Amobee Exchange for Publishers


Generate Higher Revenues with a Blended Exchange

Programmatic alone does not work in mobile. With a blended exchange, publishers can deliver demand from multiple sources and maximize yield with technology and expertise to generate the most revenue.

The Amobee for Publishers platform is a comprehensive, configurable, and secure Supply Side Platform (SSP).

Amobee for Publishers was designed from the ground up by mobile professionals with a singular focus—to help publishers increase their advertising revenue across all channels.

Amobee provides a “white glove”, world-class, fully-managed optimization service to connect demand from Amobee’s global agency and 100+ third-party demand sources.

Amobee for Publishers Capabilities

Inventory Management – Access sophisticated tools to help communicate the value of your inventory.

  • Forecasting: increase selling efficiency by forecasting availability by a variety of factors like targeting attributes, seasonality, device types, geography, etc.
  • Audience management: quickly understand the size and value of your users
  • Content classification: classify your inventory by custom or IAB standard contextual categories
  • Inventory bundling: create bundles that aggregate inventory across apps and sites based on contextual, audience or targeting attributes

Campaign Management – Sell campaigns to meet a variety of advertiser objectives to maximize the value of your premium inventory.

  • Campaign types: CPM, CPC, CD, CPI, CPA, CPV, Click2Call, Click2SMS
  • Priorities: tenancy, premium guaranteed, premium, companion ads
  • Optimization: frequency caps, budget caps, click caps, day parting, delivery smoothing
  • Ad experiences: IAB/MMA banners, Interstitials, MRAID, Amobee Rich Media, Amobee 3D, video, VAST
  • Meta-data: attach information like IOs, advertiser category, sales persons to every campaign

Targeting – Improve the user ad experience by providing the right advertising to the right audience, including support for geo-fencing.

  • Standard targeting: by device, operator, operating platform, etc.
  • Enhanced targeting: based on unique insights into your audience, such as user demographics, page context, keywords, etc.
  • Location: hyper-local, geo-fencing, DMA, city, state, region, country, continent
  • Other targeting: enhance your declared & inferred data with other 3rd party data sources

Ad Serving – A real-time, carrier-grade ad server designed for optimal campaign performance and delivery.

  • Multi-dimensional ad selection algorithm that factors in targeting, campaign progress, user exposure, pricing, availability, block lists, etc.
  • Supports 3rd-party tags
  • Easy generation, distribution and tracking of JavaScript (JS) tags for easy audience extension

Analytics & Reporting – Detailed insights into inventory and campaign performance

  • Single UI to access revenue from all your channels: direct, RTB, mediation
  • Geographic breakdown of inventory performance
  • Comprehensive campaign reporting, scheduling and emailing capabilities
  • 3rd Party Mediation Adaptors

Amobee is an approved mediation network for Google’s DoubleClick for Publishers and AdMob ad serving solutions. The Amobee Adapter gives any publisher who utilizes DoubleClick for Publishers (DFP) or Admob as their ad serving solution the ability to easily integrate into Amobee’s global monetization platform and serve Amobee 3D ads.