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[a•mo•bee] Adds World-Class Talent with Key Executive Appointment in Singapore

Microsoft and Yahoo! veteran, Grant Watts, to extend Amobee leadership across APAC region

Singapore – June 1, 2011 – Amobee, the world leader in end-to-end mobile advertising solutions and services, today announced the appointment of Grant Watts to Managing Director for the Asia Pacific region. Based out of Amobee’s APAC headquarters in Singapore, Watts will be responsible for spearheading the continued growth and development of Amobee’s global business and operations throughout APAC.

Watts joins Amobee with over 18 years of industry experience. Prior to Amobee, he was most recently Group CEO at DMS Group Asia, where he pioneered the building of Southeast Asia’s largest ad network, Admax. Watts is an industry leader with a proven track record of driving growth and establishing operational excellence for media and technology businesses globally, including Microsoft and Yahoo!.

“We are pleased to have Grant join the Amobee team,” said Mark Strecker, COO of Amobee. “Grant brings a wealth of experience and industry leadership, which helps us accelerate our growth in the Asia Pacific region and work closely with our partners enabling them to tap into the massive mobile advertising growth potential of this region.”

"Amobee is a valued strategic partner whose mobile advertising platform enhances our capability to monetize advertising across all our channels including web, applications, SMS and MMS," said Minette Navarrete, Head of Globe’s New Business Group. “We are looking forward to working with Grant and the Amobee team to continue advancing our leadership in mobile advertising and related new service models."

About Amobee
Headquartered in Redwood City, California, Amobee offers complete, end-to-end mobile advertising solutions and services for advertisers, developers, publishers and operators. With offices in Europe, Asia, Latin America and the US, Amobee enables its customers to run targeted, leading edge mobile ad campaigns on a global scale with unparalleled ROI. Amobee has financial backing from some of the biggest names in venture capital: Sequoia Capital, Accel Partners and Globespan Capital, as well as strategic investments from Motorola, Cisco and leading operators, Vodafone and Telefónica. To learn more, please visit www.amobee.com.

Media Contact:
Jaime Tero/Jill Tsugawa
onechocolate communications for Amobee
Tel: +1 415 989 9803
Email: amobee@onechocolatecomms.com

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