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News
Amobee Acquires RingRing Media – Consolidates Mobile Advertising Market
Combined
Company to be world’s largest mobile advertising exchange
REDWOOD CITY, Calif.—January 13,
2010—Amobee
Media Systems (www.amobee.com),
the world leader in advertising solutions for mobile operators, today
announced that it has entered into an agreement to acquire the
world's largest mobile advertising agency, RingRing Media
(www.ringringmedia.com). The acquisition brings Amobee one step
closer to fulfilling its long-term vision aimed at creating the
industry’s largest mobile advertising exchange dedicated to
connecting publishers, advertising agencies and brands to premium
inventory in real-time, on a global scale. Amobee’s customers
include some of the largest mobile operator networks, including
Telefonica SA (NYSE: TEF) and Vodafone Group PLC (NASDAQ: VOD).
Based
in London and co-founded by industry veterans Ben Tatton-Brown and
Media Week Rising Star of the Year, Harry
Dewhirst, RingRing Media has earned a world-wide reputation as a
leader in mobile advertising, representing some of the largest brands
in the world and exchanging over 4 billion impressions per month.
With
this strategic move, Amobee is complementing its rich,
operator-centric inventory and portfolio of services and technology
with RingRing Media’s revolutionary mobile advertising exchange.
RingRing Exchange is the world’s first mobile advertising platform
dedicated to connecting top tier mobile advertisers, media buying
agencies and local and global ad networks with leading mobile
publishers, operators and application developers to maximize yield
for sellers and improve campaign performance and ROI.
“This
acquisition solves an industry issue. By leveraging the RingRing
Exchange we are able to streamline the process and connect supply and
demand using the best technology on the market,” said Zohar
Levkovitz, co-founder and CEO of Amobee. “In doing so, we will be
able to reduce the friction associated with today’s mobile media
buying and offer a more integrated mobile advertising experience to
our customers.”
As a
result of the acquisition, Amobee will make it easier for mobile
advertisers and mobile publishers to co-exist, helping sellers
monetize mobile display inventory and giving buyers advanced
targeting tools to access to the broadest possible reach at the best
possible price through one single buy.
“Both Ben and Harry
have a proven track record of building highly effective global mobile
advertising businesses, and now Amobee will benefit from the skill
and passion they bring. We are thrilled that they will continue to
lead RingRing Media and help us to deliver even more intelligent
advertising solutions in the future,” added Levkovitz.
“Amobee
saw value in our people, technology and a deep understanding of the
market,” explained co-founder Ben Tatton-Brown of RingRing Media
who will remain Managing Director of RingRing Media. “Amobee and
RingRing Media make an excellent match creating a gold-standard
end-to-end mobile advertising solution that enables brands,
advertising agencies and publishers to achieve the greatest return
from mobile.”
Amobee’s
acquisition of RingRing Media expands its global presence by
establishing a London hub that provides a direct foothold in multiple
regions, strengthening Amobee’s global position delivering enhanced
services in key territories such as the United States, Europe, Latin
America and Asia. As a result, Amobee and RingRing Media customers
will now have access to the RingRing Exchange to seamlessly
facilitate mobile advertising.
“We
will continue to acquire adjacent companies, to build the world’s
largest mobile advertising player. On the heels of the honor bestowed
on us by the World Economic Forum as a Technology Pioneer, our
acquisition strategy helps expand our global footprint and is just
one example of how we plan to continue our rapid growth,” said
Levkovitz. “Over the past four years we have been behind some of
the largest mobile advertising implementations in the world, such as
Vodafone and Telefónica, becoming the most widely adopted mobile
advertising platform in the industry. Our recent purchase underlines
our promise to continue to create and spin out technology solutions
that not only add value, but offer the best and broadest options
available on the market.”
The
acquisition is subject to certain closing conditions and is expected
to be completed in the first quarter.
World Economic Forum chooses Amobee as Technology Pioneer 2010
Geneva,
Switzerland, December 3, 2009 –
The World Economic Forum today announced that Amobee
has been selected as a Technology Pioneer 2010 for its
accomplishments as an innovator of the highest caliber, and whose
mobile advertising technologies and business model will have a deep
impact on business and society. Amobee is a global provider of mobile
advertising solutions.
Amobee was
evaluated by 58 global technology experts appointed by the World
Economic Forum and has been recognized for its new unified media
system enabling the funding
of mobile content and communications through advertising revenues.
To be selected by the Forum, a company must be involved in the
development of life-changing technology innovations and have the
potential for a long-term impact on business and society. In
addition, it must demonstrate visionary leadership and show signs of
being a long-standing market leader with proven technology.
Previous
Technology Pioneers include Google, Infosys, Mozilla Corporation, and
Amyris Biotechnologies. This
is the 11th anniversary of the Technology Pioneers program of the
Forum, which aims to recognize companies at the forefront of
technology and innovation.
"We are proud to have won this
award recognizing Amobee’s technology as it underscores our efforts
to deliver game-changing solutions to the mobile advertising
industry," said Zohar Levkovitz, co-founder and CEO of Amobee.
“We remain committed to serving the mobile needs of global
operators, as well as top brands and media buyers that are reaching
out to mobile users with targeted advertising.”
"Entrepreneurship, innovation
and technology have always played a key role in shaping and improving
society. This proves to be even more the case during times of crisis,
similar to the one the world faced this past year during the biggest
recession in almost a century. New companies are already planting the
seeds of recovery and the next wave of growth and progress,"
said André Schneider, Managing Director and Chief Operating Officer
of the World Economic Forum.
Please visit:
http://www.weforum.org/techpioneers
for the entire list of Technology Pioneers and interviews with the
CEOs of the selected companies.
Telefónica Rolls Out Mobile Advertising Globally with Amobee Media Systems
Redwood
City, CA– December 07,
2009
- Amobee
Media Systems,
the world leader in advertising solutions for mobile operators, today
announces it has successfully delivered a global mobile ad serving
and campaign management platform for Telefónica across all of their
18 markets world-wide. The majority of the launches - including
Telefonica’s O2 businesses in UK, Ireland, Germany and Czech
Republic as well as in Spain, Mexico, Argentina and Chile - are now
live and actively serving brand campaigns. The remainder of
Telefónica’s Latin American operators will begin accepting
campaigns by year-end via the deployed Amobee platform.
Through
Amobee, Telefónica is now capable of dynamically ad-serving all
mobile communication channels including mobile internet,
applications, games, video, and messaging via one uniform advertising
solution. This means Telefónica is uniquely positioned to serve as a
single point for agencies and advertisers wishing to buy ad-enabled
inventory to deploy and monitor campaigns across multiple channels
and markets simultaneously.
“Removing
the friction for the media buyer is fundamental to the future of
mobile advertising and Amobee makes this possible. We enable
operators to build profitable revenue streams from advertising while
making it easier for marketers to utilize new, more engaging ways to
target their audience globally,” said Zohar Levkovitz, co-founder
and CEO of Amobee.
“Amobee
is playing a vital role in helping us to monetize our assets and
realize the full potential of mobile advertising, but not to the
detriment of customer experience,” said Tanya Field, Director of
Mobile Data Group at Telefónica S.A. “Amobee’s mobile
advertising platform seamlessly leverages our existing user data for
targeting, while providing advertisers and marketers easy access to
our premium inventory to enable them to get their message across
quickly, effectively, and globally.”
Amobee
has served mobile advertising campaigns for many of the world’s top
agencies and brands enabling them to achieve as much as 80% audience
share in several markets. This is due to Amobee’s operator-centric
approach and unique composition of exclusive partnerships in key
geographies.
“Telefónica
is a great example of a mobile operator deploying a uniform solution
which strikes a balance between offering a positive user experience
and presenting marketers the opportunity to leverage its 268 million
global subscriber base. We are thrilled to play such an integral role
and we look forward to supporting them in Europe, as well as Latin
America, which holds significant growth potential and is a key
milestone for us as a company,” added Levkovitz.
Amobee rises above the competition to secure a TiE50 Award at TiEcon2009
REDWOOD CITY, CA -- 05/18/09 -- Amobee has been named a TiE50 Winner, as a leader in innovation, ingenuity, and management excellence. The TiE50 award is presented by TiE at TiEcon2009 to the top 50 startups from close to 1,200 nominees, with the winners representing the hottest and most promising startups.
TiE is a global organization dedicated to fostering entrepreneurs across its international network sponsored by top venture capital firms and Fortune 500 corporations. TiE is spread across 53 chapters in 12 countries, comprised of 1,800 experienced entrepreneurs and business executives as charter members, 12,000 aspiring entrepreneurs and professionals as members.
“This recognition motivates Amobee to continue its commitments to grow the business for mobile operators around the world while giving brands and advertisers a new level of customer engagement,” said Zohar Levkovitz, CEO. “We would like to thank TiE and its expert panel for this honor, and dedicate the award to our employees, customers and investors, who continue to support Amobee’s efforts in remaining the leader in mobile advertising it is today.”
Amobee delivers the most relevant advertising campaigns in the market, optimized across WAP browsing, messaging, video, games and applications. The company has deployed its platform with operators in over a dozen countries, and has recently announced its expansion in the Spanish mobile advertising market with provision of services for Telefónica.
TiEcon2009 and TiE50
TiEcon 2009 is two action-packed days of rich dialogue, networking and deal making with thousands of entrepreneurs, venture capitalists, industry executives, and thought leaders. TiEcon 2009 is themed "The BOLD Entrepreneur," focusing on dynamic individuals who are able to adapt to changing conditions and create their own future despite downturns and uncertainties.
TiE50 winners are diverse in terms of size, progress, maturity and location. They share a common thread of innovation, ingenuity, strong management teams and overall quality of ideas.
"All of this year's winners embraced TiE's message of the bold entrepreneur," said Mateen Syed, TiE50 Chair. "The judges were impressed by the quality of ideas and execution across each vertical segment. These fifty companies represent the finest in entrepreneurship and serve as role models, encouraging and inspiring emerging startups to succeed as Bold Entrepreneurs stimulating the economy."
The TiE 50 judging process was designed with meticulous planning, screening and judging by a list of over forty prominent entrepreneurs, venture capitalists, corporate executives and other domain experts. TiE is also pleased to acknowledge the nominee companies and those who publicly voted from around the world who contributed to the TiE50 selection process. TiE50 winners will present their companies in a live showcase over the two days of TiEcon 2009, on May 15th and 16th in Santa Clara, CA.
Telefónica Rolls Out Mobile Advertising in Spain with Amobee Media Systems
Redwood City, CA, Madrid Spain – May 19th-Amobee Media Systems, the world leader in advertising solutions for mobile operators, has launched mobile advertising for Telefónica in Spain. Amobee is providing holistic advertising solutions for Telefónica in Spain over the Mobile Internet inventory channel. The move is part of the companies’ global alliance announced in June 2008.
“Telefónica is a great example of a mobile operator taking control of advertising revenues on its network and, in the process, ensuring a positive customer experience,” said Zohar Levkovitz, CEO of Amobee. “That, in our opinion, is the future of mobile advertising and it is made possible by Amobee. We enable the operator to build a profitable revenue stream from advertising, while giving advertisers an exciting channel to reach their target audience.”
Using Amobee’s media system, mobile operators can sell ad-enabled inventory to agencies and advertisers who want to buy, deploy, and monitor campaigns across mobile channels. The Amobee system works with the operator’s existing infrastructure to ensure customers get a relevant mobile advertising experience.
“Our customers’ experience is of paramount importance to us, and was our first priority in considering a mobile advertising solution,” said Susana Rodríguez Urgel, On-Line Channels and Mobile Commerce Manager,Telefónica. “We chose Amobee because of its ability to provide a relevant mobile advertising experience for our users.”
Amobee’s telco-grade ad serving solution dynamically inserts relevant ads into all mobile entertainment and communication channels, including video, music, messaging, games, and WAP. With its unique operator-centric approach, Amobee has served mobile advertising campaigns for some of the world’s top brands.
According to research compiled by INFOADEX 2009 the Spanish mobile advertising market is grew by over 60% in 2008 and is the fastest growing digital advertising channel.
Amobee Media Systems delivers advertising for the Apple iPhone and Google GPhone
Amobee’s Handset Application Program Interface (HAPI) gives operators a holistic approach to serving advertising in applications running on all leading mobile operating systems
Redwood City, CA – December 9th 2008- Amobee Media Systems, the world leader in advertising solutions for mobile operators,
has released its Handset Application Programming Interface (HAPI) for the Apple iPhone and Google Android operating system. HAPI already supports BREW, J2ME, Blackberry and Symbian.
Operators around the world will now have the ability to serve advertising impressions into applications running on the world’s most popular mobile operating systems using the same ad-serving solution that also supports ad delivery to all mobile content and communication types, including WAP, mobile video and mobile messaging.
“The Apple iPhone and the Google GPhone have proven that consumers are hungry for new mobile services, but these devices have not changed the fact that users must be charged in order for application developers and content providers to generate revenues,” said Zohar Levkovitz, CEO of Amobee Media Systems.
“With Amobee's HAPI, operators can now ad-enable new applications running on these devices, while providing developers and media companies new ways to monetize this promising new media.”
Amobee’s HAPI Software Development Kit (SDK) provides a convenient way for mobile operators to ad-fund their mobile applications. It manages all aspects of advertising campaigns in a cohesive manner alongside other advertising channels such as WAP, games, video and SMS. Amobee’s HAPI is designed to support both online and offline modes, while guaranteeing the most suitable advertising experience. Amobee’s HAPI supports, among others, textual, graphical and video adverts and is capable of extensive data analysis including specific interactions such as click to call, click to SMS and click to browse.
Amobee Media Systems Receives Award for Most Promising Start-up of 2008/2009
Presented at the 12th Annual Journey Conference of Globes and Ernst & Young in Tel Aviv, Israel
Redwood City, CA – November 20th 2008 - Amobee Media Systems, the world leader in advertising solutions for mobile operators,
has been selected by Israel’s leading publisher Globes and Ernst & Young Israel as the most promising start-up of 2008 / 2009.
The prestigious award was announced at the 12th Annual Journey Conference.
Globes, which publishes the annual high-tech magazine Blogs, picked ten promising start-ups as finalists
and the ten entrepreneurs whose influence is expected to continue through 2009.
The 12th Annual Conference for Venture Capitalists and Entrepreneurs of
Emerging Growth Companies, also known as the Journey, was attended by more than 2000 industry leaders.
The Journey serves as a meeting place for leaders of the high-tech, healthcare and venture capital industries in Israel.
Amobee Media Systems was selected as the leading start-up in Israel among all categories and industries.
Bruce Golden, one of Amobee’s lead investors and a partner at Accel Partners, said,
“We believe that the iPhone, and other similar class devices, will trigger an explosion in demand for mobile content.
Mobile operators have a gigantic opportunity to capitalize on this growing demand for rich media content, but they need a way to monetize it.
Amobee provides that crucial monetization capability, which is why it is considered strategic to the mobile operators.”
"I am incredibly pleased to receive this coveted award,” said Zohar Levkovitz, CEO and Co-Founder of Amobee Media Systems.
“It is a true testament to the drive and focus of our team over the last two years.
I would like to thank Globes and Ernst & Young for this award, and, more importantly,
the Amobee team, which has been delivering on our commitment to create a new ad-based mobile ecosystem.”
Qualcomm and Amobee Media Systems Work Together to Fuel Mobile Internet
with Vodafone Amobee Ad-enables Qualcomm’s Plaza Widgets and Helps Operators Generate New Mobile Advertising Revenues
SAN DIEGO and REDWOOD CITY, CALIF.– October 30, 2008 - Qualcomm Incorporated (Nasdaq: QCOM), a leading developer and innovator of advanced wireless technologies and data solutions, and Amobee Media Systems,
the world leader in advertising solutions for mobile operators, today announced that they are working together to offer mobile advertising on Qualcomm’s Plaza solution.
Amobee and Qualcomm completed an integration of Amobee’s ad-serving platform with Plaza that now enables advertising to be fed into Plaza’s ecosystem of widgets.
Operators worldwide will be able to use the combined offering to take advantage of unique mobile Internet opportunities while generating significant mobile advertising revenues.
In May 2008, Qualcomm Internet Services announced Plaza, a platform-agnostic service that provides a framework for the development of mobile widgets – Web-based applications for mobile devices. This new framework will feature catalogs of mobile widgets that will be made available to mobile operators worldwide,
allowing them to deliver quick and personalized Internet services to their end-users across all devices. The Amobee Media System will enable operators to monetize the use of these widgets.
“This collaboration between Amobee and Qualcomm gives operators an easy-to-deploy and trusted solution that creates a new revenue stream and the opportunity to boost mobile Internet usage,” said Ziv Eliraz, vice president of alliances at Amobee.
“It will also allow developers and media companies to get closer to the promise of the new mobile media.”
With Amobee’s implementation on Plaza, operators can create and sell new advertising inventory to brands and agencies that want to deploy and monitor campaigns across all mobile entertainment and communication channels.
Amobee will dynamically insert relevant ads into appropriate widgets and will measure and optimize these campaigns to yield the highest results.
“Amobee’s mobile ad-serving solution has been deployed by more operators than any other solution to date. Their proven technology is serving the mobile needs of global operators, as well as top brands that are reaching out to mobile users with targeted advertising,
” said Noam Raffaelli, managing director of Plaza for Qualcomm Internet Services.
“The goal of Plaza is to let operators provide their users with the platform to personalize their mobile Internet experience and in return drive additional revenue streams.
Mobile advertising is a key ingredient to make this happen.”
Headquartered in Redwood City, California, Amobee Media Systems is the most deployed telco-grade ad-serving solution. Amobee is dedicated to mobile operators, allowing them to dynamically insert advertising impressions in all forms of mobile communication and content: WAP Browsing,
Video & Music, SMS, MMS, applications and Games. Amobee’s complete ad-serving solution is designed to facilitate the launch of advertising campaigns for brand building, direct response and lead generation campaigns helping mobile operators and their subscribers “get more for less.”
The company enjoys strategic investments from key mobile ecosystem players: Cisco, Motorola, Telefonica and Vodafone, as well as financial backing from some of the biggest names in venture capital: Accel Partners, Globespan and Sequoia Capital
Qualcomm Incorporated (Nasdaq: QCOM) is a leader in developing and delivering innovative digital wireless communications products and services based on CDMA and other advanced technologies. Headquartered in San Diego, Calif.,
Qualcomm is included in the S&P 100 Index, the S&P 500 Index and is a 2008 FORTUNE 500 company.
For more information, please visit www.qualcomm.com.
Amobee Media Systems Signs a Global Framework Agreement
with Vodafone
London.– September 9, 2008 - Amobee Media Systems, a world leader in advertising solutions for mobile, has signed a Global Framework Agreement (‘GFA’) with Vodafone, the world's leading international mobile telecommunication group.
The agreement establishes the terms and conditions for the supply of the Amobee media system solution to any one of the Vodafone operating companies and partners worldwide.
“Vodafone is a leading global top-tier operator, and we are very pleased to serve as one of the primary mobile advertising suppliers,” said Patrick Parodi, Chief Marketing Officer for Amobee Media Systems. “The mobile screen as the new advertising medium of the 21st century will revolutionize how advertisers reach consumers worldwide, and we’re committed to help Vodafone grow its mobile advertising business globally.”
The Amobee Media System is a single point of contact for effectively tapping into the emerging opportunities in mobile advertising and buying highly valuable mobile advertising inventory. Its state-of-the-art campaign management, targeting, reporting and ad-selection capabilities give media agencies and advertisers the ability to easily deploy and track tactical campaigns to maximize return on investment.
“Amobee’s solution can help advertisers successfully execute their brand communications strategies on mobile,” said Frank Boulben, Director of Strategic Marketing and Commercial Planning, Vodafone Group. “The Amobee media system already effectively supports a number of our operating companies as they execute on their mobile advertising strategies.”
Amobee works with Vodafone in Spain, Greece, Italy and the Czech Republic, delivering advertising on Vodafone live! as well as services such as ad-funded peer-to-peer SMS and games. Vodafone became a minority strategic investor in Amobee Media Systems at the end of 2007.
Amobee Media Systems Raises Additional Equity Capital
Amobee secures new investors Motorola and Cisco and hires industry veteran Gary Schofield
Redwood City, Calif.– August 6, 2008 - Amobee Media Systems, the world leader in advertising solutions for mobile operators, today announced that Motorola, Inc. (NYSE: MOT) and Cisco have made investments in the company. These market leaders join the company’s existing investors who also participated in this round – Telefonica (NYSE: TEF), Vodafone (NYSE: VOD), Accel Partners, Globespan, and Sequoia Capital, -- to deliver the promise of mobile advertising to operators worldwide. This investment comes in the wake of a global alliance with Telefonica, and successful deployments with Vodafone in multiple markets including Italy, Spain, and the Czech Republic.
“Amobee is establishing a mobile advertising ecosystem to better serve operators,” said Zohar Levkovitz, CEO and Co-Founder of Amobee Media Systems. “By engaging with Cisco, one of the most deployed vendors of operator solutions globally, and Motorola, a leading handset manufacturer worldwide, Amobee is creating the most complete mobile advertising solution enabling operators to deploy the most effective advertising offerings for their market.”
The Amobee media system establishes a new revenue stream for mobile operators who can offer their ad-enabled inventory to agencies and advertisers seeking to buy, deploy, and monitor campaigns across all mobile channels. The Amobee system also ensures that mobile customers are getting the most relevant advertising experience.
Using a single, telco-grade ad serving solution, Amobee dynamically inserts relevant ads into all mobile entertainment and communication channels, including video, music, messaging, games, and WAP. Due to this operator-centric approach, Amobee has enabled mobile advertising campaigns for world-renowned brands like Acura, Coca-Cola, Canon, Fox Searchlight, Mercedes, and more, in partnership with major operators like Telefonica and Vodafone.
"Advertising is about to open on billions of mobile screens around the world and Amobee Media Systems has made this possible. With Amobee, today's mobile operators can become tomorrow's media companies - offering a rich diet of information, entertainment and amusement to consumers everywhere,” said Mike Moritz, Partner at Sequoia Capital. “Fifteen years ago - before companies like Yahoo! and Google - there was barely any advertising or commerce on the internet. Today, the same is true on mobile. Thanks to Amobee, that is about to change."
Additionally, Amobee announced that mobile industry veteran Gary Schofield has joined the executive team as President and Chief Operating Officer.
With more than 20 years of operational management experience in both the enterprise and consumer markets, Schofield has specialized expertise and focus in the communications industry, particularly mobile and online. At Amobee he will be responsible for all facets of the company’s business.
"Amobee has rapidly developed a reputation as a market-leading company with exceptional industry expertise and a distinct passion for excellent technology innovation," said Schofield. "In my new role, my objective is to further extend the company's global footprint, operational excellence and market position."
Most recently, Schofield was President of Networks at Digital Chocolate, a leading publisher and developer of mobile and online digital content. In this role, he was responsible for all business units across the company’s global operations. Throughout his tenure, he consistently led the company to significant year-over-year growth.
Mobile advertising: Orange innovates with
in-SMS ads concept
Paris/Lausanne 6 August 2008 - Orange has run the world’s first in-SMS advertising trial in Switzerland in partnership with Amobee Media Systems, a provider of advertising solutions for mobile phones. Several major brands participated in the project.
Orange ran a trial with SMS-embedded ads in Switzerland to leverage the mobile advertising potential in European markets.
SMS is probably the most efficient channel to link brands with mobile customers. With wide-spread usage, text messages reach a much larger audience than traditional media. Moreover, SMS are not intrusive and can be consulted by mobile users at any time.
Customers who signed up (opt in) to the trial were offered a discount on their invoice in return for insertion of advertising in the SMS they received. Advertising was inserted at the bottom of the message in the remaining available characters, total capacity of an SMS being limited to 160 characters.
“Text messaging represents the largest potential advertising opportunity in the mobile world,” comments Zohar Levkovitz CEO at Amobee Media Systems. “Given that billions of messages are sent and received every day, the number of total viewers exceeds audiences of the largest web sites, TV and radio stations and newspapers. When it comes to global audience reach no media format exceeds text messaging.”
Ads inserted in peer-to-peer SMS have a much higher chance of being read as they are less intrusive than the usual SMS push. In-SMS advertising allows for the integration of multiple interactivity features such as click-to-WAP, click-to-call or click-to-download. Moreover, thanks to Amobee’s technology, Orange is able to accurately target specific geographical zones or delivery times.
Test results measured during the nine-week testing period are very positive in terms of acceptance rate, service delivery, click rates, number of inventories and the impact on brand recognition.
“This is a groundbreaking solution and we’re very happy to be the first to test it,” comments Fabrice Allegro, Vice-President Marketing and Solutions at Orange Switzerland. “Mobile advertising provides a compelling opportunity for brands and their media agencies while allowing our customers to consume more mobile services for less.”
About Orange Switzerland
Orange Communications SA entered the Swiss telecoms market in July 1999 as the third mobile communications provider. The Orange mobile communications network covers 99% of the Swiss population and offers fast mobile internet connections in addition to mobile phone calls. As of June 2007, Orange also provides fixed network lines.
In 2007, Orange generated total revenues of CHF 1,339 billion. Some 1,200 employees attend to the every-day needs of 1’526'937 customers (as at the end of June 2008).
Orange Switzerland is a 100% subsidiary of the France Telecom Group.
You can find more details on Orange at www.orange.ch.
TELEFÓNICA ANNOUNCES GLOBAL MOBILE ADVERTISING ALLIANCE
Madrid, 27 June 2008 - Telefónica today announced it is
launching a single global platform to deploy advertising on mobile phones -
establishing itself as a clear frontrunner in a marketplace analysts believe
will be worth $11.35 billion by 2011*1.
Through a world-wide deal with Amobee Media Systems for an Ad
Server technical platform, Telefónica will provide a single point of contact
for agencies and advertisers wishing to buy, deploy and monitor campaigns
across all mobile channels.
Telefónica is now the world's only company to support all
mobile channels with a single ad-server that supports WAP, games, video,
messaging and other in-built applications providing the best user experience
for its 170 million customers. Mobile users will also benefit from relevant
targeted ads while having cheaper access to premium services when opting-in
to receive advertisements.
Julio Linares, Chief Operating Officer, Telefónica, said: "The
key to successful mobile advertising is doing it in a contextual and non
intrusive way, which our global opt-in ad-serving solution enables us to do.
The benefits of a common vendor across the Telefónica group are that we are
able to truly look at a common architecture that will drive cost savings for
design and testing as well as reduce deployment times."
Linares added: "We believe we are accelerating the uptake of
mobile advertising in all Telefónica mobile businesses across Europe and
Latin America and will generate revenue from mobile advertising well beyond
WAP and Mobile Internet."
"Winning the global Telefónica business is a huge vote of
confidence for Amobee," Zohar Levkovitz, CEO of Amobee Media Systems, said.
"Mobile is the next mass medium, delivering reach and relevancy that blows
away traditional media formats. With over 170 million mobile users globally,
Telefónica is setting a new standard for how advertisers reach their target
audiences."
The single centralised ad server enables precise contextual
and behavioural targeting across all users on all handsets for all non-voice
related applications and services including WAP banners, games, video and
music players, applications, messaging (SMS & MMS), ring back tones as well
as video & music streaming.
Telefónica retains complete control of the solution which
means that each operating business will have access to customer data,
localisation, behavioral profiles and the opt-in database. The business will
then instruct the Ad-Server to deliver a relevant ad to customers with a
certain profile and handset type.
The advertising impressions from the Amobee platform occur in
a relevant, contextual and non-intrusive manner, thus giving the users
control over the engagement. The alliance with Amobee will enable Telefónica
to fund its growing number of mobile data services, while ensuring that
customers get better value, as well as a richer mobile experience.
Deployment begins in the UK, Spain, Mexico and Colombia this
year, and will roll out across the remainder of Telefónica's regional
businesses in 2009.
Amobee launches advertising on Vodafone Italia’s live! portal
Milan, Italy – 24 June 2008 (June 3, 2008) - Amobee Media Systems today announced it will be providing ad server capabilities and dynamic ad selection for Vodafone Italia’s live! portal. Amobee, a world leader in advertising solutions for mobile, focuses on ad-enabling the first and the most frequently viewed screens on the mobile handset, like those used for messaging and on the carrier portal.
As Vodafone Italia’s partner for mobile advertising solutions, Amobee’s telco-grade ad server has been integrated with the operator’s network enabling its customers to watch and interact with relevant and contextual advertising while browsing Vodafone live!. Several major brands are already using the service including Mercedes, BMW, Nokia, Heineken, Lavazza, Nike, Agos, Axe, Agip, Eni, and RCS.
The partnership follows a successful collaboration to deliver Freevideo, a recent ad-funded mobile video service with Vodafone Italia. Amobee also works with Vodafone in Spain, Greece and the Czech Republic, delivering advertising on Vodafone live! as well as services such as ad-funded peer-to-peer SMS and games.
Vodafone Italia and Amobee will continue working together toward the enablement of other compelling inventories on the network offering advertisers new ways to effectively engage with mobile users.
Cesare Bisio, Head of Premium Services and Mobile Advertising of Vodafone Italia commented, “We are happy to extend our relationship with Amobee to bring even more mobile advertising opportunities to those advertisers keen to get involved in mobile, and are confident that our subscribers will be satisfied with the enhanced customer experience that this service will provide.”
“We’ve been rolling out new and exciting mobile advertising deals with Vodafone all across Europe,” said Zohar Levkovitz, CEO of Amobee. “Operators around the world are waking up to the opportunities in mobile advertising, and Amobee helps tap into them. We exist to help operators build a profitable revenue stream from advertising and give advertisers an exciting new channel to reach their target audience in an interactive and highly personal way.”
The Amobee Media System is a powerful telco-grade, single point of contact for effectively tapping into the emerging opportunities in mobile advertising and buying highly valuable mobile advertising inventory. Its state-of-the-art campaign management, targeting, reporting and ad-selection capabilities give media agencies and advertisers the ability to easily deploy and track tactical campaigns on Vodafone live! to maximize return on investment.
Last year mobile advertising market represented €28m, up 77% from 2006. Analysts forecast that display market will exceed €2bn in Western Europe and more than €10bn worldwide by 2011.
QuickPlay Media & Amobee Media Systems Form Partnership to Bring Video Advertising on Mobile to the Mainstream
Redwood City, and Toronto – April 8, 2008 – QuickPlay Media, the leader in mobile TV and video solutions, and Amobee Media Systems, the world leader in advertising solutions for mobile, are teaming up to provide mobile service providers with the ability to launch advertising funded mobile video.
Amobee and QuickPlay offer a full-service mobile video advertising solution that attracts new users to mobile video and unleashes new advertising revenue opportunities for providers. The joint solution also gives brands the opportunity to buy rich media mobile ad inventory. As part of this collaboration, Amobee will work with advertising agencies to source the ads, as well as provide ad server capabilities and dynamic ad selection based on available user profiles and contextual information. QuickPlay’s OpenVideo™ media management platform will power streaming video and provide dynamic, real-time video ad insertion. Together, Amobee and QuickPlay provide comprehensive, unified reporting, including key metrics such as ads watched and the precise amount of time each ad is viewed.
“As new content is made available to mobile subscribers, service providers are looking at new ways to stimulate mobile video demand,” said Wayne Purboo, president and CEO of QuickPlay Media, “This exciting partnership with Amobee is yet another example of our commitment to bring mobile video to the masses. Clearly, advertising will be a large part of the business model for mobile media and we, together with Amobee, look forward to further lowering the barrier to entry for consumers to enjoy mobile video services.”
“Our goal is to help operators build a profitable revenue stream from advertising and give their subscribers the ability to consume more for less,” said Zohar Levkovitz, CEO of Amobee. “By partnering with QuickPlay, we are making it even easier and quicker for operators to add rich advertising to their video services.”
The solution’s first implementation was Vodafone Italy’s FreeVideo service, which gives Vodafone Italy 3G users free access to a wide range of high-quality, local and branded video content.
CTIA and Amobee Media Systems Partner to Create
CTIA WIRELESS 2008® Event’s Mobile Web Site
Washington, D.C./Redwood City, CA – March 26, 2008 – The international CTIA WIRELESS 2008® trade show, the premier event representing the $500 billion wireless industry, selected Amobee Media Systems, a world leader in mobile advertising solutions for wireless service providers, as its official ad-serving partner for the CTIA Wireless 2008 WAP site, running March 27- April 5, 2008.
CTIA attendees will have access to the event’s program, keynote schedule, daily news flashes and general information from any mobile phone at m.ctiawireless2008.com. CTIA WIRELESS 2008 will take place April 1-3 at the Las Vegas Convention Center.
Amobee’s complete ad-serving solution will deliver display banner advertisements from the event’s top sponsors and partners including Nielsen, Vantrix, FierceWireless, RCR Wireless, SmartBrief and Cellmania. By clicking each banner, users get information about the company and the sponsor’s booth location.
“We’re excited that CTIA has selected us again as its official mobile ad-serving partner, recognizing our leadership in the mobile advertising space and giving us a chance to serve our peers,” said Patrick Parodi, chief marketing officer for Amobee Media Systems. “The CTIA mobile site showcases the types of value-added content mobile advertising can enable.”
“Our attendees greatly appreciate mobile access to event information and relevant industry news through the WAP site,” said Robert Mesirow, vice president of business operations and show director for CTIA. “Partnering with Amobee Media Systems, we can provide attendees with a convenient and useful service and sponsors with another avenue for branding and connecting with industry influencers.”
Rocawear Launches Advertising Campaign With Amobee On Boost Mobile Phones
REDWOOD CITY, CA (June 3, 2008) – Boost Mobile®, a lifestyle-based telecommunications brand and wholly-owned division of Sprint Nextel (NYSE: S), today announced the launch of a new mobile advertising platform for mobile phones. Acura (www.acura.com), the advanced luxury automotive brand, and Fox Searchlight Pictures, a specialty film company that both finances and acquires motion pictures, are among the first companies to advertise on Boost Mobile’s mobile advertising platform.
Rocawear today announced a new mobile advertising campaign on Boost Mobile®, a lifestyle-based telecommunications brand and wholly-owned division of Sprint. Amobee Media Systems, the world leader in advertising solutions for mobile and Boost's official ad-selling and ad-serving partner, will deliver these ads to Boost’s highly-coveted youth audience of 4.4 million U.S. customers. The advertising will appear on Boost Mobile's BoostLIVE and Web homepage this month.
Rocawear, the urban lifestyle apparel brand co-created by rapper Jay-Z., is offering mobile customers a special promotional code to be redeemed on rocawear.com as part of its “be heard, be seen, be felt” campaign. The campaign celebrates people from all walks of life who have overcome adversity to make the world a better place.
The partnership follows a successful collaboration to deliver Freevideo, a recent ad-funded mobile video service with Vodafone Italia. Amobee also works with Vodafone in Spain, Greece and the Czech Republic, delivering advertising on Vodafone live! as well as services such as ad-funded peer-to-peer SMS and games.
"Mobile advertising is the most personal and effective way to reach our audience, who essentially lives on their mobile device – they’re connected 24/7 and are using their phones for entertainment, surfing the Web and much more than just phone calls," said chief marketing officer Jameel Hassan Spencer of Rocawear. "Mobile fits our consumers’ urban lifestyle and really connects with the message of our campaign, allowing them instant interaction with our brand." Earlier this year, Amobee announced its partnership with Boost Mobile, and the launch of its mobile advertising platform on Boost phones. Acura (www.acura.com), the advanced luxury automotive brand, and Fox Searchlight Pictures, a specialty film company that both finances and acquires motion pictures, were among the first companies to advertise on Boost Mobile’s mobile advertising platform provided by Amobee.
The potential reach of mobile surpasses that of the most watched cable television shows and traffic to major search engines. In addition to extensive reach, mobile advertising offers a highly personal and relevant experience for advertiser’s audiences. Amobee serves mobile ads on networks of 11 mobile operators in nine countries for some of the world’s biggest brands including McDonald’s, Coca-Cola, Gillette, Nokia and Procter & Gamble.
Amobee Media Systems and Vodafone Italia
Launch Ad-funded Mobile Video
London and Milan – January 22nd 2008 – Amobee Media Systems today announced its selection by Vodafone Italia to offer ad-funded mobile video content to the operator’s 29.1 million Italian customers.
The service, called FreeVideo, allows Vodafone Italia UMTS users to access a wide range of high-quality, local and branded video content for free in return for receiving relevant commercial messages from major brands.
Amobee is providing the centralised ad-server to seamlessly integrate relevant and dynamic commercial messages. This service closely follows Amobee’s recent announcements with Vodafone in Spain, Greece and the Czech Republic, in which the company is enabling ad-funded peer-to-peer SMS and games as well as advertising on Vodafone Live!
Amobee and Vodafone Italia have brought together a best of breed set of partners to enable the launch of FreeVideo. QuickPlay Media, a world leader in the management and delivery of mobile TV and video services, is powering streaming video content with its OpenVideo™ service delivery platform. QuickPlay is also enabling dynamic real-time stitching of ads provided by the Amobee platform and FreeVideo content, as well as providing advanced reporting including measurement of key metrics.
Dada’s advertising agency Dada Ad will be responsible for recruiting and managing the relationship with advertisers aiming to run rich-media, tactical campaigns on mobile. Dada Ad has been successfully selling mobile campaigns for Vodafone Italia since March 2007.
UMTS users with a video-enabled handset can opt-in to watch free news, sport, comedy and music clips from media brands such as e-Class, Dorna and Digital Magics. Amobee instantly processes the user’s profile and contextual information and selects a relevant “pre-roll’” video ad, followed by the video content and then a “post-roll’” ad.
Zohar Levkovitz, CEO of Amobee commented, “We’ve been rolling out new and exciting mobile advertising deals with Vodafone across Europe. Vodafone Italy is the latest step in a very successful relationship. Ad-funded video services enable operators to develop a new revenue opportunity as brands make use of mobile as a channel to reach audiences. It also allows users to watch mobile video for free. Vodafone is really making great strides in maximising the potential of this.”
Amobee Media Systems receives funding from Vodafone to grow its mobile advertising business
San Francisco, London and Madrid – November 28th 2007 – Amobee Media Systems, the world leader in advertising solutions for mobile operators today announced that Vodafone has made a strategic minority investment in the company, joining Sequoia Capital, Accel Partners and Globespan in funding Amobee through its next stage of development.
Amobee Media Systems was founded in May of 2005 in order to ad-fund the mobile industry as a whole, enabling all players in the mobile content and data value chain to generate new revenues from advertising. Its software solution supports digital ad delivery to all mobile content and communication types, including WAP and mobile web, mobile games, mobile video and mobile messaging. The company launched its first live consumer trial in March of 2006 and has now several commercial operator launches including Vodafone in Greece, Czech Republic and Spain.
The Amobee management team, comprising of a strong core of executives with a combination of wireless, advertising, and interactive media experience, have produced a best-of-breed solution, tailor made for mobile operators and most capable to address unique challenges when it comes to creating a successful mobile advertising model. The advertising impressions occur in a relevant, contextual and non-intrusive manner thus giving users control over the engagement.
“Mobile internet is fast emerging as a mainstream information, entertainment and transaction source for people on the move. We see a tremendous opportunity for brands to target segments that traditional media reach less efficiently and help them run truly integrated communication campaigns.” says Frank Boulben, Vodafone’s Director of Strategic marketing & Communication Planning. “We’re working with Amobee in three markets to develop mobile advertising approaches that will deliver revenue for Vodafone whilst ensuring our customers enjoy a richer mobile experience, “
"Today, Amobee reaches a new stage in its development. This investment and the recently announced commercial launches demonstrates that Amobee has the best operator centric ad-serve in the market” said Zohar Levkovitz, CEO and Co-Founder of Amobee Media Systems “With Vodafone’s investment and blessing, we are poised to become the world's premier provider of mobile ad-serving solutions”
Mobile advertising presents an unprecedented potential to increase reach for advertisers. According to Pyramid Research, by 2010, one billion new mobile subscribers will join the current base of 2.8 billion. Further, according to Informa, worldwide mobile advertising will rise to $11.35 billion in 2011.
Amobee Media Systems closes investment transaction with Telefonica and announces strategic relationship for mobile advertising
San Francisco, London and Madrid – November 28th 2007 – Amobee Media Systems, the world leader in advertising solutions for mobile operators, today announced that Telefonica has made a strategic minority investment in Amobee. Telefonica joins Sequoia Capital, Accel Partners, Globespan and Vodafone in funding Amobee’s next stage of development.
Amobee Media Systems was founded in May of 2005, with the objective of enabling all players in the mobile content and data value chain to generate new revenues from advertising. Its software solution supports digital ad delivery to all mobile content and communication types, including WAP and mobile web, mobile games, mobile video, and mobile messaging.
The Amobee management team, comprised of a strong core of executives with a combination of wireless, advertising, and interactive media experience, have produced a best-of-breed solution, tailor-made for mobile operators The advertising impressions from the Amobee platform occur in a relevant, contextual and non-intrusive manner, thus giving the users control over the engagement.
“We have evaluated a large number of competing platforms for serving ads in the mobile environment. We have chosen to invest in, and partner with, Amobee because we have concluded that it offers the best solution to ad-fund our growing number of mobile data services, while ensuring that our customers get better value as well as a richer mobile experience” stated Russ Shaw, Director of Innovation at Telefonica. “ We also believe that Amobee’s carrier centric model will generate the highest quality mobile advertising inventory, thus ensuring that advertisers are given a compelling proposition."
"Amobee is quickly becoming a standard for operators to serve contextual, dynamic and relevant ads to their customers” said Zohar Levkovitz, CEO and Co- Founder of Amobee Media Systems. “In less than a year, we have made significant advances and have now generated mobile advertising revenues for tier one operators in several major markets around the world. With Telefonica’s investment, Amobee is set to strengthen its position as the world's premier provider of mobile ad-serving solutions”.
Mobile advertising represents an unprecedented potential to increase reach for advertisers. According to Pyramid Research, by 2010 one billion new mobile subscribers will join the current base of 2.8 billion. Further, according to Informa, worldwide mobile advertising revenues will rise to $11.35 billion by 2011.
Amobee Media Systems and Vodafone Spain launch mobile advertising
San Francisco, London and Madrid – November 14th 2007 – Amobee Media Systems has today announced that Vodafone Spain will be using its advanced operator-centric advertising solution to insert dynamic and interactive advertisements into Vodafone’s portal, Vodafone Live!
Amobee’s media solution will be used as a key element in Vodafone Spain’s “Mobile Marketing Discover Program”. Ten leading brands will be participating in this new mobile advertising initiative including industry leaders such as: Heineken, Nestlé, Atrapalo.com and Linea Directa.
Amobee Media Systems is providing the centralised ad-server and campaign management solution which seamlessly integrates relevant and contextual commercial messages into all types of mobile content. Later developments will include ad-funded mobile gaming, TV, video and messaging, all of which enable brands to harness the power of mobile advertising while giving Vodafone users the ability to consume more services.
Iñaki Cabrera, Head of Mobile Marketing Business Unit at Vodafone Spain, commented, “Vodafone is in a unique position to play a key role in this new field of mobile advertising by creating a high return new media channel for advertisers and media agencies and providing mobile users all the benefits of ad-funded models: more for less and excellent user experience. We have chosen to work with Amobee to build this new area of our business as they have developed the most advanced mobile ad-serving capabilities on the market and have provided Vodafone Spain with the speed and flexibility we need to quickly address this opportunity.”
Zohar Levkovitz, CEO of Amobee added, “This is an exciting new initiative for Vodafone Spain and we are delighted and honoured to be working with such an innovative and prestigious operator in such a vibrant advertising market. Amobee looks forward to helping Vodafone Spain harness the power of brands to enable the growth of mobile services by delivering the most relevant and pertinent advertising impressions to its subscribers.”
Frog2Frog and Amobee partner to bring advertising into mobile messaging
London/San Francisco/Barcelona – 23 October 2007 – Frog2Frog has partnered with Amobee Media Systems to help mobile operators generate a new revenue stream by bringing advertising to mobile messaging, while giving advertisers a new channel to reach their audience.
The partnership will allow mobile operators to offer an ad-funded messaging service by serving targeted and relevant opt-in advertising impressions within Frog2Frog’s messaging system. Once the user starts using the application to send an SMS they are served an ad from the Amobee Mobile Media System. The operator can use this advertising service to enhance the user experience by either subsidizing the messaging cost for the user, or offering them a number of free messages.
Hugh Sheehy, CCO of Frog2Frog said: “Together, Frog2Frog and Amobee can offer operators an effective business model for generating additional revenue from their messaging services. While text communication is already hugely successful, having the additional benefit of ad-funding means users can enjoy sending more messages for less, which drives messaging traffic and ARPU for the operator.”
Saurav Chopra, Director of Business Development of Amobee, said: “Peer to peer messaging may quickly become the service which generates the most mobile advertising inventory. Our partnership with Frog2Frog provides operators a quick and unique way to drive new advertising revenues from messaging. ”
This is the latest in a series of strategic partnerships for Amobee, which provides a holistic ad-serving system that allows operators and content aggregators to dynamically insert ads into WAP, Java applications, Games, Video & Music, SMS and MMS. The company has alliances with a number of mobile content and service providers including SDC, PacketVideo, Exit Games, Player X and Hungama Mobile.
Operators and Consumers Score With Digital Chocolate and Amobee Partnership to Ad-Fund Mobile Games
SAN MATEO/REDWOOD CITY, CA October 22, 2007 – Digital Chocolate, Inc., a leading developer and publisher of original, high-quality, games and applications for mobile phones, and Amobee Media Systems, a leading provider of telco-grade mobile advertising solutions, today announced a partnership to use Amobee’s Handset Application Programming Interface (HAPI) to provide support to a selection of Digital Chocolate’s mobile game titles. Digital Chocolate and Amobee Media Systems will collaborate on an ad-funded business model wherein select game titles will soon be offered by multiple mobile operators worldwide.
Through the partnership, Digital Chocolate will integrate Amobee’s HAPI, a small SDK file that enables mobile phones to receive ads from Amobee’s mobile ad-server, to condition and prepare the mobile games to receive ads. Further, HAPI’s flexibility enables game publishers to show ads in game, based on their preferences.
“The ad-funded approach is an exciting and innovative way for game publishers and operators to drive more downloads and usage. This is especially true for Digital Chocolate where we want to expose as many users as possible to the highest quality mobile games in the industry” said Gary Schofield, President of Networks at Digital Chocolate. “We chose to collaborate with Amobee on this initiative since its HAPI approach is an easy and flexible way to integrate networked ads into applications, making ad-funding games simple and hassle-free.”
Advertisements, which will be delivered interstitially during idle game time, dynamically in the game environment or as banner ads, are designed to be opt-in and non-intrusive. Additionally, subscribers can choose to receive additional information or initiate a transaction (e.g., receiving more information, calling the advertiser, or purchasing the item being advertised).
“Digital Chocolate has a legacy of developing quality, long lasting games that ‘wow’ consumers. Our work with Digital Chocolate is poised to change the landscape in mobile gaming by providing subscribers, advertisers and operators more games for less, based on ad-funded business model,” said Zohar Levkovitz, Amobee CEO.
Thin Multimedia and Amobee Offer Innovative Video-Based Mobile Advertising
Palo Alto /Redwood Shores, California – October 19, 2007 – Thin Multimedia, Inc. (TMI), a leading developer and provider of mobile multimedia solutions has partnered with Amobee Media Systems, the leading provider of telco-grade mobile advertising to provide mobile operators and advertisers an easy and immediate solution to generate new revenue streams from the growing mobile video and entertainment market.
This collaboration introduces the first mobile advertising solution to effectively integrate banners and content overlays directly into video, thereby enabling the video to start immediately and mobile operators to earn revenues equally as fast. Amobee and TMI will be demonstrating this service at CTIA Wireless I.T. and Entertainment in San Francisco next week.
“We are delighted to offer our innovative mobile video solutions to Amobee,” said Jun Shim, senior manager of business development for TMI. “Amobee’s expertise in mobile ad-serving combined with TMI’s powerful mobile video integration capabilities provides a uniquely effective advertising model for mobile video that is easy to implement and has great reach; ads are viewable on any handset.”
TMI will provide the technology to enable content overlays and Amobee will provide its Media System to serve opt-in mobile advertisements which can be viewed on any handset using any standards based video player. As a result, mobile advertisements are non-intrusive and do not interrupt the subscriber’s viewing of the multimedia content.
“Amobee is delivering to operators, a user-centric approach to mobile advertising which creates a revenue opportunities for all parties in the mobile advertising value chain,” said Ziv Eliraz, vice president of strategic alliances for Amobee. “This collaboration is a winning solution for operators, advertisers and subscribers. ”
The Amobee Media System is the only media system capable of dynamically inserting targeted, interactive advertisements into all types of mobile entertainment and communication channels, including videos, music, messaging, games, WAP etc., using a single, telco-grade ad-serving infrastructure. Ads are served to the user in an unobtrusive way, for example while a video is loading, to ensure the user’s experience is not disrupted.
To schedule a demonstration at CTIA Wireless I.T. and Entertainment or to receive more information please contact: amobee-us@stearnsjohnson.com
CTIA Names Amobee Media Systems Official Mobile Ad Serving Partner for the CTIA WIRELESS I.T. and Entertainment 2007 Event’s Mobile Site
Washington D.C./Redwood City, CA - October 16, 2007 – CTIA WIRELESS I.T. & Entertainment 2007® announced today that Amobee Media Systems will ad-fund the event’s official mobile site, running October 22 – 25. By accessing wap.wirelessit.com from any mobile phone, attendees will have access to the event’s program, keynote schedule, daily news flashes and general information.
CTIA WIRELESS I.T. & Entertainment 2007 takes place in San Francisco, California at the Moscone Center, South Hall from October 23-25.
Thanks to Amobee’s advanced ad-serving technology, this official CTIA Wireless I.T. and Entertainment 2007 WAP site will display banner advertisements from the event’s top sponsors including Accenture, AT&T Mobility, Cellmania, Ericsson, GoTV Networks, Idealwave, Mobile Enterprise, Oliver Wyman, PA Consulting, Questex and RCR Wireless. Each sponsor banner is clickable and provides users the sponsor’s booth location.
“Amobee is revolutionizing the way in which advertising is delivered by positioning the mobile operator at the heart of the mobile advertising ecosystem,” said Patrick Parodi, CMO for Amobee Media Systems. “CTIA WIRELESS I.T. & Entertainment is an exciting industry conference and is the hotbed for showcasing innovation in mobile technologies. We are thrilled to work with CTIA to provide attendees with a preview of what’s to come in mobile advertising.”
“Mobile advertising is rapidly becoming the most effective medium for brands to reach key target audiences. At an event where wireless and entertainment are combined, it was natural to engage with our attendees through the mobile channel,” said Robert Mesirow, vice president of business operations and show director for CTIA. “We chose to work with Amobee Media Systems because of their ability to provide a holistic and efficient solution for the delivery of mobile advertising. We’re eager to provide our attendees with a compelling way to receive and access conference information on their mobile devices and to provide our sponsors with some additional visibility as industry leaders.”
Player X and Amobee team up on ad-funded games
London/San Francisco – 27 September 2007 – Mobile Media Company Player X is working in partnership with Amobee Media Systems to launch in-game advertising for its portfolio of award-winning mobile games.
The first titles to launch under the ad-funded model include FremantleMedia’s Sale of the Century, Strike it Lucky, Sensible Soccer™ Skillz, Space Invaders, Family Fortunes® and ToCA Race Driver™3.
Under the partnership, Player X has integrated Amobee’s Handset Application Programming Interface (HAPI) into its games. The HAPI is a small SDK that can be integrated to make the games ‘Amobee-ready’ and conditioned to take ads.
Consumers will be offered the chance to opt into the ad-funded games, receiving a discount on the purchase price in return for being served ad impressions at the game launch, exit, and during the idle time between game levels.
Subscribers have the option of engaging with the advertising brand for additional information by clicking to call, browse or send an SMS. Users are in full control and can opt not to view the ads and continue playing the game.
“Ad-funded content models have the potential to transform the mobile content business, giving the end user more for less while generating an additional revenue stream. We see this model and our partnership with Amobee as a crucial step toward building the development expertise and look forward to working with them,” said Tony Pearce, Player X CEO.
The use of advertising to fund mobile services will significantly increase the consumption of mobile content and generate a new revenue stream for operators, according to live trial results released by Amobee Media Systems.
Aggregated data from multiple trials with tier one operators, shows that for every person that paid to download a mobile game, between five and 10 times more took the ‘ad-subsidized’ version in return for accepting advertising. The ad-funded game value can be worth as much as four times the equivalent download value.
“Player X is taking the lead in innovating new models for mobile media. Operators can now launch ad-funded games with very little effort and generate ad revenues while increasing the overall penetration of mobile games,” said Patrick Parodi, Chief Marketing Officer and General Manager EMEA at Amobee.
Vodafone Czech Republic launches mobile advertising with Amobee
London/San Francisco – Sep 18th, 2007 –Vodafone Czech Republic (Vodafone CZ) and Amobee Media Systems today announced the commercial launch of a new mobile advertising service. Using Amobee’s Media System, Vodafone CZ will display advertising in its Vodafone live! portal, as well as its messaging services and games downloads.
Amobee was selected by Vodafone CZ based on its ability to provide a holistic mobile advertising solution and the robustness of its system. Amobee is inserting targeted, interactive advertisements into several Vodafone CZ communication and entertainment services using a single, advertising server. Amobee’s media system is composed of an off-line campaign management system and an on-line ad-server enabling the delivery of relevant advertising impressions in all mobile services (Games, on and off portal browsing, video, music, SMS, MMS, IM, search, user generated applications etc).
Amobee’s Media System enables Vodafone CZ to deliver a potentially powerful new media channel to advertisers and brands. In particular Vodafone CZ is using the Amobee Media System to launch a messaging service to students allowing them to send free SMS messages throughout the entire school year in exchange for receiving advertising.
“We are pioneers of Mobile Advertising on the Czech market and leading the rest of the Vodafone globally with our solution,” said Grahame Maher, CEO at Vodafone CZ. “The Amobee platform launch is a first for Vodafone in the Czech Republic. This has given us a tool to accelerate the deployment of ad-funded services and provides us with a new revenue stream and media channel by engaging brands and advertisers. We are confident both our subscribers and advertisers will be satisfied with the value this new service will provide.”
“The industry is united in recognising the potential of mobile as a media channel in its own right – allowing advertisers to deliver their messages in a more personal, relevant and contextual way than has ever been possible in the past,” said Zohar Levkovitz, CEO of Amobee. “Vodafone’s launch in the Czech Republic signals a new role for mobile operators in the advertising world, creating an entirely new channel for advertisers and a new way for consumers to enjoy more mobile services.”
Amobee and PacketVideo partner to ad-fund mobile video
London/San Francisco – June 6th, 2007 –Amobee Media Systems has partnered with PacketVideo Corporation to help mobile operators and advertisers generate new revenue streams from the growing mobile video and entertainment market.
The partnership will allow mobile operators to serve targeted and relevant opt-in advertising impressions within PacketVideo’s next-generation media platform, PacketVideo Experience, without interrupting the user’s experience. Amobee will be demonstrating this service at Mobile Entertainment Markets in Monte Carlo this week.
“PacketVideo’s joint effort with Amobee offers a business model to create strong operator revenue streams with a relevant and effective advertising model for mobile video and entertainment,” said Akady Shkolnik, PacketVideo’s vice president of business development, global mobile operators. “This application of the PacketVideo Experience platform demonstrates that advertising has the potential to enhance the user experience and enhance average revenue per user via promotion of content.”
PacketVideo’s multimedia software currently powers music and video services for the world’s leading mobile operators, including Verizon, NTT DoCoMo, Orange and T-Mobile, on more than 160 different handset models. Founded in 1998, PacketVideo is based in San Diego, California, with regional offices in Europe and Asia.
Saurav Chopra, Director of Business Development of Amobee, said: “The mobile entertainment industry has great revenue potential, but at the moment it is still in its infancy. By allowing mobile users to ad-fund their mobile video services, usage will increase, and grow the operators’ data revenue. Increased usage will also mean growth for the entire mobile entertainment value chain. This partnership with PacketVideo will allow us to accelerate this growth and shape the future of mobile.”
Amobee is the first company to deliver a user-centric approach to ad-fund the operator’s entire mobile content and communication business. Its unique system allows users to opt-in to receive ads in exchange for subsidized ad-funded mobile content, whether it be video, music, SMS or any other mobile channel. Ads are then served to the user in an unobtrusive way, for example whilst a video is loading, to ensure the user’s experience is not disrupted.
Hungama Mobile and Amobee team up to bring ad-funded mobile entertainment to South Asia
London/San Francisco – June 5th, 2007 – Hungama Mobile, a leading provider of mobile marketing applications and the largest aggregator of Bollywood and South Asian content globally, today announced a partnership with Amobee Media Systems.
The companies will work together to bring Mobile Advertising solutions and ad-funded mobile entertainment content to the South Asian market.
Hungama has already implemented more than 600 mobile advertising campaigns for its portfolio of over 100 leading brands, such as McDonald’s, Coca-Cola, Citibank, Apple etc. The integration of Hungama’s content portfolio and mobile marketing expertise with the Amobee Media System will enable targeted, interactive ads to be dynamically inserted into the full range of mobile content and applications for the first time, including WAP Browsing, Video & Music, Games, SMS and MMS.
The partnership will also enable Hungama Mobile’s roster of clients to implement a mobile advertising solution across carrier networks and other mobile media properties including wap.hungama.com, South Asia’s premier mobile entertainment destination.
The resulting new revenue stream for operators is particularly significant in South Asian markets, where ARPU is typically sub 8USD/month. By offering brands the opportunity to maximize the unique potential of mobile as an advertising media, operators will at the same time be able to deliver “more for less” to their subscribers in the form of advertising-subsidized content and communications.
This is the latest in a series of strategic partnerships for Amobee, which is the first company to deliver a user-centric approach to ad-fund the operators’ entire mobile content and communication value chain. The company has also recently announced alliances with SDC for ad-funded music, Exit Games for ad-funded gaming, and Anam Mobile for ad-funded messaging.
“Amobee’s trials with tier 1 operators across multiple regions have shown the huge potential impact of tapping into mobile as an advertising media,” says Patrick Parodi, Chief Sales and Marketing Officer at Amobee. “Results have clearly shown that users consume considerably more content and communication in the Amobee ad-funded model than in the current “user pays” world – in fact, our analysis suggests that this model has the potential to quadruple the current mobile gaming industry alone. Hungama is the ideal partner to help us promote this new model in new territories.”
“Mobile marketing is a key focus for Hungama Mobile, and we are also committed to finding new and innovative ways of growing the penetration of our content within the consumer space. The Indian market is adding over 7 million new subscribers each month and offers immense opportunity for marketers, carriers, content owners and consumers alike,” adds Neeraj Roy, Managing Director & CEO of Hungama Mobile. “Like Amobee, we are convinced in the ad-funded model to enhance consumption of Mobile Entertainment and indeed grow it from its current US$ 23 Billion market size to US$ 42 Billion over the next 3 years. We are delighted about this partnership and will be building on each other’s company’s strengths in the coming months and years ahead.”
Anam Mobile and Amobee Media Systems partner to ad-fund SMS
Partnership Delivers Joint Advertising Insertion Solution for Subscriber Originated SMS
Dublin, London and San Francisco - 1st February 2007 - Anam Mobile (www.anam.com), a provider of messaging infrastructure
technologies, and Amobee Media Systems (www.amobee.com), a media system for ad-funded mobile content and communications, today announced
a partnership to deliver a joint solution for ad-funding subscriber originated SMS messages. The service will be demonstrated live at the
upcoming 3GSM World Congress in Barcelona from the 12th to the 15th of February 2007.
The solution, available today for deployment in both GSM and CDMA networks, will deliver operators the ability to increase revenues through
opt-in advertising. End-users will be able to benefit from subscribing to new ad-funded tariffs, lowering the cost of their SMS package.
"This partnership with one of the world leaders in messaging infrastructure technologies signals the beginning of a new era in ad-funded mobile services," said
Zohar Levkovitz Amobee Media Systems CEO. "Mobile is the last remaining medium in which the user bears the full weight of payment – a situation that will ultimately
stifle growth. Ad-funding SMS has the potential to create new revenue streams for operators, deliver a new measurable advertising channel for brands and provide mobile
users the ability to communicate more for less."
"As operators look for more ways to generate new revenue streams, it is critical to find a solution that reduces costs to subscribers without affecting
their bottom line. Our solutions, in collaboration with the Amobee Media System, provide operators with an intelligent mobile advertising solution to address
this need." said Gerry McKenna, CEO of Anam.
The combined platform incorporates Anam’s patent-pending Smart Services Technology and Amobee’s Mobile Media System, a purpose-built unified mobile ad-serving and
campaign management solution which can ad-fund SMS, browsing, video, music and games.
The service will optimise the mobile messaging experience through the following features:
- Seamless: It is not disruptive and it has no impact on the normal time to deliver a message.
- Cost-effective: There is no requirement to replace any existing network equipment.
- Secure: It has the capability to handle messages of any length and type, sent to and from subscribers on the same or differing networks, without
impacting on the subscriber’s privacy or security of their messages.
To see this revolutionary service demonstrated visit Anam Mobile in Hall 1, booth F17 or Amobee Media Systems in Hall 2, Level 1, The Gallery, Suits 3.1HS102 at 3GSM.
To arrange for a demonstration during 3GSM please contact David Dews +44 7764 895695.
SDC partners with Amobee to ad-fund the mobile music industry
LONDON/SAN FRANCISCO – 19th January 2007 – SDC, the global leader in mobile music solutions, has announced a partnership
today with Amobee Media Systems to enable new advertising revenues for operators and record labels.
The partnership with Amobee provides SDC’s white label Java, Symbian and Brew music players the ability to be serve contextual and targeted
opt-in advertising impressions without affecting the mobile music listening experience. SDC has integrated Amobee’s HAPI (Handset Application
Programming Interface), a small SDK file that enables the DRM music players to receive ads from Amobee’s purpose built mobile ad-server.
The two companies will be demonstrating this service at MIDEM in Cannes this week.
Michael Bornhaeusser, CEO, SDC, said: "SDC is dedicated to giving our operator customers the best value for delivering mobile music to their
subscribers and the latest innovations. We are delighted to partner with Amobee in order to open up new revenue streams for operators by usage and
ARPU from ad-funding mobile music."
"Over the last several years the music industry has engaged with the mobile industry to create a new music experience, whoever, the user bears
the full weight of payment – a situation that will ultimately stifles growth. Ad-funding the mobile music business has the potential to create
new revenue streams for operators and record labels while delivering an innovative, targeted and measurable advertising channel for brands."
Said Zohar Levkovitz, CEO of Amobee Media Systems "We look forward to ad-funding the SDC music service technology and provide additional
revenues for its operator customers."
Amobee is the first company to deliver a user-centric approach to ad-fund the operators’ entire mobile content and communication business
(including Browsing, Video & Music, SMS, MMS and Games). The advertising is presented in a relevant, contextual, targeted, personalized and user friendly manner.
It places the mobile user at the centre of the experience and engages operators, developers and agencies in the creation of new advertising "value streams".
SDC has launched its mobile music services with 20 operators reaching over 200 million of mobile users worldwide. Live commercial trials of the Amobee
Media System are already underway with multiple tier 1 operators in multiple territories.
Amobee launches mobile advertising trial with Orange in France
Brands including Coke, and Saab participate in the first “advertising-funded” mobile content trial in France
LONDON/SAN FRANCISCO – January 11 2007 – Amobee Media Systems today announced that it has launched a commercial mobile
advertising trial with Orange in France – the first such trial to take place in France.
Orange France is using Amobee’s Media System to test the business model behind using advertising to help fund mobile content and entertainment
services. Subscribers are offered the option of downloading a game from leading games publisher Filao at a reduced price or for free, if they accept advertising within the game.
A number of leading consumer brands are taking part, including Coke, Saab, Travelski, Société Générale and Mobifun. The ads are served interstitially during idle time
in between levels or while the game is loading.
For a period of two months, users will have the option to request further details on each brand, either by initiating a call by opening a WAP session,
or can click past the ads and continue with the game at any point. Filao, the publisher selected to provide the games content for this trial, has integrated Amobee’s HAPI
(Handset Application Programming Interface) into its games. The HAPI is a small SDK file that enables the games to receive ads.
“The mobile industry is willing to test the role that ad-funding could play in growing the mobile entertainment market,” said Patrick Parodi, CMO of Amobee.
”Similar trials in other territories have shown high levels of user acceptance – provided that the model is opt-in and controlled by the user. We are confident
that this trial will further demonstrate a willingness among mobile customers to accept advertising in exchange for discounts or additional value.”
Francois Clemenceau, Head of Sales and Business Development, FILAO, said: ‘‘The best price point for mobile games is an incredibly hot topic and the entire
industry is looking for ways to increase the number of mobile users who download games. FILAO is extremely pleased to have been selected by Orange to integrate
Amobee’s Media System into its games. This trial, which enables sponsored/subsidised versions of games, will generate valuable figures that will open the door to new revenue sources
as well as business models for the distribution of mobile content. It will also offer a solution to price-sensitive users.”
Andréa Fougerousse, CRM and Internet Manager, Saab, said: “Mobile offers a unique combination of persistent use, mobility, targeting and interactivity. Saab have a lot to learn about
how to get the best from this new channel, and we are excited to be involved with Orange and Amobee at such an early stage."
Jérôme Le Feuvre, Head of Mobile Games & Music at Orange France, said: “The objectives for Orange France are to understand how mobile users will respond to in-game advertising, and to engage with
advertisers and agencies to better understand their expectations. The trial should enable us to gather live usage data about the impact and acceptance of advertising within a mobile game,
and test the potential of new business models around mobile content.”
Amobee is the first company to deliver a user-centric approach to ad-fund the operators’ entire mobile content and communication business (including Browsing, Video & Music, SMS, MMS and Games).
The advertising is presented in a relevant, contextual, targeted, personalized and user friendly manner. It places the mobile user at the centre of the experience and engages operators, content
developers and agencies in the creation of new advertising “value streams”.
Live trials prove ad-funding can dramatically increase the size of the mobile business
Amobee Media Systems demonstrates that operators can quadruple mobile service revenues
LONDON/SAN FRANCISCO – November 7, 2006 – The use of advertising to fund mobile services will significantly increase
the consumption of mobile content and generate a new revenue stream for operators, according to live trial results released today
by Amobee Media Systems.
Aggregated data from multiple trials with tier 1 operators in multiple markets shows that for every person that paid to download
mobile content, up to 50 took the ‘ad-funded’ version in return for accepting advertising. The advertising revenues can be worth
as much as four times the equivalent download value.
The results were released by Amobee, following live trials of its Mobile Media System. The trials represent a huge confirmation
of the growing user acceptance of ad-funded mobile content.
“There’s a limit to how much we can expect consumers to continuously increase their spend on new content services,” said Eden
Zoller, Principal Analyst with Ovum’s Consumer Practice. “This has the potential to impact the growth of data ARPU, which is critical
in markets where voice ARPU is declining. In this context driving revenues from mobile advertising is important, but you will only
succeed if ads are relevant and contextual – and permission-based.”
Amobee is the first company to deliver a user-centric approach to ad-fund the operators’ entire mobile content and communication
business (including Browsing, Video & Music, SMS, MMS and Games). The advertising is presented in a relevant, contextual, targeted,
personalized and user friendly manner. It places the mobile user at the centre of the experience and engages operators, content
developers and agencies in the creation of new advertising “value streams”.
Zohar Levkovitz, CEO, Amobee Media Systems, said: ‘‘Mobile is the last remaining medium in which the user bears the full weight
of payment – a situation that will ultimately stifle growth. Ad-funding the mobile business has the potential to create new revenue
streams for operators and content providers, and to deliver an innovative, targeted and measurable advertising channel for brands.
Yet consumer acceptance is the key to success, and we firmly believe that the subscriber must see a concrete benefit in terms of
the cost and quality of mobile content.”
For ad-funding the mobile games business, Amobee provides games developers with a small SDK called HAPI (Handset Application Programming
Interface) which can be integrated and activated in minutes making the games ‘Amobee ready’ and conditioned to take ads.
Insertions are served to a subscriber’s screen during idle time in the game, for example between levels or during loading. The
subscriber then has the option of engaging with the advertising brand to receive information, even initiate a transaction, or can
opt not to view the ad and to go straight the next level.
Karl Woods, Vice President Sales and Marketing at Kiloo, a mobile entertainment publisher that has integrated Amobee's HAPI into
its games, said: “Amobee-ready games will dramatically increase the number of downloads through subsidized games, helping generate
new revenues. The ease and simplicity of integrating The Amobee Media System and the intelligence generated on user behaviour, for
example number of game plays after download, average length of time spent on a level and on an ad, or level reached, provides us
with the ability for deep user analysis and the ability to create better games.”
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