Amobee Recognized as a Leader in Gartner’s Magic Quadrant for Ad Tech

Amobee has been named a Leader in 2020 Gartner Magic Quadrant for Ad Tech, moving from a Challenger in 2019. If you’re a subscriber to Gartner Research, you can view the full Gartner Magic Quadrant for Ad Tech Report here. 

This important validation of Amobee’s long-time vision and commitment to being a leader in advertising solutions for the converging world comes directly on the heels of receiving one of the highest Leader rankings in The Forrester New Wave: Cross-Channel Video Advertising platforms, Q3 2019 Report. 

Amobee has officially entered the next chapter of our leadership trajectory by not only instilling confidence in the converging world, but by putting marketers in control of driving better business outcomes with solutions that unify and empower TV, digital, and social advertising strategies.

We believe that Amobee’s key acquisitions of Turn (2017) and Videology (2018) and a seamlessly integrated Advertising Platform contributed to this recognition in Gartner Magic Quadrant. 

Here’s what Amobee clients are saying about our convergence solutions: 

“We are excited to hear the news of Amobee’s recognition from Gartner. As we continue to build out a more modern approach to media investment focused on cross-screen reach and optimization and buying against better defined audiences, Amobee has proven to be a great partner and forward-thinker in this space, and this recognition is a validation of that.” — Michael Law, President / Chief Investment Officer, Dentsu Aegis Network Americas

“I can see why there’s so much interest in what Amobee is doing. We need a good way to measure and solve for duplication between linear and CTV/OTT.” — David Campanelli, Chief Investment Officer – Horizon Media

“Amobee has been a truly indispensable partner in our aggressive paid media expansion over the past 18 months. Their innovative approach to media execution and insights/data, plus flexibility to meet the changing needs of our clients has been instrumental in achieving success across the board — resulting in consistently overachieving against campaign KPIs and significantly growing marketing budgets.” — Zoe Elmore, Head of Media at The True Agency

We want to hear from you!

Amobee simplifies convergence and enables marketers—both broadcast and digital advertisers—to confidently plan, activate, and measure TV and digital investments together. Contact us today at Solutions@amobee.com

Gartner, Magic Quadrant for Ad Tech, 21 September 2020, Andrew Frank, Lizzy Foo Kune, Eric Schmitt.

Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner’s research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.

 

About Amobee

Founded in 2005, Amobee is an advertising platform that understands how people consume content. Our goal is to optimize outcomes for advertisers and media companies, while providing a better consumer experience. Through our platform, we help customers further their audience development, optimize their cross channel performance across all TV, connected TV, and digital media, and drive new customer growth through detailed analytics and reporting. Amobee is a wholly owned subsidiary of Tremor International, a collection of brands built to unite creativity, data and technology across the open internet.

If you’re curious to learn more, watch the on-demand demo or take a deep dive into our Research & Insights section where you can find recent webinars on-demand, media plan insights & activation templates, and more data-driven content. If you’re ready to take the next step into a sustainable, consumer-first advertising future, contact us today.