscriber to Gartner Research, you can view the full Gartner Magic Quadrant for Ad Tech Report here.
September 22, 2020
Company Updates
AdTechCares Expands Mandate to Support Black Lives Matter
“Fighting the epidemic of Racism will be a marathon (and beyond). Our journey will continue, our strategies will evolve, and we will persist. "
September 15, 2020
Forward Thinking
#KeepWearingIt: Join our Covid-19 Social Media Challenge
Our global Covid-19 PSA campaign has now reached 3.7 billion impressions and ~2 billion people around the world, and we are not stopping!
August 24, 2020
Amobee Life
Why Jack Bamberger Picked the Company Leading the TV-Digital Future
The Amobee Team would like to officially welcome Jack Bamberger to our global family of passionate ad tech innovators. Read on for more about Jack.
July 1, 2020
Forward Thinking
Why CTV Will Anchor a Unified Sales Offering at This Year’s Upfronts
In previous years, new forms of TV were value-adds and didn’t take center stage at the upfronts. This year it’ll be the centerpiece of every successful sell-side pitch.
June 22, 2020
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