|[a•mo•bee] for Publishers
Generate Higher Revenues with a Blended Exchange
Programmatic alone does not work in mobile. With a blended exchange, publishers can deliver demand from multiple sources and maximize yield with technology and expertise to generate the most revenue.
The [a•mo•bee] for Publishers platform is a comprehensive, configurable, and secure Supply Side Platform (SSP).
[a•mo•bee] for Publishers was designed from the ground up by mobile professionals with a singular focus—to help publishers increase their advertising revenue across all channels.
[a•mo•bee] provides a "white glove", world-class, fully-managed optimization service to connect demand from [a•mo•bee]'s global agency and 100+ third-party demand sources.
How it works
[a•mo•bee] for Publishers - Capabilities
Access sophisticated tools to help communicate the value of your inventory.
- Forecasting: increase selling efficiency by forecasting availability by a variety of factors like targeting attributes, seasonality, device types, geography, etc.
- Audience management: quickly understand the size and value of
- Content classification: classify your inventory by custom or IAB standard contextual categories
- Inventory bundling: create bundles that aggregate inventory across apps and sites based on contextual, audience or targeting attributes
Sell campaigns to meet a variety of advertiser objectives to maximize the value of your premium inventory.
- Campaign types: CPM, CPC, CD, CPI, CPA, CPV, Click2Call, Click2SMS
- Priorities: tenancy, premium guaranteed, premium, companion ads
- Optimization: frequency caps, budget caps, click caps, day parting,
- Ad experiences: IAB/MMA banners, Interstitials, MRAID, [a•mo•bee] Rich Media, [a•mo•bee] 3D, video, VAST
- Meta-data: attach information like IOs, advertiser category, sales persons to every campaign
Improve the user ad experience by providing the right advertising to the right audience, including support for geo-fencing.
- Standard targeting: by device, operator, operating platform, etc.
- Enhanced targeting: based on unique insights into your audience, such as user demographics, page context, keywords, etc.
- Location: hyper-local, geo-fencing, DMA, city, state, region, country, continent
- Other targeting: enhance your declared & inferred data with other 3rd party data sources
A real-time, carrier-grade ad server designed for optimal campaign performance and delivery.
- Multi-dimensional ad selection algorithm that factors in targeting, campaign progress, user exposure, pricing, availability, block lists, etc.
- Supports 3rd-party tags
Detailed insights into inventory and campaign performance
- Single UI to access revenue from all your channels: direct, RTB, mediation
- Geographic breakdown of inventory performance
- Comprehensive campaign reporting, scheduling and emailing capabilities
[a•mo•bee] is an approved mediation network for Google's DoubleClick for Publishers and AdMob ad serving solutions. The [a•mo•bee] Adapter gives any publisher who utilizes DoubleClick for Publishers (DFP) or Admob as their ad serving solution the ability to easily integrate into [a•mo•bee]'s global monetization platform and serve [a•mo•bee] 3D ads.