Amobee
Brand
Only Amobee makes it easy for you to find your audience—no matter where they are, no matter what they’re watching. Amobee is built on three fundamental truths: consumers move fluidly across screens, love video, and value their privacy. Amobee helps brands, agencies, and media companies unify audiences to optimize results across all TV, connected TV, and digital media, including social, to drive customers’ growth.
Recent articles by Amobee Brand
Perspectives
Digital Disruption Must Be Met by Marketing Innovation
The digital transformation we’ve been seeing in recent decades will continue – and there’s reason to believe it will do so at an exponential pace.
September 20, 2016
Perspectives
Programmatic Isn’t About Ads, It’s About Insights
Through programmatic advertising, marketers can go beyond directing a message at consumers and actually extract insights. These days, marketers are asking for insights about the propensity of someone to buy a certain product or how owners of one make of car differ and intersect with owners of other models.
September 13, 2016
Events
Capitalize on Major Moments On and Off the Field to Engage Fans this Football Season
September 12, 2016
Perspectives
Why Ad Tech Needs Machine Learning
In 1950 computing pioneer Alan Turing posed a heretical question: Can machines think? Even though such technology is now commonplace, some fear machine learning. But these tools let marketers do their job better, and they're well-positioned to do the advertising grunt work.
August 24, 2016
Perspectives
Bigger, Smarter Data: Why 3.8 Billion User IDs Matter for Marketers
Let’s walk through Turn’s system of synchronizing information around the customer journey, culminating in our massive store of more than 3.8 billion anonymous user IDs, the Turn ID.
August 3, 2016
Perspectives
The Keys to Bridging the Programmatic Data Divide
It should be an unbeatable combination: provide creatives with the data they need, and they’ll come up with mind-blowingly effective ads targeted with pinpoint precision. Unfortunately for brands, Turn’s "Mind the Gap! 2016 UK Agency Survey Report" released today suggests it’s not that simple.
July 25, 2016
Data & Insights
New Report Highlights the Creative and Programmatic Ad Gap
Data insights make relevant, personalized advertising possible. Research from Turn found that insights gained from programmatic aren’t being fully taken advantage of to inform advertising creative.
July 21, 2016
Perspectives
Everyone Has a Role to Play in Beating Ad Fraud
The wild west days of digital advertising must become a thing of the past. Players need to demand accountability, transparency and standardization across the industry to combat massive amounts of wasted time and money due to fraud.
July 12, 2016
Perspectives
Making Video More Effective for Marketers
Watch Turn research scientists Sergey Faleev and Jianqiang Shen and director of product management Ethan Lubka explain how Turn algorithms work to balance marketers’ objectives, including viewability and engagement rates and campaign performance goals.
June 27, 2016
Perspectives
The Future of Programmatic Is Built on Truth in Advertising
Turn believes transparency provides a foundation on which the programmatic advertising industry will flourish.
June 7, 2016
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