Amobee
Brand
Only Amobee makes it easy for you to find your audience—no matter where they are, no matter what they’re watching. Amobee is built on three fundamental truths: consumers move fluidly across screens, love video, and value their privacy. Amobee helps brands, agencies, and media companies unify audiences to optimize results across all TV, connected TV, and digital media, including social, to drive customers’ growth.
Recent articles by Amobee Brand
Perspectives
Taking a Look at the Innovation at Amobee
Today, Turn is launching a blog focused on technology -- a home for our engineers and data scientists to talk about the creative, data-based solutions that help our platform uncover truths for marketers.
June 2, 2016
Platform
Introducing Amobee Impact
May 25, 2016
Perspectives
Programmatic Is Not the Future, Insights Are
Data is the resource; insights are the end goal that data analytics help us achieve. A major indicator that we’re reaching that end goal is when we have our "why" moments — when we understand not only what works, but how it works, why it works, and that it will likely work again.
May 10, 2016
Perspectives
How Programmatic is Moving Us Toward a Unified View of the Consumer
We’re just at the beginning of a new advertising renaissance leading to a more unified view of the customer and ultimately more fruitful interactions.
April 27, 2016
Perspectives
Late at Night, on an iPhone: Where to Find Luxury Customers
Leveraging data, this global retail brand not only heightened brand awareness, it created significant increases in ROI, and acquired key customer insights now fueling its strategies. And, as the examples that follow illustrate, a strategy like this one can work for your brand as well.
April 14, 2016
Perspectives
All DSPs are Not Created Equal
The commoditization argument assumes that all DSPs are more or less alike. However, we all know there’s a difference between a Fiat and a Ferrari.
April 12, 2016
Perspectives
When Agencies and Tech Partner, the Brands Succeed
At the same time that programmatic technology is completely reshaping the business of marketing, it is also fundamentally disrupting how brands, agencies and technology providers work together.
March 16, 2016
Data & Insights
Report: 2015 Year in Review
March 8, 2016
Perspectives
Data Must Be the Core of Marketing Strategy
February 17, 2016
Perspectives
4 Ways to Leverage Cross-Device Graphs
Cross-device is a shiny new toy in the ad tech world, but brands and agencies are still struggling to figure out how they can best leverage it for a better approach to marketing. Is cross-device a targeting methodology, a measurement methodology or both? When does the cost of intelligence outweigh the cost of actual acquisition? Here are four main use cases for putting cross-device graphs to work for you.
February 3, 2016
Ready to build your platform?
