Mobile advertising solutions for mobile network operators

Solutions for Operators

MOBILE ADVERTISING SOLUTIONS
FOR OPERATORS

[a•mo•bee]'s operator customers

Overview

[a•mo•bee] provides a carrier-grade, multichannel ad serving solution for the scalable, high performance, and reliable delivery of ads in all mobile channels: WAP, web, messaging, apps, 3D immersive ads, rich media and more.

PULSE for Operators

Leveraging Operators' Greatest Asset

Mobile advertising needs data in order to be personal and more relevant in today's social-local setting. This provides a valuable opportunity for mobile operators to maximize the value of the mobile ad experience by leveraging their excellent user relationships.

[a•mo•bee]’s mobile advertising platform was designed from the ground up to enable operators to generate significantly higher revenue from all their mobile advertising channels. Whether it be through operators' own inventory (portals, applications, SMS/MMS channels, etc.) or powering a broader "off portal" publisher world, [a•mo•bee] has a complete solution.

Our "one-stop shop" approach to mobile advertising simplifies and accelerates operators' ability to capitalize on their mobile ecosystem, all through one reliable partner.

Reliable
Carrier-grade global platform designed for high network availability

Secure
Deep experience and technology to manage and deliver mobile advertising safely and securely

Scalable
Supports all ad formats across all mobile platforms and devices

Differentiators
Unlike other mobile advertising platform providers, [a•mo•bee] built its business from the ground up to provide a complete platform. [a•mo•bee] also provides expert services for mobile operators to generate superior mobile advertising revenues across all devices, while leveraging and protecting their most valuable assets—the mobile subscribers.

Features & Benefits

Inventory Forecasting and Management

INVENTORY FORECASTING
Inventory forecasting and availability reports are available across all targeting, scheduling and pricing parameters, so you understand your available and booked inventory.

INVENTORY MANAGEMENT
[a•mo•bee]'s inventory management module is responsible for managing the ad space units, categories and categories-groups:

Create new ad spaces; view and edit ad spaces
Restricting ad spaces to specific flights
Enforce filtering rules & policies per ad space; categorize ad spaces
Map ad spaces based on volumes of unique users and impressions

Targeting and Ad Serving

TARGETING
Create infinite targeting attributes including geo-fencing, and get detailed reporting metrics against each attribute.

Read the Accuweather case studies for more information about how publishers are using infinite targeting attributes to differentiate themselves.

AD SERVER
[a•mo•bee]'s ad server offers the following features:

A real-time, carrier-grade ad server for optimal campaign utilization
Based on a weighted, configurable, multi-dimensional ad selection algorithm
Ad selection algorithm addresses targeting, campaign progress, user exposure, operator policies and device constraints

Campaign Management and Yield Optimization

CAMPAIGN MANAGEMENT
Sophisticated, yet user-friendly management tools for both direct sold and mediated campaigns support all mobile formats. The [a•mo•bee] Campaign Management System (CMS) provides a browser-based GUI to manage all aspects of the campaign and inventory. Campaign creation and management are done via intuitive wizards. The [a•mo•bee] CMS also features a full duplex web services API to enable integration with external systems.

YIELD OPTIMIZATION
[a•mo•bee]'s yield optimization systems allows publishers to generate the highest revenue for remnant inventory by connecting with 80+ leading ad networks, DSPs and agencies around the world. [a•mo•bee]'s inventory management system drives the highest revenue from a publisher's remnant inventory by connecting with 80+ leading ad networks, DSPs and agencies globally.

Conversion Tracking and Analytics

CONVERSION TRACKING
[a•mo•bee] conversion tracking gives you visibility into how consumers are interacting with your brand across the marketing funnel. Our UDID-independent solution enables both mobile web and in-app conversion tracking to assess consumer engagement.

ANALYTICS
Get a complete breakdown of campaign and inventory performance across categories, sites, channels, devices, apps and user profiles. [a•mo•bee]'s browser-based analysis tools to help you make informed, strategic decisions. [a•mo•bee] analytics gathers data from the CMS and ad server. Features include...

An extensive reporting module to enable campaign optimization and inventory analysis through multi-player views
Customized reports and drill downs, with export capabilities & scheduling
Multi-user system, guaranteeing information security
Analysis tools for multiple performance criteria, such as requests, impressions, click rate, conversion rate, fill rate, unique users, eCPM etc.

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