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The Amobee Blog

Mediaocean Adds TV To Cross-Screen Advertising Mix Via 2 Partnerships

MediaPost
TV — and the audience data it generates — has become a larger part of cross-screen advertising efforts of late. Earlier this week, for example, mobile ad exchange Amobee partnered with SonoTrend to integrate real-time TV data into its exchange.

26 March, 2015|

Amobee Creates Partnership to Bring TV Viewing Habits to Digital Advertising

In a move to advance our platform for publishers and set it apart in the industry, we are proud to announce a partnership with SonoTrend to integrate its leading TV data technology platform with Amobee Exchange. This will enable mobile publishers and their advertisers to reach consumers with relevant mobile ads that are based on […]

24 March, 2015|

Digital Marketing Game Changers

Advertising Week Europe | March 24, 2015
Mark Strecker, CEO of Amobee, speaks on the Digital Marketing Game Changers panel.

24 March, 2015|

The Mobile C-Suite

Advertising Week Europe | March 24, 2015
Mark Strecker, CEO of Amobee, speaks on the Mobile C-Suite Panel.

24 March, 2015|

Amobee Brand Intelligence Discovers the Brands & Players that Score a Digital Slam Dunk during NCAA® March Madness®

Nue to rise, only 16 of the original 68 teams remain in the running to become the 2015 NCAA® men’s college basketball champions.

As we enter into the second half of the four-round event, fans across the nation are closely watching with anticipation as their teams battle it out on the court for victory.

No matter where […]

23 March, 2015|

And the award goes to…Amobee Brand Intelligence

Amobee rolled out the red carpet last Sunday for the 87th Academy Awards®.

As the world tuned into the Oscars®, Amobee teams were in digital media war rooms across the globe with real-time data insights powered by Amobee Brand Intelligence.

Amobee’s Brand Intelligence technology platform provided real-time and historical analysis of brand sentiment and overall content consumption […]

25 February, 2015|

Amobee Brand Intelligence Reveals Big Game Brand Winners

The Amobee team gathered in war rooms around the world working in partnership with some of the biggest advertisers.

Powered by Amobee Brand Intelligence, the team leveraged cross channel data and proprietary insights to inform game-time digital marketing strategies for activating media across screens to give consumers a seamless and memorable brand experience. 

Amobee’s patented technology and […]

2 February, 2015|

Amobee Featured in Newest Mobile Display Ad CPMS eMarketer Report

Amobee had the opportunity to speak with the mobile analysts at eMarketer, contributing to their report, “Mobile Display Ad CPMS: The Going Rates and the Inventory Advertisers Value Most.” This new eMarketer report is a great resource to learn about mobile display prices as well as the inventory types that are providing the greatest value. […]

15 December, 2014|

Amobee Recognized As 2014 “Best in Biz” Award Winner!

Amobee has been recognized and awarded as one of the “Best in Biz” in the 2014 Best in Biz Awards in the “Most Innovative Company of the Year, Medium” category!!

Best in Biz’s large and distinguished judging panel is comprised of members of the media from companies including Adweek, Inc. Magazine, MediaPost, and ZDNet, who reviewed and […]

10 December, 2014|

Introducing Amobee’s Cross Device Audience Targeting Technology: Amobee Ink

With digital device ownership and content consumption on the rise, marketers must change the way they plan and execute their digital marketing campaigns.

We’re proud to announce the launch of Amobee Ink, our proprietary cross device audience targeting technology that utilizes the Amobee Data Management Platform (DMP). Amobee Ink enables brands to effectively target and engage consumers across desktop, tablet and […]

2 December, 2014|