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[a•mo•bee] for Publishers

 

[a•mo•bee] for Publishers is a full-featured monetization platform for premium publishers to get the best ROI for their impressions.

The [a•mo•bee] for Publishers platform provides a highly scalable ad server, campaign and inventory management system, targeting server and analytics server for premium publishers to run their direct sold business. The platform also includes the following products:
Download the [a•mo•bee] for Publishers overview

 

News

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Deliver the industry’s most engaging ads and increase value per impression
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How it works

[a•mo•bee] for Publishers - Capabilities

Inventory Management

Access sophisticated tools to help communicate the value of your inventory.

  • Forecasting: increase selling efficiency by forecasting availability by a variety of factors like targeting attributes, seasonality, device types, geography, etc.
  • Audience management: quickly understand the size and value of your users
  • Content classification: classify your inventory by custom or IAB standard contextual categories
  • Inventory bundling: create bundles that aggregate inventory across apps and sites based on contextual, audience or targeting attributes

Campaign Management

Sell campaigns to meet a variety of advertiser objectives to maximize the value of your premium inventory.

  • Campaign types: CPM, CPC, CD, CPI, CPA, CPV, Click2Call, Click2SMS
  • Priorities: tenancy, premium guaranteed, premium, companion ads
  • Optimization: frequency caps, budget caps, click caps, day parting, delivery smoothing
  • Ad experiences: IAB/MMA banners, Interstitials, MRAID, [a•mo•bee] Rich Media, [a•mo•bee] 3D, video, VAST
  • Meta-data: attach information like IOs, advertiser category, sales persons to every campaign

Targeting

Improve the user ad experience by providing the right advertising to the right audience, including support for geo-fencing.

  • Standard targeting: by device, operator, operating platform, etc.
  • Enhanced targeting: based on unique insights into your audience, such as user demographics, page context, keywords, etc.
  • Location: hyper-local, geo-fencing, DMA, city, state, region, country, continent
  • Other targeting: enhance your declared & inferred data with other 3rd party data sources

Ad Serving

A real-time, carrier-grade ad server designed for optimal campaign performance and delivery.

  • Multi-dimensional ad selection algorithm that factors in targeting, campaign progress, user exposure, pricing, availability, block lists, etc.
  • Supports 3rd party tags
  • Easy generation, distribution and tracking of JS tags for easy audience extension

Analytics & Reporting

Detailed insights into inventory and campaign performance

  • Analytics: provides valuable insights for managing inventory and campaign performance
  • Forecasting: provides visibility into the availability of inventory for efficient bundling and selling and resolving booking conflicts
  • Consolidated Reporting: revenue and performance metrics across all demand sources – direct, exchange, mediation – in a single dashboard

3rd Party Mediation Adaptors

[a•mo•bee] is an approved mediation network for Google's DoubleClick for Publishers and AdMob ad serving solutions. The [a•mo•bee] Adapter gives any publisher who utilizes DoubleClick for Publishers (DFP) or Admob as their ad serving solution the ability to easily integrate into [a•mo•bee]'s global monetization platform and serve [a•mo•bee] 3D ads.

Next Steps: Click here to request more information

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