Simplify
   
   
   
 

MOBILE ADVERTISING SOLUTIONS
FOR PUBLISHERS

Overview

Large publishers require an ad serving and yield optimization solution that can eliminate the complexity of mobile advertising and allow them to better monetize their mobile apps and mobile web content.

[a•mo•bee]'s comprehensive, configurable, and secure mobile advertising platform is mobile to the core: it was designed from the ground up by industry professionals to help publishers increase revenue.

Accuweather monetizes their inventory using [a•mo•bee] technology

How It Works

This is possible through the use of sophisticated management tools, for both direct sold and mediated campaigns and for leveraging publisher assets to deliver more valuable mobile advertising. [a•mo•bee] expert services address mobile publishers' unique needs, such as improving yield optimization.

Unlike other mobile advertising platform providers, [a•mo•bee] offers the most advanced and secure platform designed by mobile advertising experts with a track record of driving successful global mobile marketing campaigns for large global brands like Nokia, eBay, and Skype.

Proven
A track record of success with global publishers.
Global
Crucial for large global publishers.
100% Mobile
Our focus is 100% mobile.

 

Benefits & Features

[a•mo•bee] offers inventory forecasting, campaign management, ad serving, robust analytics, 3rd party ad serving, and support for innovative ad formats, such as rich media and video. [a•mo•bee] mediation integrates with 80+ ad networks and several DSPs operating in 200 countries for a truly global reach.

Campaign Manager

Sell campaigns directly to maximize the value of your premium inventory.

  • Manage multiple campaigns and advertisers
  • Book, schedule, serve and track many different ad unit types
  • Coordinate ad sales activity with inventory availability
  • Rich media, geo-targeting, and third party ad tag support

Ad Server

A real-time, carrier-grade ad server for optimal campaign utilization.

  • Based on a weighted, configurable, multi-dimensional ad selection algorithm
  • Ad selection algorithm addresses targeting, campaign progress, user exposure, operator policies and device constraints

Targeting

Improve the user ad experience by providing the right advertising to the right audience, including support for geo-fencing.

  • Standard targeting: by device, operator, operating platform, etc.
  • Enhanced targeting: based on unique insights into your audience, such as user demographics, page context, keywords, etc.
  • Other targeting: enhance your declared & inferred data with other data sources

Conversion Tracking

[a•mo•bee] conversion tracking gives you visibility into how consumers are interacting with your brand across the marketing funnel.

Our UDID-independent solution enables both mobile web and in-app conversion tracking to assess consumer engagement.

Yield Optimization & Mediation

Determine which advertiser from which ad source will generate the highest yielding revenue for your web and application impressions.

  • Global: access to an extensive collection of ad networks globally
  • Vertical: including specialty & local networks providing better returns
  • Optimization: automatically selects the ad networks with the best performing campaigns

Business Intelligence & Reporting

Leverage flexible performance tracking by flight, campaign, house, network, etc.

  • Analytics: provides valuable insights for tuning performance
  • Consolidated Reporting: revenue and performance metrics across all sources

Inventory Management

Access sophisticated tools to help communicate the value of your inventory.

  • Audience Manager: quickly understand the size and value of your users
Next Steps: Request information
 

Click here to request information about [a•mo•bee]

 

Mobile Advertising Dictionary

 

To learn about PULSE for Publishers, the [a•mo•bee] mobile supply side platform (SSP) for ad serving and yield optimization, click here.

 

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