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[a•mo•bee] Acquires AdJitsu, Leading 3D Mobile Advertising Business

AdJitsu’s 3D technology and product suite to enhance [a•mo•bee]’s leadership in delivering immersive mobile ads globally

Redwood City and Palo Alto, CA - May 08, 2012
[a•mo•bee], the company defining mobile advertising, today announced the acquisition of AdJitsu. With this acquisition, [a•mo•bee] will leverage AdJitsu’s cutting-edge technology to accelerate the innovation of highly interactive and spectacular 3D mobile ads. AdJitsu is a wholly owned business unit of Cooliris.

With AdJitsu’s technology and product suite, [a•mo•bee] will collaborate with ad networks, premium publishers, brands and agencies to create highly engaging and differentiated 3D mobile ad units. Mobile users can tap on the ad and engage with 3D models of advertisers’ products with unmatched interactivity, speed and animation. Furthermore, AdJitsu’s technology has the unique ability to transform existing 2D ad assets into interactive 3D campaigns, which result in impressive click through rates and higher revenues for advertisers and publishers.

[a•mo•bee] Acquires Adjitsu - 3D Mobile Ads from Amobee on Vimeo.

“Creating mobile ads with an immersive 3D experience fundamentally changes the way people perceive ads. Instead of a passive experience, mobile users now interact and play with the ad, which is key to starting a love affair between the consumer and the brand,” said Trevor Healy, [a•mo•bee] CEO. “With AdJitsu’s advanced 3D technology, [a•mo•bee]’s mobile ad campaigns feel like mini apps that mobile users look forward to receiving.”

"AdJitsu’s exponential business success in the global market demonstrates the value of full-featured experiential advertising,” said Soujanya Bhumkar, CEO of Cooliris. “We are thrilled about this acquisition because it impacts the future of mobile display advertising and benefits consumers, publishers and brands worldwide.”

About AdJitsu
AdJitsu, a standalone business unit created by Cooliris in 2011, believes that advertisements should be fast, fun, beautiful, and as full-featured as the best mobile apps. AdJitsu ads enable mobile consumers to touch, feel and experience products and services through immersive 3D mobile display ads. The AdJitsu platform provides ad networks and creative agencies with tools to create and serve beautiful ads that drive engagement, brand recognition and higher revenues for publishers. Headquartered in Palo Alto, AdJitsu is backed by Cooliris, Kleiner Perkins Caufield & Byers, DAG Ventures, The Westly Group, and Deutsche Telekom’s T-Venture. For more information, visit adjitsu.com.

About [a•mo•bee]
[a•mo•bee], the company defining mobile advertising, offers comprehensive, end-to-end mobile advertising solutions and services for advertisers, publishers and operators. Headquartered in Redwood City, California, with offices in Europe, Asia, Latin America and the US, [a•mo•bee] enables its large customers to run targeted, leading edge mobile ad campaigns on a global scale with unparalleled ROI. [a•mo•bee] has financial backing from some of the biggest names in venture capital: Sequoia Capital, Accel Partners, and Globespan Capital, as well as strategic investments from Motorola, Cisco and leading operators, Vodafone and Telefónica. To learn more, please visit www.amobee.com.

Media Contacts

Media Contact
for North America

Debra Benson
Illume Public Relations for [a•mo•bee]
+1 (310) 595-0646
amobee@illumepr.com
  Media Contact
for Europe

Laurel Davis-Lyons
Jargon PR 
+44 (0) 7975 919 000
laurel.davislyons@jargonpr.com
  Media Contact
for Asia

Patrick Keenan
Litmus PR 
+65 9628 9525
patrick@litmuspr.com.sg

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