• A real-time, carrier-grade ad server for optimal campaign utilization
  
  
• Based on a weighted, configurable, multi-dimensional ad selection algorithm which addresses targeting, campaign progress, user exposure, operator policies and device constraints

Sell campaigns direct to maximize the value of your premium inventory.

• Manage multiple campaigns and advertisers
• Book, schedule, serve and track multiple types of ad units
• Coordinate ad sales activity with inventory availability

Improve the user ad experience by providing the right advertising to the right audience.

• Standard targeting - by device, operator, platform, etc.
• Enhanced targeting - based on insights into your audience, such as user demographics, page context, keywords, etc.
• Other targeting - enhance your declared and inferred targeting data with data from other sources

Determine which advertiser from which ad source will generate the highest yielding revenue for your web and application impressions.

• Global - extensive collection of ad networks
• Vertical - specialty & local networks that provide better returns
• Optimization - automatically selects the ad networks with the best performing campaigns

Flexible performance tracking by flight, campaign, network, etc.

• Analytics - provides valuable insights for tuning performance
• Consolidated Reporting - revenue and performance metrics across all sources

Sophisticated tools to help communicate the value of your inventory.

• Analytics - provides valuable insights for tuning performance
• Consolidated Reporting - revenue and performance metrics across all sources
• Audience Manager - understand the size and value of users