Amobee is a global digital marketing technology company that provides data-driven solutions for agencies and brands. By leveraging our proprietary Brand Intelligence technology and cross channel digital platform, Amobee’s clients gain a deeper understanding of their target audience by analyzing real-time and historical content consumption trends and sentiment from across the digital ecosystem. The insights generated from Amobee Brand Intelligence inform our clients’ media strategies and activation across all channels and devices to generate unparalleled ROI on a global scale.
Amobee is a division of Singtel’s Digital L!fe Group, which is focused on creating new digital growth engines to delight customers and disrupt adjacent industries. Amobee operates across North America, South America, Europe, the Middle East, Asia and Australia.
Mark Strecker, CEO
Mark Strecker is CEO of Amobee and a member of the Amobee Board of Directors.
Formerly, he served as President & COO of Amobee. Prior to Amobee, Mark was VP of Solutions at Cellmania (acquired by RIM), a leading mobile content platform provider, where he focused on market development and account management relationships with mobile operators and strategic partners worldwide.
Mark has 20 years of mobile phone and high-tech experience and has been instrumental in building successful start up companies, serving as the VP of Business Development and founding team member of MSX (acquired by Cellmania in January 2008), and co-founder of Convade, a rich media content management solution provider.
Mark holds a Masters of Engineering and a first degree in Mechanical Engineering from the University of Bristol.
Kim Perell, President
Kim Perell is President of Amobee. Kim has more than a decade of experience serving as a President and CEO in the marketing technology sector.
Kim previously served as the CEO of Adconion Direct, a leading cross channel digital advertising company with more than 500 employees globally, acquired by Amobee in 2014. Prior to Adconion, Kim was the CEO and founder of Frontline Direct, a leading performance marketing company which she self-funded and grew to more than $100 million in annual revenue. Frontline Direct was acquired in February 2008 by Adconion Media Group. In 2011, Kim was appointed to CEO of the merged media technology businesses, forming Adconion Direct, and served on the Adconion Media Group board. Prior to founding Frontline Direct, Kim was responsible for internet marketing and sales at Xdrive Technologies (acquired by AOL).
Kim’s achievements as an executive and entrepreneur have been widely recognized. She is a 2013 Ernst & Young Entrepreneur of the Year Award recipient, and was named 2015 Female Executive of the Year by the American Business Awards. Kim has been profiled in The New York Times and Forbes.
Kim holds a Bachelor of Science in Business Administration, magna cum laude, from Pepperdine University.
Craig Foster, CFO
Craig Foster is the CFO of Amobee and oversees all financial and legal operations. He brings more than 15 years of financial and executive experience in finance and investment banking, specializing in software and internet technology.
Before joining Amobee, Craig was the Chief Financial Officer of Ubiquiti Networks, Inc. (NASDAQ: UBNT) where he also served as a Board Member. During his tenure, the company more than tripled its public market value. Prior to Ubiquiti he was an Investment Banker and a leader in the Technology Banking groups at Credit Suisse, UBS and RBC. In this capacity, he advised technology companies from around the world on mergers, acquisitions, IPOs, and other equity and debt financings. Prior to his banking career he was an early employee at Loudcloud which was ultimately sold to HP. He has also held positions at PWC and Deloitte Consulting.
Craig holds an M.B.A. in Finance from the Wharton School of Business and a B.A. in Economics from the University of California, San Diego.