Amobee
Brand
Only Amobee makes it easy for you to find your audience—no matter where they are, no matter what they’re watching. Amobee is built on three fundamental truths: consumers move fluidly across screens, love video, and value their privacy. Amobee helps brands, agencies, and media companies unify audiences to optimize results across all TV, connected TV, and digital media, including social, to drive customers’ growth.
Recent articles by Amobee Brand
Company Updates
Amobee Acquires Turn
February 23, 2017
Perspectives
Welcome to the Next Chapter for Programmatic
I’m really proud of what we’ve accomplished so far at Turn, and am enthused about the new possibilities with our acquisition by Singtel-backed Amobee, as we begin our next chapter as one of the world’s largest buy-side platforms.
February 22, 2017
Perspectives
Sense and Viewability
While it’s true that an ad can’t be effective if it can’t be seen, it’s also true to say that an ad that can be seen can be ineffective; just because an ad is viewable doesn’t mean that it will get a consumer’s attention.
February 17, 2017
Perspectives
What I Know About Immigration and Fostering Innovation
Our CEO Bruce Falck reflects on the current political climate and debate over immigration bans and his own experience with immigration.
February 1, 2017
Forward Thinking
Focus on Marketing, Not Measuring
Our new video tools let marketers automate optimizing a video campaign for viewability, completion rates and in-demo targeting simultaneously. Director of Product Marketing Ethan Lubka explains what these new features mean for marketers.
February 1, 2017
Perspectives
What I Know About Immigration and Fostering Innovation
Our CEO reflects on the current political climate and debate over immigration bans and his own experience with immigration.
February 1, 2017
Perspectives
3 Reasons Why Cross-Device Matters for Marketing
It’s no wonder then that 70% of marketers last year cited cross-device targeting as the topic that consumed most of of their attention. It comes down to three words: audience, goals and sequencing.
January 27, 2017
Perspectives
Smarter, More Efficient Video Is Here
Today we're announcing new tools that let marketers automate optimizing a video campaign for viewability, completion rates and in-demo targeting simultaneously.
January 23, 2017
Engineering
If You Build It, Can You Sell It? Engineers Get a Look at the World of Sales
We recently kicked off Turn’s Engineering Shadow Program. One goal of the program is to give curious engineers a chance to visit Turn’s San Francisco office and spend a day seeing Turn through a sales lens.
January 18, 2017
Perspectives
The Viewability Myth-Buster For Advertisers
For brands and agencies running ads across video or display, viewability presents a challenge. How can they strike the right balance between viewability and other advertising goals?
January 11, 2017
Perspectives
Why Programmatic Sticks with Marketers
Programmatic is moving from an emphasis on technology as a way to buy cheap, remnant media to a driver of invaluable customer insights that can impact everything from targeting to package design.
January 9, 2017
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