[a•mo•bee] Enters Interactive DOOH Market & Expands Presence in Asia By Establishing Headquarters in Singapore
I’m excited to announce that [a•mo•bee] has officially entered the digital-out-of-home (DOOH) market. Mobile has been at the core of [a•mo•bee]’s success, and as mobile devices are increasingly integrated with traditional advertising, we are in a unique position to drive entirely new experiences across consumers’ digital engagements. By combining our deep experience and technology innovations in mobile advertising with DOOH marketing solutions, we can continue offering global advertisers fully integrated digital marketing campaigns that are tailored to local market characteristics. This will provide advertisers and retailers with an opportunity to maintain consumer relationships at all stages of the purchase cycle, and improve the brand experience for shoppers.
In addition, [a•mo•bee] has expanded our presence in Asia by opening a stunning new HQ office in Singapore. This office will serve as the hub for all of our wide-ranging activities throughout the APAC region, and we encourage you to stop by and say hello!
This is a very proud day for all of us at [a•mo•bee].
- Trevor Healy, [a•mo•bee] CEO
Posted June 10, 2013
[a•mo•bee] is participating in several events across the globe this week. If you would like to meet with a member of our team tweet us @amobee!
Join Dakota Sullivan, SVP of Sales for [a•mo•bee] at the Mobile Luxury Masterclass, where he will show senior luxury executives how they can deploy the latest mobile marketing tools and techniques to generate new business and retain loyal customers across all customer touchpoints.
ATS Singapore Wednesday, June 12, 2013
2:00pm – 2:45pm
M Hotel, 81 Anson Rd Singapore
The Programmatic Opportunity in Multi-Screens & Multi-Platform
Mark Strecker, COO, [a•mo•bee]
Phu Truong, Managing Director, TubeMogul
Matt Von der Muhll, Regional MD, SpotXchange
Carl Costa, GM & Managing Director APAC, StrikeAd
ATS Singapore returns to Singapore where the full-day conference will cover the latest trends and developments in the data-driven ad space across South-East Asia, Australia, China and India - and will feature leading figures from the key constituent players in the region.
ad:tech Singapore Friday, June 14, 2013
12:25pm - 1:10pm
Level 4, Hall (403-406)
Suntec Convention Centre
Making a Global Brand Successful in Asia with Localized Digital Advertising
Mark Strecker, COO, [a•mo•bee]
Allen Penn, Head of Asia Operations, Uber
In a region defined by cultural and lingual diversity, it is critical for advertisers to develop mobile advertising campaigns that cater to each market’s unique characteristics. By effectively utilizing location and mobile subscriber data, advertisers can more effectively reach and reengage potential customers with the right messaging and the right offer, in real time, across all mobile devices.
Uber is the premier private transportation option for the mobile-connected consumer, and hence, mobile advertising is a key tool in establishing the Uber brand as the luxury transportation service of choice in Asia. Amobee President, Mark Strecker and Allen Penn, Head of Asia Operations for Uber, will discuss the challenges of balancing global scale with local feel, building a brand in Asia, and how [a•mo•bee] is helping Uber successfully expand its business in the fast-growing Asian market.
Session discovery topics
In a market where mobile is the first screen for consumers, advertisers need to make mobile their first priority. To successfully enter APAC, it is critical for advertisers to develop advertising strategies that cater to each market’s unique characteristics. By effectively utilizing mobile subscriber data, advertisers can reach and reengage potential customers with the right messaging and the right offer, in real time, across all mobile devices.
CommunicAsia Tuesday, June 18, 2013
13:40 - 14:10
Marina Bay Sands, Singapore
Boosting a Mobile App's ROI
Arun Poojari, Regional Account Dir. APAC Publishers, [a•mo•bee]
Shabbir Baliwala, Solutions Dir. for ASEAN operations, Compuware
Ivan Evans, SVP, Asia Pacific Sales, Sandvine Incorporated
Claire Mula, Founder & MD, Sprooki
Utilising big data usage to essentially enable higher ROI
Testing and monitoring from your end users’ perspective
Common performance management technologies
Establishing a baseline for analysis and benchmarking yourself against the competition
The know-hows of setting the stage with global and
regional trending data
Ways of defining Mobile ROI metrics
CommunicAsia is Asia’s largest integrated info communication technology event, is instrumental in connecting the information and communications technology industry.
Posted May 29, 2013
[a•mo•bee] Honored for Advertising Excellence in 19th Annual Communicator Awards
[a•mo•bee] is proud to accept a Communicator Award for the multi-dimensional campaign designed for luxury handset manufacturer, Vertu. To view the award-winning Vertu campaign, please click here.
With over 6000 entries received from across the US and around the world, the Communicator Awards is the largest and most competitive awards program honoring the creative excellence for communications professionals.
The competition is designed to honor and recognize that showcases the best creative work submitted to further recognize excellence in the visual arts. The Communicator Awards are judged and overseen by the International Academy of the Visual Arts (IAVA), a 600+ member organization of leading professionals from various disciplines of the visual arts dedicated to embracing progress and the evolving nature of traditional and interactive media.
“We are both excited and amazed by the quality of work received for the 19th Annual Communicator Awards. This year’s class of entries is a true reflection of the progressive and innovative nature of marketing and communications,” noted Linda Day, executive director of the International Academy of the Visual Arts. She added, “On behalf of the entire Academy I want to applaud this year’s Communicator Awards entrants and winners for their dedication to perfecting their craft as they continue to push the envelope of creativity.”
Posted May 29, 2013
[a•mo•bee] Wins Silver in Marketing Magazine’s “Agency of the Year” Award
[a•mo•bee] was declared the Silver winner in the 6th Annual Agency of the Year Awards 2013, held by Marketing Magazine in Singapore.
Over 1500 senior client marketers in Singapore elected [a•mo•bee] as their “agency of choice”. Once elected, the short-listed finalists were invited to support their nomination by submitting an entry to the Agency of the Year 2013 judging panel, which consisted of twenty-one senior marketing professionals from major global brands in Singapore.
Entries were judged on business performance, staff development and management, contributions to the industry and community at large and work carried out over the past year.
Winning this award is an affirmation that Amobee has truly realized its global reach, and continues to be the market leader defining mobile advertising.
Congrats, [a] team!
Posted May 29, 2013
Mobile At THE CentER Of The Advertising Universe
In order for agencies to reach the right customer with the right message on a global scale, mobile is essential. Mobile has quickly shifted from a secondary strategy to the core of every marketer’s go-to-market plan, and mobile advertising gives brands unique capabilities to reach customers with unprecedented engagement and relevance.
Hear Trevor Healy, Chief Executive of [a•mo•bee] deliver the Festival of Media Asia keynote presentation in which he discuss how mobile is forcing every industry to reinvent itself:
Posted May 21, 2013
Debunking the Incentivization Myth
We think it’s time to re-think the incentivization model.
Incentivized media is a useful tool, but it’s all about how an advertiser wields it. Most mobile advertisers exclusively use incentivized media to boost app ranking and achieve a cost-effective CPI (cost per install). The stigma associated with incentivization comes from the fact that it guarantees that a specific number of users download an app at a given time. If an advertiser incents a user to download an app, the question still remains – did the user download the app just because they had to, or because they actually wanted to opt into the experience?
An advertiser wants to know how many users actually opened the app
Incentivization can and should be an effective media strategy to drive more meaningful KPI’s and provide a quality experience for the user. An advertiser wants to know how many users actually opened the app, and whether the user is spending real and significant money from within the app. Incentivization doesn’t just mean app downloads; users can be incented to perform another action, like booking a trip, filling out a form, or getting a mobile coupon. Advertisers need to start pushing for deeper, more meaningful metrics in order to provide value to end users who will spend real money within the app.
Posted May 8, 2013
See You at Mobile Show Dubai! - May 14-15, 2013
Join us at the Dubai International World Trade Center next week. We have several speaking presentations, as well as a booth (#MA20) to demo our immersive 3D mobile advertising technology. Register HERE.
The Keynote - May 15 at 12:30pm
Get inspired at [a•mo•bee]’s keynote panel entitled “The MAD Board: You Decide!” which will expose what’s new, what’s hot and what’s next in the mobile life. Ben Tatton-Brown, SVP and MD will be speaking.
[a•mo•bee]’s conferences are designed to ensure you leave with the knowhow and understanding to implement and improve your business through mobile.
May 14 at 12:00pm
Brands & Agencies Stage
“How to Reach & Engage Consumer on the Go” will teach advertisers how to use mobile advertising to connect with travelers 24/7. Be sure to use the #mobileadvertisingonthego hashtag during the event.
May 15 at 12:30pm
MAD World Stage
“Rich Media & 3D Mobile Ads” will teach brands how to engage with audiences to turn customers into brand fans. Be prepared for some cutting-edge 3D mobile ad demos! Be sure to use the #PULSE3Dmobileads hastag during the event.
Join us at booth #MA20 where we will be showcasing [a•mo•bee]’s proprietary mobile advertising technology, including the innovative PULSE 3D mobile ads.
May 1, 2013 M-Commerce Up 31% In First Quarter
According to IBM’s recent Online Retail Index study, online sales for department stores saw a 32% rise in Q1 2013. The study attributed the massive growth to retailers’ efforts to streamline the brick-and-mortar shopping experience by integrating mobile tools, such as QR codes, augmented reality, and click-to-buy mobile ads to provide product information and shopping services. In fact, m-commerce purchases jumped more than 30% in Q1 2013 from Q1 2012, now accounting for over 17% of all online retail purchases.
Increasing use of tablets to browse, shop, and interact with customer service is fueling this growth. Overall, mobile traffic increased 40% this past quarter, while tablet traffic increased nearly 80% from 2011, suggesting the importance of m-commerce in driving retail purchases. With the immersive capabilities of tablets, brand marketers and retailers can create a positive customer experience by “designing for the finger.”
eBay is a perfect example of a retailer using mobile technology to blur the lines between in-store, online, and magazine shopping. To promote new in-season branded fashions in the “MyMix” campaign, eBay utilized a variety of mobile advertising technologies like augmented reality and rich media to attract tablet and smartphone shoppers. eBay is now seeing a significant portion of overall revenues being generated from mobile transactions.
To fully understand the cutting-edge creative executed for eBay’s MyMix campaign, view this video, which demonstrates the augmented reality generated from the eBay retail print ads.
April 29, 2013 [a•mo•bee] Recognized by Prestigious Digital Award Organizations
[a•mo•bee] was recognized as an Official Honoree in The 17th Annual Webby Awards in the Mobile Advertising category. Honorees are selected for recognition based on excellence in the company’s demonstrated expertise in creativity, integration and overall experience. Nominated out of 11,000 entries from all 50 US states and over 60 countries, this distinction is awarded to the top 15% of all work entered, and this award is remarkable achievement!
Additionally, [a•mo•bee] was recognized by the Digiday Publishing Awards for the “Best use of Mobile by a Publisher” award.
During the destructive Hurricane Sandy, AccuWeather used [a•mo•bee] PULSE to provide advertisers an opportunity to reach storm goers with lifesaving information about where to purchase necessities like flashlights and potable water. This honor recognizes overall excellence and breakthrough achievement in digital publishing, branded content and advertising technology.
April 11, 2013
[a•mo•bee] Partners with DSNR Media Group to Power Global Mobile Advertising Services
[a•mo•bee] is proud to announce our exclusive partnership with DMG (DSNR Media Group), a leading global ad network and digital solutions provider for online, mobile and social advertisers. DMG’s 500+ mobile publishers and ad networks will use ad serving and mediation services in [a•mo•bee] PULSE to offer data-rich mobile ad inventory with highly customized integration options and detailed reporting, thus achieving the highest ROI.
Shalom Berkovitz, CEO of DSNR Media Group noted, “[a•mo•bee] PULSE was a natural choice to complete our mobile ad network optimization layer, enabling advertisers to enhance their targeting selections to reach the right consumer, in the right place, at the right time.”
“Our core platform, [a•mo•bee] PULSE, has more than just a state-of-the-art ad serving capability; PULSE is uniquely connecting the supply and demand in one centralized exchange, which is the perfect fit for leading, global advertising players like DMG,” said Gil Sheinfeld, SVP of Product & Engineering at [a•mo•bee]. “With [a•mo•bee] PULSE, DMG will be able to leverage our platform’s unique ability to integrate mobile operator and 3rd party data to enable more effective targeting. The entire mobile advertising ecosystem will benefit from this partnership.”
[a•mo•bee] is thrilled to be participating in Advertising Week’s European debut next week. The event will bring together a hybrid of inspiring industry luminaries to determine the key drivers that shape and influence the advertising industry.
We will be tweeting live from the event, so please reach out to us if you’d like to meet up: @amobee
WHAT BIG IDEAS ARE VC'S BETTING ON IN DIGITAL ADVERTISING David Lean Room at BAFTA
Event hashtag: #AWEbigideas
Please join Trevor Healy, CEO of [a•mo•bee], and some of the world's most influential venture capitalists discussing big ideas in digital advertising, what's getting funded, and which IPOs and exits are on the horizon.
Partner, ACCEL Partners
Partner, Advent Venture Partners
Founder, DN Capital
Moderator: Trevor Healy
HOW TO PUT MOBILE AT THE HEART OF YOUR ADVERTISING
Run Run Shaw Room at BAFTA
Mobile is not just another media channel. Ben Tatton-Brown, SVP & Managing Director, EMEA will discuss how to successfully integrate mobile across all media channels to engage the consumer.
SVP & Managing Director,
HUFFPOST ROYAL RUMBLE David Lean Room at BAFTA
Taking risks and breaking down barriers are critical factors in separating success from failure, These leaders all share that common attribute of bravery and a willingness to buck the trends and pave new roads. Expect the unexpected and some healthy debate in this very special seminar.
Carla Buzasi Editor-in-Chief, HUFFINGTONPOST UK
Trevor Healy CEO, AMOBEE
Nick Bampton Commercial Sales Director, CHANNEL 5
Chris Gottlieb Director, LONDON & PARTNERS
Kate Howe Regional President, Europe, DRAFTFCB
Jon O'Donnell Group Commercial Director, ESI MEDIA
Charles Vallance Founding Partner, VCCP
Check out the rest of the Advertising Week Europe schedule, and don’t forget to download the Advertising Week Europe app!
February 26, 2013 Announcing Our Partnership with Four Major Mobile Operators in APAC
Since our acquisition by SingTel in Q2, 2012, we have experienced massive growth throughout Asia, and we are thrilled to announce our partnership with four of the largest mobile operators in the region: SingTel, Optus, Globe and Telkomsel. Our relationship with SingTel has expanded our organic reach into the APAC region, and we have made significant strides in dominating this region by ensuring that the infrastructure is in place for mobile advertising to flourish.
Equipped with [a•mo•bee] PULSE for Publishers, these four mobile operators can now leverage data-rich, privacy-compliant mobile ad inventory to provide brands with the most relevant, high quality mobile advertising inventory. Additionally, these operators can enhance mobile inventory for third-party publishers to enrich mobile ad requests, and therefore increasing revenue streams. By using big data to fuel better targeting in these mobile-centric markets, brands will continue to stay top of mind and interact with users on a one-to-one basis.
- Mark Strecker, COO, [a•mo•bee]
February 4, 2013 Meet us at the Masterclass seminars in NYC
The Mobile Travel & Tourism Masterclass will show senior travel & tourism executives how they can deploy the latest mobile marketing tools and techniques to generate new business and retain loyal customers across all customer touchpoints. Core themes range from transactional mobile apps and tablet strategies to mobile sites, mobile CRM and mobile advertising.
The Mobile Brand & Agency Masterclass will show senior brand and advertising agency executives how they can deploy the latest mobile marketing tools and techniques to generate new business and retain loyal customers across all customer touchpoints. Core themes range from transactional mobile apps and tablet strategies to mobile sites, mobile CRM and mobile advertising.
San Francisco Forum: The Power of Mobile in the Marketing Mix
January 29-30, 2013
From the MMA: As a channel, mobile has sparked a new age of connectedness and an infinite world of highly personal marketing engagement. When more than 90% of consumers have their mobile phone within arm’s reach 24/7, it’s abundantly apparent that mobile’s “power of the personal” must be at the heart of the connected experience, supporting and strengthening all channels in a successful marketing mix.
Discover how the use mobile data can accelerate the path to purchase, how leading retail brands are using mobile to derive loyalty, how to apply mobile analytics to optimize your campaigns across channels and how to embrace the new mobile connected age to transform not only you’re your thinking, but also your business.
Gabi Schindler, [a•mo•bee] CMO, will join fellow mobile leaders to discuss how brands can effectively infuse mobile into broader marketing strategies.
Consumer Mobile Advertising and Engagement In-the-Moment
Wednesday, January 30
3:30 to 4:15PM
Nikko Hotel Ballroom (directions via Google Maps) San Francisco
Consumers use their mobile device to navigate, inform and engage nearly every moment and decision in their day. No other medium can compete with the immediacy, intimacy and real-time impact of mobile. Join Pinsight Media+TM, mobile advertising powered by Sprint, and other industry leaders as they explore the possibilities of a full-service advertising model with mobile at the core; delivering targeted and relevant messages in-the-moment.
November 7, 2012
Weathering the Storm: When Mobile Becomes an Absolute Necessity
When Hurricane Sandy bore down on America’s East Coast, those threatened turned to AccuWeather mobile in record numbers for life-saving information. Throughout the storm, AccuWeather was ahead of other weather sources in identifying Sandy’s threat to the East Coast, and in warning of its potential for high winds, heavy snow, and a dangerous impact that would reach far inland.
Safety and weather updates were crucial for storm goers and a record-breaking 34 million people relied on AccuWeather mobile apps and the mobile web to prepare for and monitor the hurricane. Users turned to AccuWeather’s up-to-date radar and its comprehensive hurricane section, and benefitted from the pushed severe weather alerts included in many of AccuWeather’s mobile apps.
In this emergency, mobile advertising also became a critical type of information. AccuWeather, with the help of [a•mo•bee]’s ad serving platform, PULSE for Publishers, provided advertisers with a robust infrastructure to deliver life-saving information targeted to the most threatened geographic regions, in real time. Among the advertisers was disaster recovery expert ServPro, who was able to use AccuWeather’s contextual inventory to present critical information, products and services to the right people, in the right place, at the right time.
“Sandy was an extraordinary event – a hurricane embedded in a winter storm,” said Barry Lee Myers, CEO of AccuWeather. “The wide-spread power outages demonstrated once again mobile is a necessity and not just a convenience when it comes to our mission of saving lives and protecting property.”
“Relevance is key in mobile advertising and sometimes relevant information can save lives,” said Trevor Healy, CEO of [a•mo•bee]. “In situations like this, simple advertising is replaced with critical information about products and services for the people facing adversity, like the victims of Hurricane Sandy.”
The destructive Hurricane Sandy spanned across New England, causing severe devastation across 24 states. Flooded substations and downed power lines caused at least 3.1 million power outages in many large cities across the Northeast. For many of the displaced victims, their mobile devices were their only connection to the world.
October 24, 2012 Tango For Two: Personal Argentina Teams Up With [a•mo•bee] For Mobile Advertising Partnership
We’re proud to announce our partnership with Personal Argentina, one of the leading Argentinian mobile operators in Latin America. This partnership represents a great opportunity to further strengthen our leadership in the mobile space. Using [a•mo•bee]’s cutting-edge mobile advertising platform, [a•mo•bee] PULSE for Publishers, Personal Argentina can now deliver provide value-added mobile inventory for advertisers looking to reach their 18.7 million customers.
Leading operators like Personal Argentina are in a unique position to fuel the mobile advertising market and gain substantial ROI by serving relevant and engaging mobile ads for large advertisers and brands. At a whopping 144% mobile device penetration rate, mobile is the key channel for advertisers looking to reach Argentinian consumers. For many people in Argentina and Latin America, mobile is the only way to access the world, and for brands, it is the most direct way to initiate one-to-one relationships with consumers.
October 22, 2012
Please join us for the 12th Annual Sprint Open Solutions Conference October 24-25, 2012 | San Jose Convention Center
At the 12th annual Spring Open Solutions Conference, participants will be hearing from telecom analysts, large global brands, big ad agencies, venture capitalists and more.
This year, mobile advertising, commerce, security and cloud services will take center stage at the Open Solutions Conference. “Mobile is reshaping the way we live, work and play,” said Kevin McGinnis, vice president of Product Platforms and Services, Sprint. “We have been talking with advertising, banking and security experts for years. It’s time to give them a seat at the table during conferences like the Open Solutions Conference because they are essential to driving innovation.”
Additionally, presenters will be discussing mobile advertising, commerce, security and cloud services. Breakout sessions include Sprint Pinsight Media+ mobile advertising platform, M2M, Mobile Accessibility and sessions from Samsung, HTC and RIM. The conference will conclude with a keynote address from Sprint CEO Dan Hesse on Oct. 25.
Trevor Healy, [a•mo•bee] CEO has several speaking appointments throughout the conference.
Trevor Healy, CEO, [a•mo•bee]; Michael Bayle, SVP, ESPN Mobile; and Dave Marsey, SVP, Digitas, will be discussing the possibilities of a full-service advertising model with mobile at the core and being able to deliver and track relevant messages in-the-moment.
Highlighting how developers can monetize and promote their unique applications to consumers by incorporating relevant, targeted advertising through the new Sprint platform, Pinsight Media+.
October 16, 2012
[a•mo•bee] named a 2012 IAB MIXX Awards Bronze Winner in rich media for the Nokia Lumia 800 campaign
[a•mo•bee] was recognized as a Rich Media Bronze winner for its work in the Nokia Lumia 800 campaign at the Interactive Advertising Bureau’s (IAB) eighth annual international MIXX Awards. The MIXX Awards acknowledges marketers, agencies and media companies’ notable work in interactive advertising, and is the only industry award to celebrate both creativity and results.
“This year’s winners were chosen from a competitive group of qualified submissions and exemplify the creativity and diversity of the interactive advertising world today,” said David Doty, Executive Vice President and CMO, IAB. “We’re pleased to spotlight these innovative leaders, helping to transform and enhance digital advertising for brands and consumers.”
Setting the MIXX Awards apart from other industry awards, appraisals are conducted by an all-star judging panel representing the entire marketing and advertising ecosystem—agency executives who create campaigns for the world’s most powerful brands, marketers with direct control over many of the largest advertising budgets in the world, and major media company leaders. This year, Nick Law, Global Chief Creative Officer, R/GA, served as the first-ever Chair of the distinguished panel.
Sept 27, 2012
2012 Advertising Week Schedule
We’ll be tweeting live from #AWIX all week: @amobee. Shoot us a tweet – we’d love to meet up!
Check out our ad in the official Advertising Week Guidebook (pg. 213)
Monday, October 1, 2012 "Mobile ROI:
2:00 PM Liberty Theater
236 W 42nd St.
Mark Strecker, COO [a•mo•bee]
Brent Hieggelke CMO, Urban Airship
Harry Kargman CEO, Kargo
Mihael Mikek CEO, Celtra
Patrick Moorhead VP Mobile, Catalina Moderator: Sasha Grujicic EVP, Aegis
Mobile is now delivering real results for brand marketers. Learn from key players on the front lines of the booming business of mobile who are getting the job done and delivering results.
Tuesday, October 2, 2012
at the MMA Sprint Event
“Consumer Mobile Advertising and Engagement In-the-Moment”
1:00 PM - The Allen Room at Jazz in Lincoln Center – 33 W.60th St.
Trevor Healy, Chief Executive Officer, [a•mo•bee]
Bill Malloy, Chief Marketing Officer, Sprint
Barry Myers, Chief Executive Officer, Accuweather
Moderator: Tony Weisman, President, Digitas
Consumers use their mobile device to navigate, inform and engage nearly every moment and decision in their day. No other medium can compete with the immediacy, intimacy and real-time impact of mobile. Mobile IS marketing as a service, where the two-way value proposition is not "liked," but lauded. Join Sprint and other industry leaders as they explore the possibilities of a full-service advertising model with mobile at the core; delivering and tracking relevant messages...in-the-moment.
Thursday, October 4, 2012
"Advertising Week Game Changers 2012"
5:00 PM - Liberty Theatre
236 W. 42nd St.
Trevor Healy CEO, [a•mo•bee]
Joe Apprendi CEO, Collective
Stephanie George Board of Directors, Burberry
Tom Rogers CEO, Tivo
Michael Rahman CEO, Porter Novelli
Rick Wise CEO, Lippincott
A dynamic gathering of visionaries on the front lines of progressive change.
Moderator: Rich Shea, Broadcast Personality, ESPN
We will be celebrating our nominations and (hopeful) wins at the following award ceremonies:
OMMA Award Ceremony
Monday, October 1 from 5:30pm - 8:30pm
Marriott Marquis – 1535 Broadway St. NYC
IAB MIXX Awards
Wednesday, October 3 from 7:30pm - 9:00pm
Crown Plaza – 1605 Broadway St. NYC
Sept 27, 2012 [a•mo•bee] Wins Coveted W3 Award
[a•mo•bee] was honored for creative excellence by the International Academy of the Visual Arts at the 2012 International W3 Awards!
Nominated out of 3,000+ entries, [a•mo•bee] was chosen for its outstanding creative excellence, and was recognized for the creative and marketing professionals behind the award-winning campaign, marketing program, and cutting-edge technology. Winners were selected by the International Academy of the Visual Arts, an elite invitation-only body consisting of top-tied media, interactive, advertising and marketing professionals.
"We are honored to once again recognize creative excellence on the Web, and are humbled to witness all the amazing work being done throughout the industry" said Linda Day, Executive Director of the IAVA. "From everyone at the Academy, we congratulate our 2012 W³ Award entrants and winners for their contributions and commitment to the online world in which we live." Winning a W3 Award is a true acknowledgement of the talent of [a•mo•bee]’s industry-leading, mobile-to-the-core team. We’re delighted by the recognition and plan to continue this standard of creative and media execution for all of our large global advertisers.
Sept 13, 2012
We have three fantastic events coming up and we would love for you to join us! We’ll be tweeting live from each event, so please tweet to @amobee if you’d like to meet a member of our team.
Brightroll Mobile Video Advertising Summit (Within ad:tech London)
London: Gallery Level at the Olympia Keynote: "Delivering Richer Ad Experiences"
Speaker: Nandi Gurprasad, VP Publisher Solutions, EMEA
John Bartleson, Director, D2C Marketing, Telefonica Digital
Sept 12, 2012
We are proud to announce the release of
[a•mo•bee] Pulse for Advertisers 4.0.1
We’re proud to announce the newest deployment of PULSE for Advertisers 4.0.1. This is the most important release of PULSE for Advertisers since its introduction, as it gives our technology a truly scalable competitive advantage.
[a•mo•bee] PULSE for Advertisers provides unified campaign management for direct ad serving campaigns and external campaigns with all data and reporting for various campaigns in a single place. In addition, [a•mo•bee] PULSE for Advertisers now uses the same Big Data technology that is used by PULSE for Publishers, allowing for scalable reusage of data and algorithms.
The new 4.0.1 version is focused on streamlining the ongoing work of an agency, optimizing workflows and saving overhead of unnecessary manual work into automated processes and faster performance:
Ad Serving: PULSE allows an automated integration between the agency and the suppliers, enables an end-to-end workflow of campaign booking, campaign/supplier optimization and full analysis of the campaigns vs. supplier performance.
Big Data: PULSE data aggregation is performed by a cutting-edge technology known as ‘Big Data’. Big Data makes it possible to aggregate large amounts of data at near real time and has become the architecture for Analytics.
Campaign Management: PULSE introduces a brand new Campaign Wizard, custom made to perfectly fit into the real-life workflow of today’s agency. It allows a better correlation between the campaign’s overall budget and allocations between suppliers. It addresses the need to better control and monitor the overall budget constraints vs. each flight/supplier performance. With PULSE for Advertisers’ new Campaign Wizard, the campaign manager’s role is more cost-effective and productive.
Supplier Management: PULSE has simplified the way suppliers are related to campaigns by removing unnecessary duplications of suppliers and simplifying the representation of each supplier in the platform.
Unified Supplier Reporting: PULSE enables easy importing of suppliers’ campaign data (CSV) directly into the platform, which then creates the unified analytics based on the uploaded data.
If you have questions or would like to find out more about PULSE for Advertisers, click here.
Gil Sheinfeld, SVP Worldwide Product and Engineering
Aug 30, 2012
We've Done It Again!
[a•mo•bee] Selected as OMMA Award Finalist
[a•mo•bee] has been selected as one of three finalists in the OMMA Awards in the "Rich Media: Single Execution" category for the interactive augmented reality campaign we created for eBay's "MyMix" fashion campaign.
The annual OMMA Awards will return to New York on October 1st for its seventh annual celebration of the industry's finest talents and campaigns. This year, OMMA Awards winners will be announced in a total of 25 categories for Online Advertising Creativity, 17 for Integrated Online Campaigns and 23 for Web Site Excellence to celebrate the year’s best in online media, marketing and advertising.
Aug 27, 2012
[a•mo•bee] Selected as IAB MIXX Award Finalist!
[a•mo•bee] is one of four finalists in the Mobile Advertising category in the 2012 International IAB MIXX Awards for the “Nokia Lumia 800” campaign.
Check out the eye-popping 3D mobile campaign that brings the Lumia device to life:
Focused on creativity and impact, the MIXX Awards is the only competition that evaluates the key facets of interactive marketing, including strategy, creative development and execution, media placement and integration, effectiveness and ROI. According to the IAB press release, the nominees “represent the industry’s best work from across the globe and showcase the visionary talent that pushes it to new heights each year.”
“As the marketing industry continues its remarkable transformation in the digital age, we continue to be awestruck by the talent behind the remarkable combination of quality creative and impressive technology,” said David Doty, Executive Vice President and CMO, IAB. “The unprecedented need to strike a balance between art and technology is what led the IAB to work with leading agencies and publishers to deliver the Rising Stars, which in turn will help drive the next wave of bold interactive storytelling for brand marketers.”
Nick Law, Global Chief Creative Officer, R/GA, served as the Chair of the 2012 IAB MIXX Awards judging panel. Law is joined by 31 other members of the jury, which is comprised of industry-leading agencies, marketers and publishers.
“The nominees are an impressive collection of advertising, most of which doesn’t look like advertising. This is a good thing because so few people like advertising enough to want to interact with it. ‘How do I get a message in front of people?’ is not the same question as ‘why would someone care about this?’ Put simply, the finalists have managed to make stuff that is interesting enough to interact with,” said Law.
The winners will be announced at the IAB MIXX Awards Gala, which will take place at the Crowne Plaza Hotel Times Square on Tuesday, October 2, held during Advertising Week in New York City.
Aug 20, 2012
[a•mo•bee] COO, Mark Strecker is one of the featured panelists at the upcoming TiE Mobile Conference this Thursday, August 23 at the TiE Conference Center. Mark will join other mobile advertising experts, entrepreneurs, established vendors, and venture capitalists, to discuss how the massive mobile market is shaping up, and where potential opportunities may lie.
Some areas of discussion will include:
What are the biggest areas of growth – messaging, search, mobile Internet, apps?
Which geographies are the biggest and fastest growing?
What are consumers, advertisers and publishers/app developers looking for?
What trends are driving mobile ad usage the most? E.g. hyper-targeting, social and local.
What are the privacy and regulatory issues?
What are some of the unmet needs?
Where are the investment bets being placed?
Mark Strecker, COO, [a•mo•bee]
Srini Dharmaji, CEO, GoldSpot Media Ujjal Kohli, CEO & Co-Founder, Rhythm Jon Soberg, Managing Director, Blumberg Capital
TiE Mobile Chairs:
Akash Agarwal, SVP Mobile Location Labs
Neerav Berry, VP, App World & Payment Services, RIM
If you’d like to meet a member of our team, please send a tweet to the official [a•mo•bee] handle: @amobee.
See you there!
August 1, 2012
[a•mo•bee]’s Exclusive Publishing Customer, AccuWeather Hits Record Page Views
Last week, [a•mo•bee]’s exclusive publisher customer, AccuWeather, reported record page views, with its online and mobile properties generating over 47 million ad-supported page views on July 18, 2012.
Using [a•mo•bee]’s PULSE for Publishers platform to manage their inventory, AccuWeather reported 16 million page views at AccuWeather.com, 17.125 million pages views at the m.accuweather.com mobile website, and over 14 million page views on the AccuWeather mobile apps over one day. With 2012 quickly becoming the hottest year on record, AccuWeather will continue to enhance its inventory with over 100 weather, lifestyle and location attributes for advertisers to choose from, ranging from daily high/low temperatures, to the Dust and Dander Index, Flu Index, and Jogging Forecasts.
"Weather is an important part of our audiences' everyday life, but it takes critical significance during severe weather events," noted Jim Candor, Executive VP and Chief Business Officer of Digital Media, AccuWeather. With [a•mo•bee] PULSE for Advertisers, large brands and advertisers can reach a desired audience from AccuWeather’s 47 million page views.
July 10, 2012
MMA Announces Board of Directors and Executive Committee for Asia Pacific
We’re excited to announce that Grant Watts, VP & Managing Director, Asia Pacific at [a•mo•bee] was selected as a board member of the MMA APAC Board of Directors.
Set to continue to support and encourage the growth of the mobile marketing indsutry in APAC, the MMA APAC Board joins the three other regions (EMEA, LATAM and North America) to identify and advocate for the issues and needs of its particular region. Additionally, the APAC Board will continue to focus on establishing the overall direction of the industry and the governance of the MMA at large. This newly elected board includes leading-edge members of advertising, publishing, and technology companies, including Unilever, Ogilvy & Mather, and P&G.
“Over the last year we’ve continued to see mobile grow, and with an estimated three billion subscriptions in Asia alone, this is definitely the place to be. I am proud to welcome the Asia Pacific Board of Directors, who will have a hand in growing the industry in the region,” said Rohit Dadwal, Managing Director, Mobile Marketing Association Asia Pacific. “The Board of Directors will drive new initiatives to educate and empower marketers working with mobile.
June 12, 2012
[a•mo•bee] will at ad:tech Singapore, the interactive marketing event that brings together global brand advertisers, traditional & interactive agencies, portals, on-line publishers and technology providers. If you’d like to meet a member of our team, we’ll be tweeting live from the event (@amobee) and posting updates on our Facebook page.
We have several speaking engagements throughout the day that you won’t want to miss!
Mobile Advertising: A New Era For Brands
Thursday, June 14, 2012 - 01:15 PM - 02:00 PM
Our lifestyles have become mobile. Consumers need content to be accessible on any screen, anytime, anywhere. For many people in Asia, the mobile screen has become the most important and often only digital screen in which they can access and consume content. Hence, mobile advertising has to adapt to the mobile lifestyle. The keynote speakers will discuss how large brands have already fully embraced mobile advertising, and how they are leveraging this new medium to create relationships with consumers never possible before.
PANEL SESSION: Revitalising Display Advertising
Thursday, June 14 - 4:45pm - 5:30pm Grant Watts, Managing Director, APAC, [a•mo•bee]
WORKSHOPS (Private Seminar Room 2):
Mobile Advertising: Find out how to leverage this new digital platform
Thursday, June 14 - 10:40am - 11:25am
Featuring: Grant Watts, Managing Director, APAC, [a•mo•bee]
Mobile & In-App Advertising Solution Clinic: Demonstration & Free Consultation
Thursday, June 14 - 1:20pm - 2:05pm
Featuring: Craig Law-Smith, Strategy & Business Development Director, APAC, [a•mo•bee]
See you there!
The [a•mo•bee] Team
May 29, 2012
the Future of Marketing
Let the numbers speak for themselves: it took radio 38 years to reach 50 Million users, while it took the iPhone 2 only 2 years to reach that user base. In 2011, $1 BillionUSD was spent in mobile advertising, and analysts expect that figure to increase to $4 BillionUSD by 2015. There is no doubt that the mobile market has been growing rapidly over the past few years, and mobile is becoming a necessary channel for advertisers.
May 8, 2012
Touch it. Love it. Want it.
We’re proud to announce the acquisition of AdJitsu, a leading 3D technology company that will change the way we know mobile advertising today. Rich media-enabled smartphones and tablets have opened new doors of engagement. 3D capabilities are fundamentally changing the way people interact with mobile ads because this interactivity engages consumers in ways not possible with 2D ads.
In addition to the richness of experience, these 3D ads are 100% measurable. Every interaction built into a creative can be measured by time spent interacting with creative, number of users who shared the brand message and number of times a form was completed, providing advertisers with complete insight into the performance of their campaigns. With the AdJitsu technology, we can also monitor the way in which users interact with their ads – telling us which product features are most examined by the user. This gives advertisers unique insights into what consumers are attracted to.
Most importantly, mobile ads with an immersive 3D experience fundamentally change the way consumers perceive ads. Instead of a passive experience, consumers can interact and play with the ad, which is key to starting a love affair between the consumer and the brand.
To see an example of the 3D ad technology in action, check out the campaign we did for Nokia to promote the Lumia 800 device.
CEO of [a•mo•bee]
April 25, 2012
The Mobile Advertising Forecast:
Sunny with a 100% Chance of Success
[a•mo•bee] has partnered with AccuWeather, the world’s leading multimedia weather information source, to bring the most relevant mobile advertising inventory to advertisers across the world. Powered by [a•mo•bee] PULSE for Publishers, [a•mo•bee] exclusively powers the distribution of AccuWeather’s global mobile advertising inventory.
So what does this mean for mobile advertising?
Boasting over a half a billion devices in its global audience, AccuWeather is one of the largest publishers in existence. Weather is one of the most popular downloaded and searched topics across all mobile devices in the world.
By making AccuWeather’s mobile inventory, mobile applications and mobile web highly contextual through 100 weather, lifestyle and location attributes, advertisers have the advantage of reaching their desired audience to achieve outstanding results. AccuWeather recognizes the unique advantage and assets they have to be a major driver in the growth of the mobile advertising industry.
By connecting highly attributed mobile inventory with the most appropriate ads, [a•mo•bee] will effectively create the kind of advertising the Mad Men dreamed of!
April 25, 2012
Asia Leading Innovation in
Mobile Ad Market
Trevor Healy, CEO, [a•mo•bee] says that Asia’s leading innovation in the mobile advertising market.
April 24, 2012
[a•mo•bee] @ MMA Forum – Singapore
Will you be at MMA Forum in Singapore from April 23-25? We will be speaking throughout our conference, so be sure to add the following engagements to your calendar.
We’ll also be tweeting live from the event using the #MMAF and #amobee hashtags.
See you there!
Director, Business Strategy and Development
Monday, April 23, 2012 - 9:00AM-12:00pm Workshop - Sales Workshop: Selling Mobile Advertising Looking for the next big idea to show your advertising clients? Selling Mobile Advertising shows you the key strategies and knowledge you need to attract new revenue through mobile advertising sales.
This 3-hour workshop is lead by The Mobile Marketing Association, and the workshop contains expert mobile selling advice from some of the leading companies and mobile sales people in the industry. You’ll also see examples of mobile advertising campaigns and solution-selling models that deliver results for advertising buyers and revenue for sellers.
Wednesday, April 25, 2012 – 10:00AM-10:25AM
Keynote - 2012…Year of the Dragon and Digital Advertising
In the world of connected mobile devices, advertising will dramatically change and evolve like never before. The consumer-advertiser relationship now extends to billions of consumers on a global basis, yet speaks to each consumer individually. With innovative technology, mobile advertising can learn what consumers do and react accordingly to achieve the highest success for advertisers and publishers.
Wednesday, April 25, 2012 – 10:25AM-11:00AM
Panel Discussion - Are We Getting Ahead of Ourselves?
Why should we be worried? What are the current dynamics that pose themselves to limit the growth of any new medium? Every medium has its time and with the innovation and growth are we trying to kill a medium before it is even truly born? What needs to be done to help nurture the same?
April 20, 2012
[a•mo•bee] Wins Mobile Merit Award
[a•mo•bee] was awarded "Best Campaign Deliverance in Mobile Marketing" award, and was runner-up for the "Brand Agency" and "Mobile Marketing Innovation" categories in the Mobile Merit Awards competition. The Mobile Merit Awards recognize companies, individuals and technologies that have shaped the way in which the world communicates. Through nominations, the Mobile Merit Awards notes the excellence achieved in the global mobile industry.
This year's winners were judged based on industry impact, innovation, technologies, social importance, implementation and overall success factor.
"It is so encouraging that there were so many strong mobile entries," said Chuck Martin, Author of The Third Screen and CEO of Mobile Future Institute. "The finalists also showed that brands and mobile developers are continuing to innovate from last year's contest."
"It is an honor to participate in the prestigious Mobile Merit Awards in order to lend expert opinion in recognizing outstanding innovators in the mobile industry. I would like to congratulate all participants and winners in this year's awards," said Jonathan Roubini, Editor-in-Chief, LabReviews.com.
We will be tweeting live from the event with the #opswk and #amobee hashtags.
Every large publisher is asking the same question: how do I monetize my mobile assets to maximize return on investment and provide valuable inventory to advertisers? How do buzzwords like RTB, rich media, data targeting, forecasting, monetization, and mediation translate to mobile? Publishers have limited resources focused on mobile, and are looking for an expert partner with a platform that takes the complexity out of managing their assets. Mark Strecker will discuss how publishers can realize the abundant opportunities and strike it rich in mobile advertising.
Event: admonsters OPS Mobile
Speaker: Mark Strecker
Location: 82 Mercer
Session date and time: Thu Apr 19 - 3:20 pm - 3:30 pm
See you there!
April 12, 2012
A toast to yesterday and tomorrow!
Today, SingTel's acquisition of [a•mo•bee] officially closed.
Over the past six years, [a•mo•bee] has flourished from five people to two hundred talented, mobile-to-the-core team members.
We can easily rejoice in our own successes, but we would be ignoring a very crucial component of our growth: the life and times of the mobile industry as a whole. The worldwide explosion of mobile technology and communication has propelled mobile advertising into the spotlight. The opportunities in the space are massive – mavericks of sorts. We are thrilled that we're able to surf the massive wave of mobile advertising, working with some of the biggest advertisers, publishers and operators in the world.
Since 2005, the advertising community has inspired us in our pursuit to make mobile advertising truly relevant, personalized and entertaining. And the good news is…the fun has just begun! This is just the end of the first chapter. We will write ten more chapters in the expansive "[a•mo•bee] book" and we truly look forward to continuing our influence on this great industry.
Feb 28, 2012
Results are in: [a•mo•bee] wins "Mobile Marketing & Advertising Agency of the Year" award at the GSMA's 17th annual Global Mobile Awards at the Mobile World Congress!!
We are incredibly honored to have received this esteemed award and we would like to thank the GSMA for this prestigious honor. Chosen out of over 600 applicants by a panel of more than 170 independent analysts, journalists, academics and subject matter experts, [a•mo•bee] was rewarded for its sustained leadership, creativity, innovation and success in mobile advertising, successfully spearheading growth, adoption and evolution of this fast-growing industry.
This worldwide explosion of mobile technology and communication has propelled mobile advertising into the spotlight. The opportunities in the space are massive – mavericks of sorts. We are thrilled that we are able to not only stay afloat, but also surf the massive wave of mobile advertising, catering to the likes of some of the biggest brands, agencies and operators in the world.
Since 2005, the advertising community has continued to inspire us, bringing the power of relevant advertising into millions of users hands, all while guaranteeing performance for our loyal customers. As [a•mo•bee] looks to the future, we hope to continue delivering truly relevant, personalized, entertaining and watchable advertising and continue to be at the forefront of this prolific industry.
The [a•mo•bee] Team
Feb 28, 2012 [a•mo•bee]: Changing Roles in a Dynamic Industry
Mark Strecker, COO of [a•mo•bee] and Gabi Schindler, CMO of [a•mo•bee] sit down with Brian Prows of Mobile Beyond to paint a picture of a mobilized, advertised world.
"Speaking with Mark Strecker and Gabi Schlinder about [a•mo•bee] mobile advertising is both exciting and worrisome. On one hand, new forms of media fill our digital and mobile devices as demand rises in developed and emerging markets. Quality of content varies, but consumers indeed have substantial news, sports and entertainment programs available.
In fact, people seem to have an insatiable thirst for multimedia, causing telecommunications companies to transition from hardware to software, from dumb phones to smartphones. Consumers’ demand for mobile smartphone apps increases.
Content producers—like mobiTV—deliver streaming video on a monthly fee basis through the carriers. Consumers willingly pay for some digital content—movies, sports, special events—but still shy away from most Internet services. That’s changing as customers mentally readjust from buckets of minutes to buckets of data. The carriers drool, content producers jump for joy and the mobile advertising folks happily wait for the next Gartner report.
But mobile hardware, like tablets, has mesmerized consumers. [a•mo•bee]’s Gabi Schlinder constantly sees travelers using iPads and other touchscreen devices. She comments in the podcast about her vision of wireless-enabled glasses, watches and mobile augmented reality, powered by mobile devices with faster processors, higher screen resolution and mobile broadband. How about a pad computer with a detachable phone built-in for an evening out? These technologies and applications offer mobile advertisers profitable opportunities for sophisticated advertising campaigns."
Feb 24, 2012
[a•mo•bee] Launches an Exclusive Ad Unit for Windows Phone
As smartphones have become the ultimate personal devices, personalized mobile ads are a natural step forward in the evolution of mobile advertising. Just as each home screen differs from person to person, so do the user’s preferences when it comes to ads. We are proud to announce the creation of an exclusive ad unit for the Windows Phone, called the User Generated Ad (UGA).
What’s a UGA?
UGA is a unique mobile advertising format that will allow consumers to select what kinds of ads they wish to receive on their Windows phones, based on their preferences and behaviors.
How is it delivered?
UGA’s will be delivered in the form of a Live Tile directly to the user’s Windows Phones and will allow Windows Phone users to determine what ads they want, and when they want them.
Why is this cutting-edge?
The UGA user-generated ads will allow advertisers to engage consumers on a personal level. UGA will change the relationship between brands and consumers from a one-to-many relationship to a personal relationship. Furthermore, ads will be delivered in a rich media format, which will make the ads fun, interactive and effective.
When will the UGA be available? UGA will be available to brands and advertisers worldwide in Q2, 2012.
We have seen the early success of the Nokia Lumia handset and really believe that the Microsoft Live Tiles and Metro UI are a perfect format for delivering personalized ads directly to each user’s Windows Phone.
[a•mo•bee] and Vertu Come Together to Promote Luxury Mobile Phone, the Constellation
[a•mo•bee] is proud to announce an amazing campaign with Vertu, Vogue and Net-A-Porter to market Vertu's new top-of-the-line mobile device, the Constellation. The mobile ad campaign integrates sophisticated mobile advertising technologies, enabling Vertu to successfully identify growth opportunities within the female, luxury fashion segment. The campaign includes an exclusive sponsorship of Conde Nast’s release of the Vogue Daily News app, the most exclusive mobile app for daily fashion news, effectively reaching a new female market. The campaign also included a Vertu video in a Net-A-Porter iPad app, which achieved an astonishing 24% click through rate, exceeding expectations and industry standards. Furthermore, [a•mo•bee] worked with Navteq to geo-fence affluent shopping areas to drive footfall into Vertu boutiques.
Vertu is all about a world of ‘unique experiences and a life beautifully arranged’, which works well with [a•mo•bee]’s mobile expertise for luxury brands. At [a•mo•bee], we like to help brands turn customers into fans, and we have certainly garnered new fans for Vertu through this campaign!
Be sure to watch the video to see how [a•mo•bee] seamlessly integrated this sleek new phone into the mobile ad campaign.
Jan 24, 2012
We are proud to announce that the GSMA has selected [a•mo•bee] as one of three nominees for the “Mobile Marketing & Advertising Agency of the Year” Global Mobile Award, which is presented during the 2012 Mobile World Congress in Barcelona on February 28, 2012. This new award category will recognize the leader in mobile advertising, one of the fastest growing sectors in the mobile industry.
[a•mo•bee] has been defining mobile advertising since its early days by creating the most advanced mobile advertising technology and solutions, led by an expert team. We are thrilled that the GSMA has created this award category and has fully recognized the amazing potential of the mobile marketing and advertising industry. We will continue to lead the mobile advertising industry with cutting edge mobile advertising campaigns for many of the world’s largest brands, delivering unparalleled results.
We look forward to see everyone in Barcelona. Make sure to reach out to the team via Facebook and Twitter.
Check out the press release here.
See our Mobile World Congress Profile here.
Jan 12, 2012
[a•mo•bee] Continues to Power Mobile Advertising for Retailers
Mobile advertising is grabbing the attention of leading retailers from all over the world. With a properly implemented mobile advertising strategy, a retailer can attract and engage their audience in a non-intrusive way, generating tangible results in ways traditional media channels cannot.
Many merchants are starting to use [a•mo•bee]’s leading edge mobile advertising technology to interact with the physical world, whether it be through NFC, QR codes and Bluetooth technology to create invaluable brand experience and consumer engagement.
[a•mo•bee] recently implemented a mobile advertising campaign for HotelTonight, a travel application which offers some of the best pricing for last-minute hotel deals. Hotel Tonight wanted to take advantage of the latest in innovative mobile and out-of-home (OOH) marketing technologies to promote its mobile app. Together with Blue Bite and RMG Networks, [a•mo•bee] successfully delivered the first NFC (Near Field Communication) enabled national OOH marketing campaign for HotelTonight, offering consumers the ability to download the application by simply tapping Blue Bite’s proprietary mTAG™.
Mobile phone users walking through any of the eight major U.S. airports or hundreds of busy downtown metro café locations running the campaign, see a 30-second video promoting the app on one of RMG’s digital screens. If interested, consumers can then tap their NFC handsets on Blue Bite’s mTAG™ located in the venue to immediately download the HotelTonight app using a QR Code, Bluetooth or WiFi.
This campaign demonstrated not only the combined power of digital place-based media and mobile technologies to activate customers in meaningful ways, but also shows how retailers are getting creative with their mobile advertising strategies to provide an engaging customer experience to maximize revenue.
Singapore reporter, Joash Wee recaps 2011 by summarizing some of the most interesting lessons that would be useful to carry on into 2012. His interview with Trevor Healy, CEO of [a•mo•bee] was included in this list:
"Probably the best advice of the year came from [a•mo•bee]’s CEO, Trevor Healy. This probably holds more weight in our Asian culture where failure is heavily frowned on. At first, I didn’t understand how important this idea was, until I gave it more thought. My opinion is that if you run a startup focusing only on succeeding, you end up getting let down because doing a startup is hard and you have a high probability of failing. However, if you drive your startup with a more pessimistic outlook on your chances, but make every possible effort to minimize failures, you tend to be more driven, careful and satisfied with small wins that allows you to move on. What doesn’t kill you makes you stronger. At the same time, entrepreneurs should not only be judge by their successes, but also by the amount of failures they have managed to skirt, intelligently. Failure is unavoidable at times as sometimes the situation may not be favorable, the important thing is that you did your best to get out of a sticky situation."
Dec 19, 2011
[a•mo•bee] CEO Trevor Healy Explains Why Asia is Leading in Mobile Advertising in this CNBC Video Interview
The advent of smartphones opened up the doors for thousands of app, programs, and mobile ads and one of the biggest players in mobile advertising market is [a•mo•bee].
Nov 22, 2011
[a•mo•bee] CEO, Trevor Healy
Discusses [a•mo•bee]’s Partnership with
Barnes & Noble with Mobile Marketer’s Chantal Tode
1. Why use mobile advertising to promote Nook during the holidays?
Since the NOOK for Android Reading App is designed for mobile users, what better way to reach potential customers than mobile advertising? The mobile ad serves as an easy way to conveniently download the free NOOK Reading App.
The Barnes & Noble content is made for mobile – users can have an enjoyable experience on Android devices without having to lug around physical titles. Readers can have an immersive, full-color experience of titles such as Esquire, Maxim, Men’s Health, Rolling Stone, Newsweek, National Geographic, Travel + Leisure and many more.
2. When and where are the ads appearing?
The ads appear on the most popular Android phones and Android tablets in the US. Barnes & Noble has embraced mobile advertising as part of their overall marketing strategy and continues to use innovative mobile campaigns to reach potential costumers.
3. Is this Barnes & Noble’s first time doing mobile ads? IF not, what results/learnings can you share from previous efforts that may have informed this campaign?
Barnes & Noble has been using mobile advertising as a part of their go-to market strategy for quite some time. Using [a•mo•bee]’s PULSE for Advertisers technology, we were able to effectively target the right users with the right offer. Since mobile advertising is results-based, Barnes & Noble understands the importance of mobile campaigns.
4. Tell me a little bit about the ads themselves – what format, what is the call to action, is there anything unique or different about the ads?
For this campaign, we created specific campaigns to evaluate performance per creative per device.
The NOOK for Android Reading App is free to all Android users, regardless of the device. After a user opts in from the mobile ad, they have full access to the app, including exclusive ArticleView technology, which features an article’s text, customized to the reader’s favorite style, on a central panel on the display. All can be enjoyed with a 14-day free trial, via subscription or purchased in single issue form.
Here are a few examples of ads used in the campaign:
5. What are Barnes Noble’s goals for the campaign?
Barnes & Nobile wanted to make it easy for Android tablet and phone users to access the massive content collection. Barnes & Noble expansive NOOK Bookstore™ has the world’s largest digital catalogs of books, magazines and newspapers with over 2 million titles. With such a rich content offer, holiday shoppers will not only find it easy to access all of their favorite publications and music, but might also consider purchasing the recently released NOOK Color 2 tablet.
Nov 21, 2011
It’s a Mobile Holiday
It has been wonderful to see mobile advertising to hit its stride this holiday season. To kick off the shopping season, we are driving online content adoption and sales for Barnes & Noble’s free NOOK for Android Reading App, in which users can enjoy an immersive and easy-to-use reading experience with access to Barnes & Noble’s expansive NOOK Bookstore™, one of the world’s largest digital catalogs of books, magazines and newspapers with over 2 million titles.
Barnes & Noble has illustrated a keen understanding that mobile advertising is the fuel that will bring their products into the hands of millions of mobile users this year. Mobile traffic will more than double over the next couple of months as consumers increasingly steer their attention away from the big screen and place a laser focus on buying through mobile devices, even surpassing online shoppers. All signs point to this season being a big one for mobile-driven advertising and consequent mobile shopping. Barnes & Noble has realized the power of this advertising channel and as a result, have maintained great mobile traction in the market.
From one mobile shopper to another, Happy Holidays!
Nov 15, 2011
[a•mo•bee]’s APAC Managing Director, Grant Watts
to speak at Mobile Asia Congress
Wednesday, November 16, 2011
Hong Kong Convention Center
4:00 PM to 5:00 PM (CST)
Session description: “The mobile industry has long assumed that mobile can, and will, be a successful advertising and marketing channel. But, until relatively recently, the people with the advertising dollars just weren’t as interested in mobile advertising as the mobile industry. Fragmentation, lack of proven ROI, the age-old problem of getting two different industries to speak the same language – all these issues and more have meant a slow start for advertising in mobile.
But the channel is gaining momentum. Analyst firm Gartner expects worldwide revenues from mobile advertising to reach US$3.3 billion in 2011 - double the amount generated in 2010. Half of this revenue will come from Asia Pacific, as growth in the advanced use of smartphones and feature phones across the region continues apace. This session will offer case studies and discussion from across the mobile advertising and marketing value chain. The session will focus on the practical aspects of mobile advertising and marketing, from concept, through execution, to analysis.”
We hope to see you there!
Check our coverage on Facebook and Twitter for live updates from the Hong Kong Convention Center.
Oct 26, 2011
Harry Dewhirst, VP, [a•mo•bee] at the 2011Mobile Media Summit, New York City
Dewhirst discusses the "year of mobile advertising," targeting, rich media and his international mobile device collection.
Oct 24, 2011
Ben Tatton-Brown, Senior Vice President of Media Services speaks to Tony Sklar about the direction of mobile advertising at MMA London, 2011
Oct 11, 2011 The Future of Mobile: What's to Come [a•mo•bee]'s panel at Advertising Week 2011"Inside Mobile: The view from Silicon Valley" resulted in a lively and thought-provoking discussion
We were able to capture some of the most forward-thinking voices in the industry, from Young & Rubicam, Naked Play, Ansible Mobile and Jumptap at our “Inside Mobile: the View From Silicon Valley” panel at Advertising Week, NYC where panelists addressed what's next, hot and not in mobile advertising. Here are some of the leading points from the discussion.
Significance of Mobile
After listening to hundreds of advertising leaders over the Week, we were truly inspired by the level of innovation and implementation of ideas, particularly through the infiltration of mobile.
"People are looking at mobile to make their lives better. To me, mobile advertising becomes visualized data that we can use and deliver to consumers," said David Sable, CEO of Y&R.
Jonny Shaw, CEO of Naked Play, claimed that mobile will be more significant than television in the next ten years- an estimate that has been supported by many research analysts: “If mobile advertising can start to really blend and enhance the mobile application experience instead of interrupting people, we can expand the mobile experiment. This is where [mobile] becomes promising over television.”
Angela Steele, CEO of Ansible Mobile agreed: “We have been able to use mobile as an [advertising] player that provides the depth of message that you can’t do in a twenty second television ad. It informs future decisions with unprecedented depth.”
Creativity is especially relevant in mobile, both in the creative and campaign implementation.
“We need to reframe the discourse to show how exciting this space is and can be. The language of advertising right now is why there’s no creativity,” explained Shaw.
Sable cited mobile as the first technology to combine tangible and virtual advertising methods: “People are using physical and mobile advertising in conjunction with each other. You can scan something in the street using your phone as the remote… that’s awesome!”
“We are seeing increasing amounts of mobile-only consumers, so clients are forced to think about what constitutes the completely-mobile experience,” said Steele.
Mobile is a Story of Data
“We are seeing a lot of [advertisers] trying to find the connection to influence the purchase. People are using all types of different ways to communicate through their devices. I think this will enhance the ability to purchase at the local level. It will get more and more interesting, especially when we add rich data to create meaningful incentives,” said Sable.
"We have to change the definition of storytelling – let’s tell the story of relevance so the message it fundamentally personal to who the consumer is. Being able to deliver on that very quickly is what we have to strive for in the mobile space,” said Steele.
“The definition of storytelling is the power of data,” said Paran Johar, CMO of Jumptap. He continued: "I believe that advertisers should remove themselves from the world of buying tons of impressions to actually making an impression with a consumer.”
[a•mo•bee] wants to thank each and everyone of the panelists who joined our panel. It proved to be a great success and we look forward to Advertising Week 2012.
Sep 30, 2011
As we approach Advertising Week, I am looking forward to connect with friends, customers and potential customers to dive into mobile advertising. Mobile has propelled to such an amazing height in such short time. Thousands of the world’s most forward-thinking brands and agencies will come together to learn from industry leaders, share stories, and connect around the hottest trends in advertising. I am looking forward to exploring the many ways we can utilize this medium and unleash the power we know it is capable of carrying. [a•mo•bee] has put together such a dynamic team for the “Inside Mobile” event and we cannot wait to showcase the insights our panel has to offer on the explosive force of mobile advertising. We hope to see you there!
Catch up with the [a•mo•bee] team present at Advertising Week via Twitter and they will happily tweet you back!
The world’s largest gathering of advertising, marketing and media industry leaders, return to New York City, to offer a program of renound advertising experts and amazing events. The Week boasts leadership seminars and marquee special events featuring exclusive content from media giants such as Bloomberg, BuzzFeed, The Financial Times, MSNBC, The New York Times, Univision, Variety and Wired. In a recent Forbes article, Executive Director of Advertising Week, Matt Scheckner described the Week as “the place where MIT meets Davos, where TED meets Harvard, where Silicon Valley meets Silicon Alley and where Leaders come to be led.”
The Week’s focus is on the power and reach of advertising, but for us, Advertising Week stands for much more: it is a think-tank full of opportunity for mobile advertising. We are proud to bring a keen mobile perspective, respresnting the forefront of mobile advertising technology and solutions from Silicon Valley. Mobile is an evident upcoming leader in the overall advertising space and we cannot wait to shine a light on the potential this medium holds for the advertising, media and marketing industries. We understand that first impressions are always the most important, so we want to help shape your mobile experience through our own deep experiences in the field.
During Advertising Week, be sure to follow all the events and stories by connecting to the [a•mo•bee] team on Twitter, Facebook, our blog, and follow our Twitter hashtags: #amobee and #insidemobile. We will be sharing event perspectives, interviews, videos, photos and blogs on all things Advertising Week.
Sep 28, 2011 “What’s next, hot and not in the explosive world of mobile advertising”
We are absolutely thrilled to attend Advertising Week, particularly because our CEO, Trevor Healy, will moderate an stimulating panel discussion, "Inside Mobile: The View From Silicon Valley" on October 6th from 2:00-2:45pm to showcase innovation mobile strategies.
Guests will get the sneak peak on how to transform mobile advertising into the most exciting marketing medium in the industry yet. Panel participants will debate how mobile advertising is changing the nature of the relationship between brands and consumers, how advertisers can harness its full potential, what makes it a medium like no other for marketers.
Each of our expert panelists brings a wealth of industry expertise and knowledge to the session:
Trevor Healy, CEO of [a•mo•bee], leads one of the most innovative mobile advertising companies out of Silicon Valley. Formerly, he was Chief Innovation Officer and a Board Director of Telefónica Europe PLC.
David Sable, Global CEO of Y&R, has a reputation as one of the industry's most innovative and progressive new media strategists and is respected as a world class authority in digital marketing, advisor to many digital start-ups with a career that spans over 30 years.
Sanhya Venkatachalam, VP of Advertising and new Monetization at Skype is responsible for building Skype’s advertising and new monetization business including strategy, operational execution, marketing and sales and interfacing to Skype's core products.
Angela Steele, CEO, Ansible Mobile, heads a full-service mobile agency, offering research, strategy, media, creative, development and analytics services with key clients such as Microsoft, Intel, Intuit, Johnson & Johnson.
Jonny Shaw, Master Chieftan, leads Naked Play, a new global division of Naked specializing in helping brands better connect with their customers through the medium ofplay. He has worked with big games companies such as EA, 2K and Rockstar and consulted with big brands such as Coke, Axe and Dyson.
During Advertising Week, be sure to follow all the events and stories by connecting to the [a•mo•bee] team on Twitter, Facebook, blog, and follow our Twitter hashtags: #amobee and #insidemobile. We will be sharing event perspectives, interviews, videos, photos and blogs on all things Advertising Week.
Sep 14, 2011
[a•mo•bee] Joins AT&T Foundry Program
We are proud to join AT&T’s Foundry program as a key collaborator, bringing mobile advertising to AT&T’s developer monetization platform. The AT&T Foundry is an epi-center for innovation, bringing together all the critical technologies that make it easy for developers to create cross-platform applications that they can ad-enable and make money from.
According to Ovum Research, mobile application downloads worldwide are set to grow 144% this year, with total downloads set to eclipse 18 B by end of 2011. At the current rate of growth, downloads will exceed 45 B by 2016. This is why we are thrilled to work with AT&T to make it easy for developers to ad-enable each and every one of these 45 B+ mobile applications to create revenue streams for developers that have never been seen before.
When you want to rethink possible, you think of AT&T.
I was looking at the Lamborghini from all angles, seamlessly gliding from the sleek bumper to the powerful engine, zooming in to see the carefully placed rivets on the engine casing. I couldn’t even believe I was looking at an ad… the experience was more like a test drive! I felt like I was in a virtual video game, navigating the vehicle in real-time, noticing every detail of the car and enjoying it. Now THAT is what I call 3D immersive advertising!
The mobile advertising world is about to propel into a new age of “cool” - think Avatar on steroids. You won’t know whether you are in an ad or watching an ad. Mobile “smart” ads are adding new layers of context to consumer behavior, creating an entirely new mobile experience. It is this type of engaging experience that not only maximizes relevance but has also become a mantra for forward-thinking brands and their agencies.
Mobile users are demanding more fun. [a•mo•bee] is going to give consumers the hottest, most engaging product experiences. Fasten your seatbelts!
Aug 8, 2011 A Day in the Life of a Mobile Advertising Account Manager:An Interview with Our English Import, Mike Hutton
So how do you like running business over in the United States? I enjoy being closer to my customers, and San Francisco is fantastic. The lifestyle is a bit different, but I must say the thing I most enjoy is consistently beating the competition in mobile ads. That’s one aspect of business that definitely carried over from the UK. Every day, I feel like Brian Wilson from the Giants when [a•mo•bee] claims another success in the face of competition. I’m constantly striking people out…just without the beard.
What is the biggest advantage of using mobile advertising?
There are many reasons why. Mobile campaigns are much more measurable and scalable than almost every other type of advertising. With mobile, advertisers are able to target a specific location, a niche demographic, or someone’s personal interests to the T. With mobile advertising, dollars are better spent and all activity is more centered on analytics. Campaigns are constantly optimized to drive the best possible results. I can say, without a doubt, that mobile advertising is on the rise, and more companies will begin to explore mobile sooner rather than later.
What do you see for the future of mobile?
Mobile is moving so quickly—everything that can be done on fixed web is transitioning to mobile. [a•mo•bee] is already at forefront of this explosive growth, and we are certainly not waiting for our competition to catch up. I’d like to keep my 9-0 record, thank you very much.
Jul 28, 2011
Harry Potter Has Put His Spell on Mobile
Mobile has an undeniable energy. I recently read that online movie ticketer Fandango reported that 20% of their virtual box office was generated by its iPhone, iPad and Android apps and their newly redesigned mobile website. The numbers were huge: overall, 19% of the record $168 million for Harry Potter finale ticket sales were sold from Fandango, with a fifth of these sales generated from mobile devices. The company sites mobile as the big reason for the enormous, record-high ticket sales for the Harry Potter and the Deathly Hallows, Part 2.
The more mobile media consumption, the more advertising will shift to mobile. It’s exactly this kind of data that assures me that [a•mo•bee] is in the right space at the right time.
[a•mo•bee] Will Bring Madison Avenue
to Silicon Valley
We live in the mobile advertising industry and we are at an inflection point. Large brands are rapidly shifting from traditional advertising to mobile advertising with ad dollars increasingly displaced from television and Internet to mobile. In fact, mobile advertising will more than double this year globally to $3.3 billion and grow to $20.6 billion by 2015*. Now these are numbers we like to see! They motivate the team to push for bigger innovation and stay ahead of the competition.
Our innovation extends beyond the conventional media experience, by combining different media forms to create coordinated, inventive mobile ad campaigns. We know that impressions are simply an ingredient in the whole advertising campaign mix. At [a•mo•bee], we want our technology to be the tool as opposed to the result. As a school teacher of mine was fond of saying in woodworking class, "a fool with a tool is still a fool!" Our first customers were large mobile operators, so we had to think in big metrics from the beginning. Great companies are more than just a technology solution. We needed a service that would accommodate the biggest publishers and the big advertisers in the world. So, last year we acquired RingRing Media, who has mobile advertising in their DNA. Ben, Harry and the gang have advertising blood—the right type of DNA... [a•mo•bee] is now able to combine scale with advertising DNA.
With our big customers, elite team, and technology capable of successfully managing large-scale ad campaigns, we’ll bring Madison Avenue to Silicon Valley. [a•mo•bee] is Silicon Valley's First Advertising Company.
I am thrilled to join [a•mo•bee]. Over the years I have come across some amazing companies with growth and marquee customers, but [a•mo•bee] is in a league of its own. This could be my best move yet. I have been on [a•mo•bee]’s board of directors and have come to admire the mobile advertising solutions and services we offer to the largest companies in the world. I can’t wait to take it from here. Thanks for checking us out. Come back for more great stuff!