Amobee
Recent articles by Amobee
Perspectives
Marketers Are Embracing the Power of Programmatic Insights
No one has a crystal ball, but there are a few things that are relatively easy to predict about 2017.
December 20, 2016
Company Updates
Moving Forward
Today, the Federal Trade Commission announced a proposed consent agreement with Turn related to our former partnership with Verizon Wireless and use of their non-PII mobile device identifier. Read our response here.
December 20, 2016
Perspectives
Insights Will Drive Marketing ROI in 2017
Looking ahead to 2017, we can be certain some trends that gathered force in 2016 will continue to do so next year. Overall, it will be a hunkering-down year in which experimentation will happen on the edges, but marketers will primarily be honing their abilities to store and analyze data and maximizing the investments they’ve already made in technology.
December 12, 2016
Data & Insights, Perspectives
How One Retailer Took Viewability to Beauty School
Viewability is important, but it should never be the ultimate goal for a marketer. Find out how the brand beat the Integral Ad Science industry average for video viewability by 60% and exceeded on-target reach goals by 30%.
December 9, 2016
Company Updates
New Sales Leadership Brings New Opportunities for Growth
Lauren Nemeth recently came onboard as Turn's new chief revenue officer. She joined CEO Bruce Falck for a Q&A with AdExchanger's Kelly Liyakasa on Turn's vision and where she sees opportunities for growth.
December 7, 2016
Perspectives
Reaching Consumers during Awards Season
November 22, 2016
Perspectives
Customer Journey Marketing in 3 Simple Steps
Product marketing director Nayef Hijazi goes over three steps marketers can take when navigating the customer journey.
November 3, 2016
Perspectives
AI in Ad Tech Is Still Science Fiction
Artificial intelligence (AI) is one of the most-hyped topics in advertising right now. Our SVP-engineering clarifies the difference between machine-learning techniques and AI -- and what the technology could mean for ad tech.
October 31, 2016
Data & Insights
Advanced Audience Insights: The Smarter Way to Understand Customers
With our new solution, Advanced Audience Insights, it’s possible to understand customers at a molecular level in real-time.
October 24, 2016
Perspectives
Keep Calm and Embrace Digitization
Many businesses are embracing digital disruption and trying to find a place for it within their organization. Where can they start? Richard Robinson, Managing Director-EMEA at Turn, discussed the topic with UK marketing publication The Drum.
October 10, 2016
Perspectives
Beyond the Tech, Marketers Want Programmatic Advisors
Real-time insights and a lightning-fast mechanism for placing media buys present an exciting prospect, but this programmatic revolution has thrown some marketers and agencies for a loop. It’s not surprising that trusted advisors are needed to help navigate this environment.
October 6, 2016
Perspectives
Marketers Want More from Programmatic
Turn CEO Bruce Falck described three trends he’s seeing now to German publication Onlinemarketing.
September 30, 2016
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