OptimizeDrive KPIs with AI-led strategies
Modify our algorithms to your goals
Optimize multiple metrics simultaneously using our custom Amobee performance algorithms; compute hundreds of variables in milliseconds to serve a lasting impression.
Adjust budgets and inventory yield at scale
Reach desired audiences and maximize performance with real-time allocation algorithms that guarantee volume and pricing across screens.
Impact mid-flight performance using offline signals
Refine online optimization methods for offline metrics like foot traffic and in-store purchase, using Amobee’s in-flight optimization solution.
What's Inside
In-Flight Optimization
Connect offline purchase data to your campaign activity, seeing exactly how your audience segments, sites and ad frequency are impacting sales. Get right into your campaign mid-flight to optimize based on user-level data and performance metrics.
Use Cases:
- — Sales Lift
- — Footfall Lift
- — UPC Integration
Custom Algorithms
With custom and third-party algorithmic modeling, you can power dCPM campaigns and optimize bidding with something as simple as user-level scores. Elevate your bidding with automated data analysis and predictive model markup language.
Use Cases:
- — PMML
- — Bid Price Optimization
- — Bring Your Own Algorithm
Multi-Goal Optimization
Combine multiple KPIs on a single line item to optimize branding and performance simultaneously. Let real-time signals feed the AI decision-making and automate across all media tactics.
Use Cases:
- — Expressive Bidding
- — Media Optimization
- — Nielsen DAR
Dynamic Creative
Leverage dynamic messaging for copy, images and video to meet consumers where they are – then guide creative enhancements in real-time and at scale. Add in segmenting, precise targeting and AI optimizations to maximize the impact of your creative.
Use Cases:
- — Sequenced Messaging
- — Creative A/B Testing
- — AI-led Algorithms
Budget Allocation
Save time and get the best results through automatic allocation across campaigns, accounts and channels. Let budget flow to the campaign tactics that are winning, and reap the benefits of a holistic approach to marketing spend.
Use Cases:
- — Mixed Media Modeling
- — Multi-Touch Attribution
- — Cross-Channel Analysis
That’s why we chose Amobee; we found a partner that can move as fast as we do and solve for scale.
– Eric Toda, Global Head of Social Marketing & Content at Airbnb
Differentiators
Real-time conversion data
Increase digital engagement based on offline and online data to effectively optimize campaigns mid-flight. Receive data at the user level and analyze the impact of segments, sites, frequency and other tactics on purchases. Drive more conversions by integrating transaction or visitation data to optimize campaigns.
Dynamic creative optimization
Create dynamic, personalized ad content for copy, images, video, color schemes and click-through destinations at scale. Leading experts assist with creative campaigns including planning, creative layout design, deployment, media execution and analysis.
Expressive bidding
Increase control of your bids, bidding more for the audiences you’re looking for and less for those you aren't. Reduce the number of line items and drive optimal performance, ensuring you never go over a bid price.
Offline sales optimization
Utilize specific bid stream parameters and offline data signals to impact bidding. Incorporate the ideal converting audience into the optimization algorithm to make more intelligent bid decisions. Target audiences that matter most to increase impact on the marketing funnel.
Impact campaigns when it counts.
