Amobee

August 13, 2019

Direct-to-consumer brands have turned marketing on its head by developing a highly coveted, holistic view of the consumer journey, from the first ad served right through to purchase. To keep pace with the rapidly changing retail landscape, CPG brands are evolving; with an extensive digital strategy complete with granular targeting, measurement and analytics, it’s not the online data that they’re lacking. It’s the offline data.

April 12, 2018

February 2, 2018

Amobee’s “Data Management Platforms for Digital Advertising” tutorial has been selected by the The Web Conference, formerly WWW Conference, for a tutorial track at the 2018 conference. The tutorial was developed by Dr. Hazem Elmeleegy, the software architect of Amobee’s Data Management Platform, and Santanu Kolay, Amobee’s SVP of Engineering. During the half-day allotted for this tutorial, Elmeleegy and Kolay will delve into the role that data plays in the digital advertising landscape and offer a detailed explanation of the challenges associated with building a data management platform.

January 2, 2018

Continuing to set the industry standard for fraud prevention, Amobee has partnered with Google for a breakthrough inventory study aimed at increasing awareness about the importance of ensuring a safe, transparent buying ecosystem. Google’s study, which focuses on counterfeit inventory, reveals important information for marketers about limiting fraud exposure and promotes IAB Tech Labs’ ads.txt initiative as an important solution. Among the first DSPs to implement ads.txt on November 13th, Amobee encourages all digital advertising ecosystem partners to follow suit and implement this key industry initiative.

December 12, 2017

Amobee has launched its Inventory Accountability Program--a set of industry-leading standards with ecosystem partners who pledge their commitment to fraud prevention and quality inventory--signaling the company is taking an active role in creating a brand safe and fraud-free digital ecosystem.

December 4, 2017

November 20, 2017

Amobee is honored to participate as a keynote speaker at the 2017 Facebook Global Partner Summit, an annual conference for Facebook partners and developers who build products and services on Facebook Marketing APIs. The theme of this year’s summit is “Build Beyond,” rooted in Facebook’s core value of being bold.

October 6, 2017

Increased consumption is just one reason why mobile is so important. Mobile is also a more intimate medium for messaging than desktop or TV. Mobile advertisers need to take this into consideration, ensuring their content is engaging and relevant.

September 1, 2017

Today, we’re excited to announce the next iteration of our commitment to provide marketers with the tools they need to make high ad viewability a constant in their omnichannel campaigns -- new display algorithms that deliver significantly higher in-view rates than programmatic averages reported by top viewability measurement vendors.

August 10, 2017

Amobee, a Pinterest Marketing Partner, working with Pinterest advertisers including Burt’s Bees and Nestle, is excited to support the launch of Pinterest’s Promoted Video with Autoplay, available to all advertisers today.

August 8, 2017

We’re excited to introduce you to Amobee, the only independent data management platform across all channels, formats and devices, with access to unique custom analytics and media planning capabilities.

August 2, 2017