Amobee Brand Intelligence
See the world through your customer’s eyes! Amobee’s platform captures data from web, social, mobile, and video, creating insights about consumer behavior, brand perception, trends and sentiment. With a comprehensive understanding of brand and audience positioning, marketers make more effective media decisions across all channels and devices.
Monitoring over 60 billion digital content engagements per day from across the web, social, mobile and video sources.
Proprietary algorithms surface and correlate topics, trends, audiences, brands, sentiment, events and content.
Reach consumers across channels and devices including display, video, mobile, social and content ads.
Because almost three quarters of consumers time online is spent watching videos, reading articles, buying gifts, and browsing on non-social sites and apps*, our platform evaluates data from a variety of sources to provide a comprehensive understanding of audience activity. The Brand Intelligence interface provides your team with information about trending topics, sentiment fluctuations, and relevant content at a glance. *GlobalWebIndex 2015
- Track changes in consumption and sentiment to understand brand perception, and competitive positioning.
- Understand your audience’s demographic and geographic profile, and changing interests.
- Find topics associated with your brand, and learn which ones are becoming more popular.
- Discover the content driving engagement with your brand.
From Analysis to Activation
The North Face wanted to encourage engagement with a new outerwear line featuring patented FuseForm technology, and learn what other topics their outdoor enthusiast audience engages with. Amobee Brand Intelligence discovered that active adults are also engaging with content about Mindfulness, Mental Health, and Positivity, making those categories a natural fit for The North Face brand.
Amobee Brand Intelligence found that over one quarter of outdoor adventure content is consumed within the Travel category, but only 5% of The North Face’s media was placed there. Amobee targeted travel-related content to gain share of voice with the outdoor adventurer. As a result, The North Face’s campaign surpassed engagement rate benchmarks by 316%.
“Amobee 3D and Brand Intelligence gave our agency a highly creative way to reach The North Face’s audience and inspire engagement. The level of detail achieved in the 3D unit gave consumers the opportunity to spend more time in ad and experience the innovative FuseForm fabric technology.“
– Gina Fatta, Media Supervisor, Factory Labs