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Amobee Press Releases

Amobee Launches Cross Device OutStream Video Solution

Marketing Technology Company Enables Advertisers to Reach Audiences with Brand Intelligence Powered In-Content Targeting Foster City, California – (December 16, 2015) – Amobee, a global marketing technology company, announced the launch of Amobee OutStream, an innovative approach to the video ad formats that are seamlessly embedded within relevant editorial content. Amobee OutStream targets audiences through [...]

16 December, 2015|

Amobee Cross Channel Video Advertising Can Increase Reach of TV-Only Campaigns

An Amobee-commissioned study of Nielsen TV Data Reveals Advertisers Who Allocate Their Media Across TV + Digital Channels Can Attain Higher Reach Foster City, Calif. – (December 8, 2015) – Amobee, a global marketing technology company, announced today that it has commissioned Nielsen, a leading global provider of information and insights into what consumers watch [...]

8 December, 2015|

Amobee Brand Intelligence Technology Expands Globally

Global data and real time insights power agile marketing decisions and cross channel media activation for leading brands SINGAPORE AND FOSTER CITY, Calif. - (November 17, 2015)- Amobee, a leading global marketing technology company, announced today the addition of international data and enhanced functionality for its patented Brand Intelligence technology platform, which analyzes and correlates [...]

17 November, 2015|

Amobee Ranks #1 on Mobile Seller Trust Index

Recognized for Highest Inventory Quality out of 125 Supply-Side Platforms SINGAPORE and FOSTER CITY, Calif - Sep 30, 2015 - Amobee, a leading global marketing technology company, announced today that it has been listed as number one on the Mobile Seller Trust Index (MSTI), an independent quality ranking based on the evaluation of 125 supply-side [...]

30 September, 2015|

Amobee Launches Instagram Ads Solution

Amobee among Facebook® Marketing Partners with initial access to Instagram ads API SINGAPORE AND FOSTER CITY, Calif. – September 22, 2015 - Amobee, a leading global marketing technology company, announced today it is a Facebook Marketing Partner with early Instagram ads API access. Amobee’s brand and agency clients, including Lexus, L’Oreal and Starcom Mediavest Group [...]

22 September, 2015|

Pinterest Selects Amobee As Marketing Developer Partner

Leading global marketing technology company joins Pinterest Ads API program SINGAPORE AND FOSTER CITY, Calif. - September 10, 2015 - Amobee, a leading global marketing technology company, announced today that it has been selected as a Pinterest Marketing Developer Partner (MDP) with Ads API integration. Amobee has integrated Pinterest advertising into its technology, for leading brands [...]

10 September, 2015|

Amobee Boosts EMEA with Senior Appointments from Mediamath, The Guardian and Maxus

Michael Mullaney, Samantha Wade and Steve Hawker join Amobee EMEA team LONDON - May 6, 2015 – Amobee, a global leader in digital marketing technology, today announced the appointment of Michael Mullaney as Vice President of Media Solutions, Samantha Wade as Commercial Director and Steve Hawker as Head of Marketing EMEA. The expanded team will help [...]

6 May, 2015|

Amobee and SonoTrend Bring TV Viewing Habits to Digital Advertising

SonoTrend Technology to Advance Amobee's Publisher Platform by incorporating TV Trend Data FOSTER CITY, Calif. - March 24, 2015– Amobee, the company defining digital marketing, today announced its partnership with SonoTrend to integrate its leading TV data technology platform with Amobee Exchange, enabling mobile publishers and their advertisers to reach consumers with relevant mobile ads that [...]

24 March, 2015|

Introducing Amobee INK Cross Device Audience Targeting Technology

Exact match capability includes cookie-less devices for increased digital campaign effectiveness FOSTER CITY, Calif. - Dec. 2, 2014 - Amobee, the company defining digital marketing, announced today the launch of Amobee Ink, a proprietary cross device audience targeting technology using the Amobee Data Management Platform (DMP). Amobee Ink enables brands to effectively engage consumers on multiple [...]

2 December, 2014|

Amobee Launches Advanced Video Viewability and Brand Safety Technology

Digital video advertisers can now optimize campaigns based on pre-serve and post-serve data for maximum video viewability and brand safety assurance FOSTER CITY, Calif.--Nov. 18, 2014 - Amobee, the company defining digital marketing, today announced the launch of its proprietary, new video viewability and brand safety technology (VVBS) that will allow Amobee to determine if an [...]

18 November, 2014|