Geo-Fencing
Location-based targeting that's as easy as dropping
a pin on a map
Overview
The [a•mo•bee] geo-fencing feature takes location-based targeting to the next level. Now, a highly relevant and timely message can be be delivered to consumers when they are close to a relevant point of sale.
![[a•mo•bee] geo-fencing example](/technology/images/geofencing_pindrop.png)
Whether the source of location information is GPS, a cellular network, Wi-Fi or other source, [a•mo•bee] PULSE can convert it into powerful targeting information.
What is Geo-Fencing?
Geo-Fencing is a technology that allows an advertiser to select a geographic point using latitude and longitude information and then to create a virtual "fence" around that point of a given radius.
For example, an advertiser can pinpoint a bank branch office, then deliver a specific ad to anyone who comes within a 200 meter radius of that branch.
Ads delivered through geo-fencing typically yield higher conversions and better ROI for advertisers since they're highly contextual. It's akin to being able to display a "special offer" sign across a dozen city blocks instantly, and only show it to the consumers you actually want to reach.
Read the Vertu case study to learn how geo-fencing was used for that campaign.
Ready to learn more?
Learn how [a•mo•bee] can use geofencing to help you achieve your mobile advertising goals.
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